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How to Start a Game-Changing Dialogue with Consumers
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Transcript of How to Start a Game-Changing Dialogue with Consumers
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Michael Brito, Social Media Strategist@britopian
How to Start a Game-Changing Dialogue with Consumers
![Page 2: How to Start a Game-Changing Dialogue with Consumers](https://reader036.fdocuments.net/reader036/viewer/2022062412/588037121a28abfd0a8b457b/html5/thumbnails/2.jpg)
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Michael Brito, Social Media Strategist@britopian
How to Start a Game-Changing Dialogue with Consumers
people
![Page 3: How to Start a Game-Changing Dialogue with Consumers](https://reader036.fdocuments.net/reader036/viewer/2022062412/588037121a28abfd0a8b457b/html5/thumbnails/3.jpg)
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Fan Pages Facebook Applications Personal Profiles
How to engage with people in Facebook
Awareness
Opinion Forming:
Why Buy Intel
Research:Buy Now
Purchase:Buy the best
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Fish where the fish are Be more than Authentic. Be
believable. Personal Profiles versus
branded
Why is Facebook important to Intel
Awareness
Opinion Forming:
Why Buy Intel
Research:Buy Now
Purchase:Buy the best
![Page 5: How to Start a Game-Changing Dialogue with Consumers](https://reader036.fdocuments.net/reader036/viewer/2022062412/588037121a28abfd0a8b457b/html5/thumbnails/5.jpg)
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First Ever Collaborative Effort to Create an animated movie
Provided community with storyline and 3D character models
Thousands animated small pieces (< 5 seconds) of the film
Community voting influenced which pieces make it into the film
Case Study: Mass Animation = Live Music
Awareness
Opinion Forming:
Why Buy Intel
Research:Buy Now
Purchase:Buy the best
![Page 6: How to Start a Game-Changing Dialogue with Consumers](https://reader036.fdocuments.net/reader036/viewer/2022062412/588037121a28abfd0a8b457b/html5/thumbnails/6.jpg)
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Over 58K fans from over 100 different countries
17K people have downloaded the app 2,139 Animators downloaded 12,740
shots Animators downloaded 1,171 copies of
Maya software 15K votes cast Over 150 discussion topics started by
the community The finalist animators come from 17
different countries and 13 different states. There are 39 men and 11 women ranging in age from 19 to 48
Great press and blog coverage: Business week, MarketWatch, and Animation World Network
Mass Animation = the results
Awareness
Opinion Forming:
Why Buy Intel
Research:Buy Now
Purchase:Buy the best
![Page 7: How to Start a Game-Changing Dialogue with Consumers](https://reader036.fdocuments.net/reader036/viewer/2022062412/588037121a28abfd0a8b457b/html5/thumbnails/7.jpg)
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The Un-Measurable Metric
Two-way conversations