How to Sell Your Great American Business Story
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Transcript of How to Sell Your Great American Business Story
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How to Sell Your Great American
Business Storyusing these
Five Editing Tips
A Daybreak Lit mini-presentationCoffee House Café Business Series
Nov. 13, 2012
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“Story is about originality, not duplication.”
Robert McKee, author of Story: Substance, Structure, Style and The Principles of Screenwriting
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Always remember:You are a publisher.
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Do this…
1. Know your story2. Share your story3. Connect stories to sales4. Anticipate story problems5. Build community
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1. Know your story
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Your story on social media must add value, context anda personal touch…
…because all business is social.
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Learn from your UPS driver.
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And remember what happened to Progressive Insurance.
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From Mashable.com
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2. Share your story
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According to Venturebeat.com:• 90% of small businesses are on Facebook• 70% are on Twitter• 55% have blogs• 43% spend six hours (or more) a week blogging
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However, small businesses are leaving potential sales
on the table.
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Think LinkedIn. Think
Pinterest.
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1. Tell stories on platforms in tantalizing bits
Photo courtesy of Hersheys.com
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2. Sprinkle bits of one story on your blog, Facebook, Twitter, YouTube, LinkedIn and Pinterest pages. Photo courtesy Hersheys.com
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3. Tell stories visually
FlPckr photo by gnuckx
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Post what you saw during the morning commute
Flickr Photo courtesy of Jan Tik
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• Instagram• YouTube• Vimeo•Ustream• Flickr• Facebook• SlideShare
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If you can’t, get help.
4. Write Well. Write Clean.
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3. Connect your story to sales
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Insights
• Business objectives• Likes• Followers• Comments• Social mentions• Timed posts• Email subscribers
• Competitors• Market trends• Customer service
complaints• Re-tweets• Social shares• Promotions
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Essentials• Social
media calendar
• Google Analytics
• Landing pages
• Calls to Action
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Content=ROI….
…if you monitor and sustain the effort
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4. Anticipate story problems
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• Business objectives• Social media policy• Crisis management• Plagiarism• Copyright
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5. Build community
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• Surveys and polls• Facebook questions• Monitor interactions• Prompt customer
service
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You CANcreate, share, measure and
sellYour Great American
Business Story
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Don’t forget.You are a publisher.