How to sell through storytelling
Transcript of How to sell through storytelling
HOW TO SELL THROUGH STORYTELLING
© 2016 Styla
""YOU'RE NEVER GOING TO
KILL STORYTELLING BECAUSE IT'S BUILT INTO THE HUMAN PLAN. WE COME WITH IT._______________MARGARET ATWOOD
STORYTELLINGIS AN ESSENTIAL PART
OF CONTENT MARKETING
WHAT IS
BUT WHAT IS
STORYTELLING?
Compelling brand stories serving to reveal and remind all audiences of something sacred and valued about themselves rather than the ubiquitous marketing of new product offerings, features or additives.
The manner in which your brand communicates with customers, employees, partners and investors must be carefully crafted from the unifying principals of a core brand story.
STORYTELLING [ˈstɔr·∙iˌtel·∙ɪŋ], n.
source: brand strategy insider
WHAT IS STORYTELLING ?
IT CREATES AN EMOTIONAL BOND,BECAUSE
EMOTION SELLS
WHAT IS STORYTELLING ?
(let’s face it)
"PEOPLE DON'T BUY WHAT YOU DO,THEY BUY HOW YOU MAKE THEM FEEL_______________ BERNADETTE JIWA, 'THE STORY OF TELLING'
WHAT IS STORYTELLING ?
"
STORYTELLING creates
MULTIPLE OPPORTUNITIES in the global e-‐commerce market…
…which in 2015 has been estimated
$1.6 trillionsto be worth
= BIG UNAVOIDABLE ROOM FOR OPPORTUNITIES TO SELL PRODUCTS
source: LemonStand
OPPORTUNITY 1: BY LINKING THE REAL AND THE DIGITAL WORLDS
OPPORTUNITY 1: LINKING THE REAL AND THE DIGITAL WORLDS
Example 1
Ikea Enhanced experience to visualise furniture in your own room before buying it.
OPPORTUNITY 2: BY REACHING THE 'EXPERIENCE' SHOPPERS
OPPORTUNITY 2: REACHING THE 'EXPERIENCE' SHOPPERS
EXPERIENCENEED
PRICE
SHOPPER PROFILE:
PRAGMATICS
SHOPPER PROFILE:
SAVERS
SHOPPER PROFILE:
SHOPAHOLICS SKEPTICS RESEARCHERS
WHY ARE THEY SO COOL?
OPPORTUNITY 2: REACHING THE 'EXPERIENCE' SHOPPERS
“Experience shoppers" are people who don’t just want to “buy”. Instead, they want to be guided, educated and inspired.
Once you provide an “experience" to the shopper, s/he will come back to your shop again and again, becoming a loyal customer.
OPPORTUNITY 3 BY REDEFINING THE RELATIONSHIP BRAND / CUSTOMER
BRAND / RETAILER CUSTOMER
OPPORTUNITY 3: REDEFINING THE RELATIONSHIP BRAND / CUSTOMER
BRAND / RETAILER CUSTOMER
CONFIDENT IDOL
COACH
TEACHER
EXPERT
BEST FRIEND
COMMUNITY
SHRINK
MOTTO
INSPIRATION
MERCHANT
PROFESSIONAL
CONSULTANTROLE MODEL
LIFESTYLE
PARTNER
PATIENT
STUDENT
FRIEND
FOLLOWER
ADVOCATE
FANCLIENT
MEMBER
AMBASSADOR
OPPORTUNITY 3 | REDEFINE THE RELATIONSHIP BRAND / CUSTOMER
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OPPORTUNITY 4 BY ENHANCING THE E-‐COMMERCE ENVIRONMENT WITH VALUABLE CONTENT
BY BRINGING VALUE TO YOUR PRODUCT WITH PERSONAL STORIES…
AND BY INSPIRING READERS WITH GREAT CONTENT…
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YOU STOP SELLING A PRODUCT AND START SELLING
THE IDEA OF IT.
LET STORYTELLING BOOST YOUR SALES WITH
THE ONLY CONTENT MARKETING SOLUTION FOR YOUR SHOPPABLE MAGAZINE
www.styla.com