How to thrive in digital.

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Samantha DrakeDigital Marketing Strategist

How to thrive in digital.

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Samantha DrakeDigital Marketing Strategist

Let’s talk about digital marketing.

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digital marketing

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digital marketing

Digital is all about participation.Extend the brand message.Allows marketers to meet their audience where they are already hanging out.Engage and collect feedback.A two way communication medium.Build Relationships.Helpful > disruptive.

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digital marketing

But there’s a catch.

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digital marketing

But there’s a catch.

There is hope.

digital strategy

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digital strategy

Marketing that works.

Marketing that users

want.

Our mission.

Create experiences that are:

digital strategy

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1. Attention grabbing.

2. Helpful.

3. Easy to share.

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why it works:The experiences we can create are limitless, everything is measurable, and our audience is already there.

digital strategy

Working in digital.

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working in digital

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working in digital

No list of qualifications.(but it helps to…)

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working in digital

Be obsessivelycurious.

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working in digital

Use “no”sparingly.

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working in digital

Train your brainto think strategically.

Get a head start by developing these skills.

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working in digital

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working in digital

Research.

InsightsResearch Strategy

Plan to leverage integrated mediums and tactics to

achieve marketing goals.

Collective findings that answer marketing

questions.

A fresh and true observation that fuels creative and strategy.

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Search engine optimization.working in digital

Valuable content.

Meta data.

Bot accessible.

Multi-device ready.

Keyword targeted.

Great user experience.

The optimizedweb page.

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Social media strategy.working in digital

Leverage.Focus on the right platforms for your business.Understand.Who is your audience and how do they want to engage with your business on social?Learn.Measure and optimize always.

Posting

EngagementGrowth

Reporting

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Website strategy.

Information architecture.

Organizing the website to drive conversions.

Content strategy.

Providing the information the user needs to convert.

User experience.

Creating a site that is visually appealing and intuitive to use.

working in digital

And maybe learn a CMS or two.

working in digital

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Really, any of these are great.

Pro tip. WordPress is a great place to start. It’s one of the most widely used content management systems.

working in digital

Ask me anything.or tweet me at @samanthajodrake