How to Sell Job Search Master Class YOU Your Résumé ... · The Résumé Workflow in Job Search...

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Job Search Master Class © 2019 DM Consult, LLC. All rights reserved. Dana Manciagli Forbes Council Coach National Top 10 Career Expert How to Sell YOU with Your Résumé, LinkedIn and Interviews ACCELERATE YOUR RESULTS WITHOUT THE FRUSTRATION AND DISAPPOINTMENT

Transcript of How to Sell Job Search Master Class YOU Your Résumé ... · The Résumé Workflow in Job Search...

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Job Search Master Class

© 2019 DM Consult, LLC. All rights reserved.

Dana ManciagliForbes Council Coach

National Top 10 Career Expert

How to Sell YOU with Your Résumé, LinkedIn

and InterviewsACCELERATE YOUR RESULTS WITHOUT THE

FRUSTRATION AND DISAPPOINTMENT

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© 2019 DM Consult, LLC. All rights reserved.

Welcome!

Tips to Improve

YOUR

VIEWING

EXPERIENCE

2

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GoToWebinar: Attendee participation

To Join audio:• Choose Mic & Speakers to use VoIP• Choose Telephone and dial using

the information provided

To provide comments or ask questions:Submit questions and comments via the Questions panel

To open and close your panel:

Note: Today’s presentation may be recorded

Your Participation

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My Promise to You

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I’m going to show you how

you can make the ultimate

career move from

struggling to tell your story,

feeling frustrated and

insecure, to “winning” your

next career jump

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Stick Around! Yours at the End of the Hour…

5

Erasing this excuse from your

vocabulary

“There aren’t any jobs out

there. I’ve looked.”

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YOU ARE IN THE RIGHT PLACE IF…

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…you are one of 66% of

employees who are

disengaged from work (Gallup)

…you are so frustrated with

the lack of responses, the

“don’t call us, we’ll call you.”

Source

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YOU ARE IN THE RIGHT PLACE IF…

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…you are tired of your

current role, feel stuck,

bored, unhappy and know

you need to get out.

You know that kick-starting

your job search process will

change your life

dramatically.

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Are you currently job-

seeking?

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Tell Me…

8

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Tell Me…

On a scale of 1 – 5, 5 being positive,

how do you feel about job seeking?

9

Dread, Frustration …Glee, Excitement

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Tell Me…

What has stopped you from

ramping up your job search efforts

or from seeing success?

10

Type it in the “Question” section of your Go To Webinar Panel

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Why I’m Crazy-Passionate About Helping You Succeed

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30 Years on the Hiring Side

• Hired over 700 people

• Interviewed thousands

• Mentored, coached co-workers

• Conducted my own job searches

many times!

• Passionate about teaching ACTIONS

that deliver results, not theory

Started My “Work of Compassion”

5+ Years as:• Private Coach

• Speaker

• Author

• Columnist

• Course Designer

What I’ve learned:

❑ Secrets of the Hiring Team

❑ Sourcing Candidates

❑ Interview Intent

❑ How to Get Hired!

❑ Negotiating Offers

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Why I’m Crazy-Passionate About Helping You Succeed

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Now, my “Work of Compassion”

6 Years as:• Private Coach

• Speaker

• Author

• Columnist

• Course Designer

What I’ve Learned:

❑You want clear tactics, not

theory

❑You need simple step-by-

steps

❑You are fully capable of

being the top candidate

❑You should aim higher!

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Can You Imagine a Future…

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…where you are earning 15-30% more?13

However…

…where you exceed your career ambition

…where you say YES to exciting projects

…where you start your new role in 60-90 days

…where you are earning 15-30% more!

