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How to set up your Foursquare account and claim your venue

Step 1 - To start, go to http://www.foursquare.com

This needs to be done on a desktop computer, not in a mobile browser.

The ‘what is foursquare’ video will help you to understand how it works.

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Call Phil 0118 3282653

http://www.facebook.com/bracknelldeals

Step 2 - Click “JOIN NOW” and you will be taken to the signup page:

It is fairly easy to sign up with your Facebook account or email address.

Step 3 - Click “Claim here” on the right-hand side, in order to claim your venue.

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INSERT SCREENSHOT OF THE BUSINESS ABOVE

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Step 4 – Check that the physical address is correct, and then continue.

Step 5 – Make sure that you agree to the terms and then click “yes”.

Step 6 - Attach the venue to the venue’s email address. This is permanent!

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Step 7 - You will go through a very simple process of claiming the venue. Foursquare will then send a letter to the venue to confirm the physical address. In the envelope you should receive a window cling, like these ones:

It is good to use the window cling, to remind customers to check in. The more check-ins, the more online word-of-mouth marketing will happen for the venue.

Step 8 - You will also receive a verification code in the letter.

Go to www.foursquare.com/businesses/verify and ensure that you are logged in with the correct account for the venue that you are claiming, fill in the verification code and click “VERIFY”

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Step 9 - You will then get the verification success page. You can now edit the venue details. You can also view the menu stats, which are self-explanatory.

Step 10 - The next thing you need to do is to start a campaign, to incentivise check-ins and social sharing. This is what will fuel the online word-of-mouth.

This is what the page looks like:

Click “Start a Campaign”. On the next page click “Add a Special”.

You are now going to add a special offer.

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Call Phil 0118 3282653

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This is the page where you choose the type of special to run:

On the right-hand side you can see how the special will appear on Foursquare users’ phones, which can be viewed as both locked and unlocked.

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Call Phil 0118 3282653

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Step 11 - Choose a type of special to run, which are as follows:

• Friends Special - You can set a minimum number of foursquare friends a user needs to check-in with to unlock a Special. That special is only redeemed when that pre-set

• number of friends check-in together. The goal is to get groups of friends coming to your venue.

• Swarm Special - You can set a minimum number of foursquare users that need to check-in within a 3-hour window in order to unlock this Special. It can only be unlocked once per day per venue, and is great to incentivize large groups to visit your business!

• Flash Special - This Special gets its name from "Flash Sale". You set the number of Specials that you want to unlock per day, then after that its first-come, first-serve. When it reaches the unlock limit, there are no more Specials for the day. This is great for special limited quantity sales.

• Newbie Special – This type of Special unlocks on a user's first time visiting your venue. This is the most direct way to drive new traffic to your venue.

• Check-in Special - These are our classic Specials. They unlock on every check-in, or on whatever conditions you apply. This is great for rewarding users on their routine check-ins.

There are two specific specials that promote loyalty, which are:

• Mayor Special - This Special is awarded to the Mayor for your venue. The foursquare Mayor is the most frequent visitor over the last 60 days. This is a great way to reward your best customer and encouraging competition for the prize.

• Loyalty Special - There are a few ways to use a loyalty Special. You can reward a user every X times they visit, you can reward them for coming in X times in total, or you can reward them for being loyal within a certain period: for X visits over Y days.

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Step 12 - Set the unlock parameters, which are different according to the type of special chosen. Here is the one for the Swarm special:

Step 13 - Describe the special:

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Call Phil 0118 3282653

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Step 14 - Add in a description of any terms, conditions or restrictions, as well as an unlocked description, telling the user how to redeem the special:

Once the special is created you can create others, remove them, track them and also add in optional start and finish dates. For more information on the process, go here: https://foursquare.com/business/venues

You can also add a Foursquare widget to your business’ Facebook page, if you have one. This will make your online social presence and marketing even more powerful.

Foursquare is an easy, convenient way for local businesses to use incentives to get more customers, make existing customers more loyal, and spread their awareness by word-of-mouth online. It is a very powerful tool and is 100% free to use.

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