HOW TO THINK LIKE A DIGITAL START UP

GE Townhall 18th April 2013

Tim Andrew

@timjandrew

CHANGES

THE PLUG

1. DEFINE THE PROBLEMnot the benefits

2. DISRUPTUse strategic naivety

3. HYPOTHESISEKill the business case

4. DO THE LEAST POSSIBLEFor faster innovation

5. MEASURE EVERYTHINGYou don’t know what’s important

6. IGNORE VANITY METRICS

7. LEARN AND ADAPT, FASTYour only advantage is the ability to learn faster

8. LOVE YOUR CUSTOMERSEspecially the first ones

9. CREATE VALUEKill hierarchy

10. LEVERAGE EVERY OPPORTUNITY

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