How to SEO

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    17-Jun-2015
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SEO

Transcript of How to SEO

  • 1. SEO101

2. What is SEO? 3. Paid results (Adwords)SEO is beingRightMove.co.uk! 4. ButHOW TO BENUMBER ONEIN GOOGLEFOR OUR MAINKEYWORDS?(or even number 2) 5. WRITE ABOUT THE STUFFYOU WANT TO RANK FOR 6. ON PAGEOPTIMIZATION 7. Google uses at least 200 rankingfactors in their algorithm, includingsocial signals, user-interactionsignals, and trust. Matt Cutts,Google Head of Search SpamMay 31, 2012 8. ON SITEOPTIMIZATIONFreshnessDevicesOptimization SiteMap URLsPage SpeedDuplicateContentAge ofDomainhttp://www.searchenginejournal.com/infographic-googles-200-ranking-factors/64316/ 9. Are we nownumber 1? 10. LINK!!!!!!!! 11. PAST:Meta Keywords&Keywors stuffing 12. METAKEYWORDS 13. KEYWORDSTUFFING 14. The end of poor and duplicated contentON PAGE 15. PRESENT:LinkBuilding 16. Blog Commenting/Forum Spam 17. Buying Links 18. Blog Commenting/Forum SpamMass Directory SubmissionThe end of paid and unnatural LINKSOFF PAGE 19. NEXT? 20. Google HummingbirdGoogle told us the name come from beingprecise and fast. 21. UNDERSTANDING INTENTSemantic searchWhere is the best place to eat at HeathrowAirport?=LHR good restaurants 22. FUTURE:GreatContent 23. COMPANYASSETS 24. Writing about topics we are experts at 25. How to learn moreeee... 26. and moreeee. 27. http://www.slideshare.net/sandra-crespo