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It’s a great time to

CHANGE YOUR GAME

by

CHANGING YOUR STORY14

There’s ONE Thing:

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Before I Share the 3 Things…

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Ready AIM GET HIRED

❑ Planning

❑ Goal-setting

❑ Committing to a

schedule

❑ Getting organized

Preparing ALL tools:❑ Résumé, Cover Letter

❑ Applications

❑ LinkedIn

❑ Interview prep

❑ Networking for jobs

❑ Customizing

❑ Follow-up system

❑ Overcoming biases

❑ Phone & video

interviews

❑ Negotiating offers

You Need a SYSTEM

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CHANGE

YOUR

GAME

16

2. LinkedIn

3. Interviewing

1. Résumé

Within the System, the Top 3 Gaps Are:

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Résumés are a STUPID Document

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The “Buyer” Provides their Spec

(called a Job Description)

The “Seller” Sends a Résumé

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We’re Going to add ONE More Page!

PROBLEM:

1. The Hiring Team writes

a Job Description (JD)

2. The Hiring Team

receives a résumé and

cover letter

QUESTION:

Do you really want to bet

your career on their ability

to dig out your strengths

from your application?

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Understand YOUR Career Ecosystem

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YOUR

CANDIDACY

Future Hiring

Managers

The RecruiterThe ROBOTS

(Algorithms)

20

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Anatomy of a Résumé

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Résumé Top:Big messages, branding, at-a-glance,

future focused, “wow” factor

Résumé Middle:Relevant skills, results, applicable

experiences, professional experiences

Résumé Bottom:Additional important and relevant

basket of information

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Résumé Summary

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▪ Don’t regurgitate your

background

▪ Use keywords so you

are found

▪ Put your contact info in

there, too!

▪ Describe your brand and

skills to your future

target reader

Summary Sentence

Starters:

• Skilled at…

• Expert in…

• Passionate about…

• Capable of…

• Strong _____, _____

• Accomplished at…

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23© 2019 DM Consult, LLC. All rights reserved.

Header

Summary

Professional Work Experiences

Education

Other

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PUNCH your Relevant and Strong Skills

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Follow the bouncing ball

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Online Applications: Minimally, a Cover Letter

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You have a GREAT Resume!...Now What?

Cover Letters are NOT Optional!

Excuses:• “They didn’t ask for one”

• “There was no place to put it”

• “Recruiters don’t read them”

What if…

• …the other 10 candidates did one?

• …you can highlight why you?

• …the recruiter does read them?

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As a THANK YOU for Attending Today

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❑ Detailed Cover Letter Template❑ Instruction on how

to make it great❑ Just fill in the blanks!

Check your inbox

(or junk folder) by end of

day today!

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The Résumé Workflow in Job Search Master Class®

27

• Know your target job type(s)

• Exercise: “Window Shopping”

• Exercise: “Goal Profile Worksheet”

• RESULT: Know your résumé reader!

LEARN

• Develop your MASTER résumé

• Translate tasks into skills your future reader needs!

• Test: JobScan is a free online service just for you

WRITE • Copy/paste your MASTER résumé into LinkedIn

• Customize the top SUMMARY section of the résumé

• Write a unique cover letter

Customize

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At the End, Register to get the Résumé Templateand More!

28© 2019 DM Consult, LLC. All rights reserved.

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© 2019 DM Consult, LLC. All rights reserved.

CHANGE

YOUR

GAME

29

2. LinkedIn3. Interviewing

1. Résumé

Within the System, the Top 3 Gaps Are:

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30

New, Impactful Résumé to aGREAT LinkedIn Profile

© 2019 by DM Consult LLC. All Rights Reserved.

Permission granted by Dibendra Shrestha to share his profile

Résumé & LinkedIn Top:Big messages, branding, at-a-glance, future

focused, “wow” factor

Résumé & LinkedIn Middle:Relevant skills, results, applicable experiences,

professional experiences

Résumé & LinkedIn Bottom:Additional important and relevant basket of

information

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Left-to-Right – LinkedIn IS Your Digital Résumé!

