How to Think Differently About Customers - The Customer Shift
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The Customer Shift
Shift to Sorting Customers
Posturing is childish. Stop posturing and start taking the sale away. Unknown
Most business professionals do not
think in terms of, if there solutions
match their clients needs.
So instead the salesperson begs for
the sale when he or she should be
qualifying the customer to see if
the solution and needs match up.
Let the other guy have the problem
customers and you focus on finding
the right ones.
If you are the solution to their
problem, they need you more
than you need them.
Shift to Target Marketing
Your Mission Statement will not
bring you more customers, your
Marti Barletta said, The shortest distance between you and business
success is marketing to women.
Your business should be where your
target market hangs out.
Are you forward thinking regarding
how big of an influence you are in
Shift to Customer Service
Make your product easier to buy
than your competition, or you will
find your customers buying from
them, not you. Mark Cuban
If you dont have outstanding customer care you sending your
customers to the competition.
You know your custom service is
good if you are recognized by the
The purpose of a business is to
create a customer who creates
customers. Shiv Singh
In the world of Internet Customer
Service, its important to remember your competitor is only one mouse
click away. Doug Warner
Energy Success for Yourself