How to successfully unite new media and culture?
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Transcript of How to successfully unite new media and culture?
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#BootsncatsHow to successfully unite new media and culture?
by
Domen Savič
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Who are you again?
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Social media in theory
Julocha / flickr
Blackzack / flickr
ntr23 /flickr
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Social media in reality
Julocha / flickr
Blackzack / flickr
ntr23 /flickr
Clement127 / Flickr
Clement127 / Flickr
Clement127 / Flickr
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What are we talking about?
(kaptainkobold / Flickr)
(hoyvinmayvin / Flickr)
(rob-young / Flickr)
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Let‘s talk protocol
• Resolve identity crisis• Target audience• Communication
strategy• Tool selection• Execution• Analytics
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Let‘s talk protocol
Resolve identity crisis
Define your product – do it like you mean it!
Define your product
Define your product
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Let‘s talk protocol
Target audience
Who do you want to talk to?
What‘re their common characteristics?
What‘s your target audience lifestyle?
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Let‘s talk protocol
Communication strategy
What are we doing to make them happy?
How do we get close to them?
Why will they come back?
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Let‘s talk protocol
Tool selection
Which network is the most appealing to our audience?
What‘s the life cycle of that network?
What‘s the purpose of that network?
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Let‘s talk protocol
Execution
Who‘s doing what?
What‘s our back-up plan?
What‘s our score board?
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Let‘s talk tools
• Content networks– Facebook– Pinterest– Youtube– Website
• Conversation networks– Twitter– Snapchat– Instagram
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Let‘s talk tools
Content networks
• Develop a stream of content
• Curate and create• Develop a feedback loop
Conversation networks
• Develop a conversation• Control and direct• Develop a feedback loop
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Let‘s talk tools
Traits of a good tool
• It connects but does not limit
• It enables but does not overwhelm
• It promotes the message but not itself
Traits of a bad tool
• It turns the master into a slave
• It creates a filter bubble• It dictates the content
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Let‘s talk relationships
What‘s social media?
• It‘s better than online porn!• Let me entertain you!• All the lonely people...
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https://twitter.com/GettyMuseum
http://museumnerd.org/
https://www.youtube.com/user/metmuseum
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Reference links
• Webby Awards Nominees
• Art Careers Marketed Via Major Social Media Platforms: Best Practices & Tips
• Top 10 Reasons Why Artists Fail with Social Media
• How Artists Can Use Social Media to Discover and Promote Their Voice
• Arts 2.0: Examples of Arts Organizations Social Media Strategies
• 2 Great Examples of Social Networking Success – for Online Artists