LinkedIn Top:Big messages, branding, at-a-glance,

future focused, “wow” factor

LinkedIn Middle:Relevant skills, results, applicable

experiences, professional experiences

LinkedIn Bottom:Additional important and relevant

basket of information

© 2019 by DM Consult LLC. All Rights Reserved.

Permission granted by Dibendra Shrestha to share his profile

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LinkedIn is one huge algorithm – Be found!

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When you do a search for “local

pizza” on Google, do you ever

look at page 2? NO!

…so be found on Page 1

of LinkedIn searches!

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Tips to be found by recruiters – “Sourcing”

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❑ Profile at 100% per LinkedIn ❑ Be easy to be contacted!

✓ Phone and e-mail in your

contact info AND in the body

of your Summary section

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100% LinkedIn Profiles

POP QUIZ! How is Your…❑ Photo

❑ Headline

❑ Full Contact Information

❑ Summary

❑ Experiences – all content

❑ Education

❑ Two references minimum

Copyright © 2019 DM Consult, LLC34

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LinkedIn Headline

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Resume Summary

Copyright © 2019 DM Consult, LLC36

▪ Don’t regurgitate your

background

▪ Use keywords so you are

found

▪ Put your contact info in

there, too!

▪ Describe your brand and

skills to your future

target reader

Summary Sentence

Starters:

• Skilled at…

• Expert in…

• Passionate about…

• Capable of…

• Strong _____, _____

• Accomplished at…

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37Copyright © 2019 DM Consult, LLC

Great LinkedIn Profile!

Now What?

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LinkedIn Networking – A Proactive Approach

Online networking with total

strangers is the most

underutilized form of

connecting, and the type you

NEED to start using

…AND improve the way you connect

with everybody

Copyright © 2019 DM Consult, LLC

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Learn the LinkedIn Search Engine

Who are you looking for?

▪ A 1st or 2nd of yours in LinkedIn who knows an employee

▪ Hiring Manager

▪ A Recruiter

▪ Senior Executive – no downside to aim high

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100% Clarity on How to Connect on LinkedIn?

Which one of the following is the best way to connect on LinkedIn?

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100% Clarity on How to Connect on LinkedIn?

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There is only ONE way…every time, without fail.

Open Full Profile!Copyright © 2019 DM Consult, LLC

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42Copyright © 2019 DM Consult, LLC

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BIG, NEW Rules for LinkedIn

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…where you are earning 15-30% more?43

However…

Use formal grammar

Be proactive, aim high, total strangers, too!

Connect, then head right to e-mail

Get active in groups and your feed

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At the end: Register to learn: “Front Door/Back Door Networking”

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It can’t be the only one, but it

can result in a great outcome.

Step One: The Front Door Step Two: The Back Door

AND

44

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© 2019 DM Consult, LLC. All rights reserved.

CHANGE

YOUR

GAME

45

2. LinkedIn

3. Interviewing

1. Résumé

Within the System, the Top 3 Gaps Are:

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TRICKS to Interview Success

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“The Law of 3s”

• Say up to 3 things and PAUSE

• Say “one, two and three” to help keep

them on track

• In face-to-face or video interviews, use

your fingers

• Be ready to engage in a conversation.

If they want more info, they will ask!

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47

Strengths and Weaknesses

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Key Questions

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Look for Opportunities to Tell a Story:

▪ Tell me time when…

▪ Give me an example when…

▪ Have you ever…

▪ Give me a specific example…

▪ Describe a time…

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▪ When did you…

▪ How did you deal with…

▪ How did you …

▪ How “would” you deal with…

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Interview Success: Stories are Key!

S.A.R. – Situation, Action, Result

“Tell me time when…, Give me an example when…, Have you ever…”

S.A.R. START YOUR SENTENCE WITH… FINISH WITH…

S = SITUATION The situation was.. Short, high-level overview(NO details!)

A = ACTIONS The actions I took were… 1-3 actions using “I”, not “we”(They want to learn about YOU!)

