How to Solve the Online Registration Challenge
Transcript of How to Solve the Online Registration Challenge
Social login occurswhen consumers use anexisting ID from a social network or email provider. These are the most popular.
While some password management tools have made things easier, they don’t resolve the registration challenge.
2 in 5 feel that…solving world peace would be easier
than remembering all of their passwordsscrubbing a toilet would be better
than coming up with a new password
RegistrationForm
I have read and agreed to the terms and conditions
Use at least two symbols (@%$&), three numbers and at least one upper (A) and lower (a) case letter, no real words
First Name*
Last Name*
Email Address*
Re-enter Email Address*
Birth Date*
Annoying, Meaningless Question*
Username*
Password*
Re-enter password*
Month
Yes No
Day Year
Next Give up
WEAK
Why?
Find online registration forms too long, or ask too many questions.
REGISTRATION
challengethe
of people may leave a website when asked to create a new account.
Register
Dislike the idea of creatinga new password combination.
Have more than 5 unique passwords to remember.
Lengthy Forms
Password Fatigue
50%
60%
Use the “Forgot Password” feature at least once a month.40%
42%
In case the challenge still isn’t clear,
86%
88% admit they have lied on a form.
60% would give more information if they knew how it would be used.
If they stay: Trust is a problem
I am Abe Lincoln
but password1?password2?
Argh…
not again…
passwordX5
2%
7%
54%
10%
2%
25%35%
54%
What choice
do we have?
preferSocial Login
Facebook has, for the first time since Janrain has been reporting, exceeded 50% of the aggregate total of all social logins.
Twitter, used by 15% of American adults, is the network of choice for broadcasting content.†
Of social login tra�c is generated by email providers like Google, Yahoo!, Windows Live and others.
LinkedIn is the professional network of choice, with 61% of its members using it as their primary professional network.
tm
Sources:Janrain, Inc. data through 09/2012
Blue Research: Consumer Perceptions of Online Registration, 2012Harris Interactive Poll: Americans Fatigued by Password Overload, August 2012
‡Social Times “The LinkedIn Profile” http://socialtimes.com/the-linkedin-profile-infographic_b97649†Pew Reports http://pewinternet.org/Reports/2012/Twitter-Use-2012/Findings.aspx
77%
The Registration Challenge is ultimately overcome by removing existing barriers and o�ering website visitors an enhanced registration experience. This is an experience that gives them the freedom to choose their preferred identity provider. It eliminates new usernames and passwords, and o�ers you, the site owner, just as much value as your visitor.
‡