How to Successfully Respond to a Manual Google Penalty
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17-Oct-2014 -
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Transcript of How to Successfully Respond to a Manual Google Penalty
www.VerticalMeasures.com
HOW TO SUCCESSFULLY RESPONDTO A MANUAL GOOGLE PENALTYArt Enke, Director of SEO Services, @artenke
www.VerticalMeasures.com
MANUAL PENALTY
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MANUAL PENALTY
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• AlgorithmicNo notification received in Google Webmaster Tools
• ManualMessage received in Google Webmaster Tools
TYPES OF PENALTIES
Manual Penalty Algorithmic PenaltyUse the disavow links tool Use the disavow links toolSubmit reconsideration request DO NOT submit reconsideration
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www.VerticalMeasures.com
• “Unnatural links to your site”More severe
• “Unnatural links to your site — impacts links”Less severe
TYPES OF MANUAL ACTIONS
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www.VerticalMeasures.com
• Google Webmaster Tools• 3rd Party Tools
LINK ANALYSIS
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TIP: LINK DETOX
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TIP: PRIORITIZE EXACT MATCH ANCHOR TEXT!
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• Be ThoroughReach out to webmasters of all links targeted for pruning (3 times)
• DocumentUse a spreadsheet that can later be converted to Google docs to include with reconsideration request
LINK REMOVAL
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• Google Webmaster Toolshttps://www.google.com/webmasters/tools/disavow-links-main
DISAVOW LINKS TOOL
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• Use Proper Syntax• Only upload .txt file• Domain:• http://• # Comments
DISAVOW LINKS TOOL
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• Disavow aggressively (domain:)• Use the disavow tool “LIKE A MACHETE”
MATT CUTTS:
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RECONSIDERATION REQUEST
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RECONSIDERATION REQUEST
www.VerticalMeasures.com
RECONSIDERATION REQUEST
www.VerticalMeasures.com
RECONSIDERATION REQUEST
www.VerticalMeasures.com
RECONSIDERATION REQUEST
www.VerticalMeasures.com
RECONSIDERATION REQUEST
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www.VerticalMeasures.com
QUESTIONS?
Contact: 888-476-1881 www.VerticalMeasures.com
www.VerticalMeasures.com
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