Surviving

CONTENT

ENVY@jasonkeath

Educate, Inspire, Improve Results

Social Fresh Conference• Online audience of 200k a month

• 17th conference

• Longest running social marketing conference

• One track

• Top content

• Average attendee in social for 5+ years

• Social Toolkit Podcast

• Social Fresh Tip Newsletter

@jasonkeath

CONTENT ENVY

n. The desire to create content marketing at the same quality and/or quantity of another brand.

ENVY

ENVY

SCALE

@jasonkeath

@jasonkeath

ENVY

SCALE

PLATFORMS

@jasonkeath

ENVY

SCALE

PLATFORMS

SALES PRESSURE

ENVY

SCALE

PLATFORMS

SALES PRESSURE

NO STRATEGY

CONTENT FATIGUEn. The desire to stop creating content. Forever. Seriously. Leave me alone, I hate blogging and Twitter and I never want to see another infographic again.

@jasonkeath

s

@jasonkeath

The secret to being more creative is

spending more time on a problem

than others are willing to spend.

@jasonkeath

@jasonkeath

@jasonkeath

FIGHTING

BACK

Focus More Time on Less Content

@jasonkeath

1. The Vanilla Ice Content Mindset

Focus On One Big Hit (intentionally)

@jasonkeath

@jasonkeath

2. One Homerun per Quarter

Master the 80/20 Rule@jasonkeath

3. Automate

@jasonkeath

4. Borrow, Steal, Partner

@jasonkeath

Books serve to show a man that his original thoughts are not very new after all.

― Abraham Lincoln

@jasonkeath

@jasonkeath

@jasonkeath

5. Templates

@jasonkeath

6. Crowdsource

@jasonkeath

7. Repurpose and Repost

@jasonkeath

@jasonkeath

10 TOOLS That Make Content Easier

1. Office camera, office smart phone, office content studio

2. Screenflow (video capture and editing)

3. GoToWebinar

4. Shutterstock, Canva, Phhhoto, Pablo

5. Curation Tools: FB Group, Twitter, Quora, Google Form

6. Content Management (Oracle/Compendium/Kapost)

7. Buffer, Edgar, Dlvr.it, Twibble

8. Coschedule, Edit Flow

9. Keyword research (Google, Spyfu, Youtube)

10.Native Ads (for testing)

11.BONUS: Internal email, hashtag, suggestion box

Surviving

CONTENT

ENVY@jasonkeath