How to Stop

Competitors Using your

Company name on

Adwordswww.youngcow.co.uk

#ATYCAsk The Young Cow

www.youngcow.co.uk

www.youngcow.co.uk

First steps…Where do you start?

• What is Google Adwords• Ads Shown on Google

o Ad Texto Ad Keywords

• Trade Marks in the UK• The Process with Google Adwords

What You need to know

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Google Adwords

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Google Adwords

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Trademarks in the UK

Definition: a symbol, word, or words legally registered or established by use as representing a company or product.

Apply to register your trade mark online.It costs from £170.• Each additional class (Category) you need

costs £50.• Timescale, approx 3 months

Example: https://www.ipo.gov.uk/tmcase/Results/1/UK00003101364 Status = Registered

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Steps…1. Make direct contact with

advertisers who use your TM Text

2. File a complaint to Google3. You can also authorise specific

AdWords accounts to use your trademark, your own or those of any partners you may have.

4. Everything checks out, fill in the trademark complaint form

The Process with Adwords

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You are now at liberty to use your brand and not have someone else make money or leverage your company and its reputation.

We are here to helpyoungcow.co.uk/google-adwords-swipe-file01902 213326

Conclusion

#ATYC - Ask The Young Cow

Every Wednesday 1pm UK

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