SEO 101

What is SEO?

Paid results (Adwords)

SEO is being RightMove.co.uk!

But…HOW TO BE NUMBER ONE IN GOOGLE FOR OUR MAIN KEYWORDS?

(or even number 2…)

WRITE ABOUT THE STUFF

YOU WANT TO RANK FOR

ON PAGE OPTIMIZATION

“Google uses at least 200 ranking factors in their algorithm, including

social signals, user-interaction signals, and trust. “

Matt Cutts, Google Head of Search SpamMay 31, 2012

Freshness

Duplicate Content

Page Speed

Devices OptimizationSiteMap URLs

Age of Domain

http://www.searchenginejournal.com/infographic-googles-200-ranking-factors/64316/

ON SITE OPTIMIZATION

Are we now number 1?

LINK!!!!!!!!

PAST: Meta Keywords

&Keywors stuffing

META KEYWORDS

KEYWORD STUFFING

The end of poor and duplicated contentON PAGE

PRESENT:Link

Building

Blog Commenting/Forum Spam

Buying Links

Blog Commenting/Forum Spam

Mass Directory Submission

The end of paid and unnatural LINKSOFF PAGE

NEXT?

Google HummingbirdGoogle told us the name come from being “precise and fast.”

UNDERSTANDING INTENTSemantic search

Where is the best place to eat at Heathrow Airport?

=LHR good restaurants

FUTURE:

Great Conten

t

COMPANY ASSETS

Writing about topics we are experts at…

How to learn moreeee...

…and moreeee….

http://www.slideshare.net/sandra-crespo