R = RESULT As a result… Short, state the resolution

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Example

Here’s an example:

“Yes, I would like to share the following:

• The s ituation was <fill in>_ _ _ _ _ _ _ _ _ _ _ _ _ .

• The actions I took were _ _ _ _ _ _ _ _ , _ _ _ _ _ , and

_ _ _ _ _ _ _ _ _ _ _ _ _ .

• As a res ult, ________________________________________”

© 2018 DM Consult LLCCopyright © 2019 DM Consult, LLC

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Practice Question - This IS a SAR!

"Give me a specific example of something you did that helped build enthusiasm, or motivated others."

SThe Situation

was…

When I lead a team of 12 employees…Or

When I was on a team for a big project…

AThe Actions I

took were…

❑ I met one-on-one with each member and told them I’m glad I’m on their team

❑ I went out of my way to ask each member if they had any questions

❑ I organized a celebration when we hit the goal!

R As a ResultAs a result, my team was the top performer on this project and many others.

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Top 3 TRICKS to Interview Success

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Always have great questions to ASK

“Do you have any questions for me? YES!

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INTERVIEW PREP – 3 steps to Fluency!

#1: Download the GUIDE

#2: Write Your Answers

#3: Interview Role-Play!

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WANT TO KNOW HOW TO

EXECUTE A SUCCESSFUL

JOB SEARCH ?

(IN JUST 30 DAYS)

55

Curious?

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If you want to succeed, I want to invite you to...

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…the nation’s leading step-by-step online course that teaches

you how to job search RIGHT and FASTER!

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JOB SEARCH MASTER CLASS® - a System…

57

-

…filled with STEP-BY-STEP

templates, scripts, cheat

sheets, checklists and

examples

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Meet Armand, U.S. Veteran

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March 5, 2018

Enrolled in Job Search Master

Class®

April 4, 2018

Sent out his firstjob applications

April 25, 2018

3rd round interviews, 5 first interviews and 2

second interviews booked for next

week

There’s more:• Relocating from Germany

to the Bay Area

• U.S. Military Veteran with

no civilian experience

• Goal: Sales

• Has never job-searched

before

• 1st resume

• 1st interview

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59

The full curriculum is on a link we’ll send you!

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Courses.DanaManciagli.com

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• Window Shopping

• Goal Setting

• Your Elevator Pitch

Get Ready

• Phone and E-mail Basics

• Resume Draft-to-Final MASTER

• Cover Letter

Prepared• Job Tracker Intro

• Social Media

• LinkedIn Profile Completion

More Prep

Networking

Interviewing

Every Step is Included, through Offer Negotiation

Module 1 Module 2 Module 3 Module 4 Module 5

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Courses.DanaManciagli.com

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Over 35 Cheat-sheets, Templates & Checklists

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You can complete this in 30-60 Days…then apply!

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PLUS – UNLIMITED INTERVIEW ROLE-PLAY

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➢ 24 x 7 Access

➢ Over 7,000 Industry-specific

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64

PLUS - Unlimited Questions will be Answered

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65

PLUS – JOB OFFER NEGOTIATION FORMULA

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➢ Assume you will negotiate

➢ Calculator tool to assess

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66

Meet Deborah

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June, 2017

Laid off from her company after 20 years

tenure. 50 years old.

December, 2017

Sent out 238 resumes with nothing. Got depressed,

stopped

January, 2018

Started Job Search Master

Class®

Followed every step

April, 2018

Started as Director of

Marketing for her ‘dream’

company

There’s more:• Negotiated a 20%

bump in salary

• Working closer to

home

• Applied with a full

Candidate Packet

every time

• Had 3 companies

very interested

• Expanded her

network by 52 high

quality executives

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WHAT IS THE

INVESTMENT??67

Are You Ready to Change Your Game Today?

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68

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Q & A – ASK ME ANYTHING

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To enroll:

Courses.DanaManciagli.comThe minute you enroll, you will get:

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