The search for growth: Opportunities and risks for institutional investors
How to Talk to Investors about Marketing and Growth
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Prepared by @Percival Template Courtesy of the 500 Startups Distribution Team How to Talk to Investors about Marketing and Growth
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When you’re fundraising, it can be really daunting trying to navigate the always changing market conditions, new platforms like AngelList and the typically brutal funding cycles. While every business is different, one thing is usually certain: if you can’t articulate how you’ll grow your business, you’re not likely to get the money to do just that. Thankfully, 500 is here to help. Previously we covered some of the main DO’s and DONT’s in “How to Talk to Investors about Marketing and Growth“. To continue that discussion, we’re releasing slide templates for talking about marketing within your pitch deck. Since every business is very different, we don’t recommend using these verbatim; instead use them as inspiration for talking about how you know your shit, at least with respect to marketing and growth. More at: http://500.co/2013/09/24/slide-templates-how-to-talk-to-investors-about-marketing-and-growth/
Transcript of How to Talk to Investors about Marketing and Growth
Prepared by @PercivalTemplate Courtesy of the 500 Startups Distribution Team
How to Talk to Investors about Marketing and Growth
Template Courtesy of the 500 Startups Distribution Team
Acquisition Sources
Email26%
Refer-a-Friend18%
Affiliates12%
Organic13%
Daily Deals10%
Facebook(Paid)6%
Adwords2%
Retargeting10%
We have tested XX sources and know what works.We’re ready to XX our user acquisition efforts.
Top Performing Channels:
• Email• Facebook (Paid)• Refer-A-Friend
Worst Performing orNon-Scalable Channels:
• Daily Deals• Adwords• Grandma’s Bingo Team
Recent Month’s Acquisition Sources
Template Courtesy of the 500 Startups Distribution Team
Paid Acquisition (CPL Model)On average our CPL is $x.xx.XX% of our leads convert within the first 30 days.Our best performing channel for leads is XXX (Facebook, Email, TV, etc).
Channel CPL Conv. % Avg. LTV
Facebook $1 40% $100
Display $2 30% $100
Affiliate $3 20% $100
Twitter $4 10% $100
Shady SEO $5 5% $420
Template Courtesy of the 500 Startups Distribution Team
Paid Acquisition (Subscription Model)
Apr May Jun Jul Aug$0
$10
$20
$30
$40
$50
$60
0
2000
4000
6000
8000
10000
12000 Paid CPA New Subs
Our paid subscriber acquisition is XXX (sustainable, scalable, improving, etc).Through our paid efforts we are able to XXX (scale, dominate, grow, etc).
Template Courtesy of the 500 Startups Distribution Team
Social
Our users love us and they tell us by XXX (Tweets, Vines, The Tumblrs, etc ).
Facebook 50KTwitter 10K
Instagram 5K
Total Social Audience
65K 20% MoM
SAMPLE Replace with sample of social media love for your company.
Template Courtesy of the 500 Startups Distribution Team
Our Customers\Users\Members
The majority of our customers are located in XXX (Middle America, Japan, etc).We’re also really big in XXX (LA, Metros, The South, Germany, etc).
SAMPLE IMAGEUse Batch Geo to make your own
Visit http://batchgeo.com/ to make your own customer map
Template Courtesy of the 500 Startups Distribution Team
What’s Next
We’re ready to scale our user acquisition efforts.
Paid Acquisition • Double down on working channels (FB, Ad Words)
• Explore Radio Ads• Hire Head of Marketing
Biz Dev/Partnerships • Affiliate Partnerships• Superbowl Ad• Tinder Hookups
Emerging Channels • Latin America• Craigslist• Tacocopter
Template Courtesy of the 500 Startups Distribution Team
Want more help?
Follow along with 500. We got your back.
Twitter https://twitter.com/500distribution
Facebook https://www.facebook.com/500startups
Email http://eepurl.com/BfYXn
AngelList https://angel.co/500startups
