How to Think Differently About Customers - The Customer Shift

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    14-Sep-2014
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The Customer Shift, do you have it? You may need it to stay competitive in the marketplace. Where in the marketplace do you promote yourself and who is your customer? Marti Barletta said, “The shortest distance between you and business success is marketing to women.”

Transcript of How to Think Differently About Customers - The Customer Shift

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The Customer Shift

C

One.

Shift to Sorting Customers

Posturing

Posturing is childish. Stop posturing and start taking the sale away. Unknown

Business Professionals

Most business professionals do not

think in terms of, if there solutions

match their clients needs.

Qualifying

So instead the salesperson begs for

the sale when he or she should be

qualifying the customer to see if

the solution and needs match up.

Focus

Let the other guy have the problem

customers and you focus on finding

the right ones.

Solutions

If you are the solution to their

problem, they need you more

than you need them.

Two.

Shift to Target Marketing

Mission

Your Mission Statement will not

bring you more customers, your

character will!

Marketplace

Marti Barletta said, The shortest distance between you and business

success is marketing to women.

Media

Your business should be where your

target market hangs out.

Forward Thinking

Are you forward thinking regarding

how big of an influence you are in

your community?

Three.

Shift to Customer Service

Competition

Make your product easier to buy

than your competition, or you will

find your customers buying from

them, not you. Mark Cuban

Customer Care

If you dont have outstanding customer care you sending your

customers to the competition.

Awards

You know your custom service is

good if you are recognized by the

Stevie Awards.

Purpose

The purpose of a business is to

create a customer who creates

customers. Shiv Singh

Mouse Click

In the world of Internet Customer

Service, its important to remember your competitor is only one mouse

click away. Doug Warner

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