How to Structure a Blog Post to Create More Leads [V2]
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How to Structure a Blog Post to Attract Google and Create More Leads
Leverage Your Blogging Efforts to Enhance Your Real Estate Business
Mariana Wagnerwww.MarianaWagner.com
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How to Structure a Blog Post to Attract Google and Create More Leads
This class is designed to show you how to build a good
“results-oriented, foundation-type” post for your real estate blog.
From there you can add all the other elements that make your blog more “you”.
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What Do Consumers Want?
1. Information - Answers to Their Questions
2. Service - Tools to Help Them Reach Their Goals
3. Business – Hire You to Help Them Buy or Sell a Property
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What Does Google Want?
•Relevancy – Real Answers to Inquiries•Consistency – Updated Information
•Honesty – No Spam
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Elements of an Effective Post Title
• Incorporate keyword phrases• Target longer phrases if they're relevant• Target searcher intent• Must be relevant• Must Be Area Specific• Use questions as titles• Repeat in the headline/title in your blog posts• Cute or Clever Don’t Count
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Market Report for March 2010 = Aurora Real Estate Market Report for March 2010
Tips for Home Sellers = 5 Easy Tips to Sell Your Cherry Creek Home Quickly
Short Sales = Understanding Pueblo Short Sales
The Tax Credit is Almost Over = Buy a Denver Condo Before the $8,000 Tax Credit Expires!
Avoiding Foreclosure= How to Avoid Foreclosure on Your Castle Rock Town Home
Oh No You Didn’t! = How to Sell Your Ft. Collins Home When You Have Bad
Neighbors
Effective Posts Titles
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Effective Posts Titles
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Effective Posts TitlesAppeal to Consumers:
• Information & Answers •Decision to Read Further
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Effective Posts TitlesAppeal to Google:
• Relevancy• Important Factor in Search Engine Ranking
www.seomoz.org/blog/best-practices-for-title-tags
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• Stay on topic – Be relevant
• Use your keywords
• It’s NOT about YOU
• Break up your post:
• White space
• Bulleted lists
• Photos
• Short, sweet and to the point
• Incorporate links
Elements of an Effective Post
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ColoradoSpringsRealEstateConnection.com (by Wordle.net)
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Miamism.com (by Wordle.net)
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ActiveRain.com (by Wordle.net)
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Housechick.com
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Effective Post IdeasCreate Your Own Content:• Frequently Asked Questions• Market Reports• Neighborhood Profiles• Buyer/Seller Tips• Community Information• Area and Event Photos & Videos
Purchase/Licensed Content• BringTheBlog.com
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Effective Post Ideas
budurl.com/
REBlogIdeas1
budurl.com/
REBlogIdeas2
budurl.com/
REBlogIdeas3
budurl.com/
REBlogIdeas4
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Blog Post ImagesWhere to Get Images:
• Do Not Use Images From Search Engines or Microsoft Clipart
• Take Your Own Pictures• Create Your Own Graphs/Charts
▫ iWork 2009 (MAC)▫ MS Word/Excel 2007 (PC)
• Buy Images▫ iStockPhoto▫ 123RF.com
• Borrow Images LEGALLY▫ Flickr.com▫ Local Photographers
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Effective PostsAppeal to Consumers:
• Information & Answers • Service – Links to More Information
• Shows you ARE the expert
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Effective PostsAppeal to Google:
• Relevancy - Your Post is Relevant to Your Audience• Consistency - Regular Updates/Market Reports
• Honesty - Your Post Matches Your Title
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Summarize your post
Link to another post
Use effective Calls to Action
IDX & CMA
Contact Information
Effective Conclusions
http://budurl.com/CallToActionButtons
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Effective Conclusions - Signature
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Effective Post ConclusionsAppeal to Consumers:
•Service – Links to Tools (IDX/CMA)•Business - Ability to Contact You
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Effective Post ConclusionsAppeal to Google:
• Relevancy - Opportunity for More Keywords & Links
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Categories
Read More: Using Categories and Tags Effectively on Your Bloghttp://www.problogger.net/archives/2007/09/27/using-categories-and-tags-effectively-on-your-blog/
“Categories are best imagined as a paper filing system. Each page in the system must be filed away in the appropriate drawer. There are only a set number of drawers, and so each must cover a rather wide blanket.” - ProBlogger.net
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Categories
LifestyleDenver.com WoodlandParkRealEstateConnection.com
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Categories vs. Tags
Categories = BROWSING = broad
Tags = SEARCHING = specific
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“A tag is a keyword or short phrase that writers assign to articles to
describe or identify the content: the subject matter, the people involved,
the type of article, themes addressed. This helps people searching for a
particular type of content to find articles using those tags.”
Read more: http://technorati.com/tag/#ixzz0kofx0ddE
TAG
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Tags
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•Create a Relevant Title
•Write Effective Content
•Wrap it Up With a Good
Conclusion
•Categorize it Appropriately
• Tag it as Needed
How to Structure a Blog Post to Attract Google and Create More Leads
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www.MarianaWagner.com