How to sell Combi Stroller

Emphasize Lightness

Emphasize Compactness

Emphasize Safety & Durable structure (e.g. ASTM, CNS, KITI)

Emphasize Sophisticated Design

Emphasize Unique Features E.g. Egg Shock pad, Air-through system, Soft Suspension…etc.

Combi

Upper

Lower

How to display effectively (I)

Well Flat Wide(same series)Cocot (same series)

Cocot (different type)

Reversible handle stroller (same function)

Non-Reversible handle stroller

A-type B-type

How to display effectively (I)

PointTo separate by STRUCTURE & CATEGORY(e.g. Reversible / Non-reversible / A-type / B-type)

PointTo display SERIES BY SERIES(Well Flat series, Cocot series, etc)

PointTo display ITEM BY ITEM of same series

Consumers can be easier to understand the difference of stroller.Sales person can explain more systematically as well.

*Hint: Consumer habit is to see merchandises from left to right.

How to display effectively (II)

E.g. Well Flat Wide

Handle position should be facingbackward.

Caster lock is better to be lockedfor easy holding.(demonstration)

Top window should be opened.

Mesh window shouldbe opened.

Canopy should befully opened.

Buckles are better tobe locked for easy holding & good looking.

*Keep the seat cushion, front guard cover, and canopy clean!!!

Stroller Categories

A-type

SG standard, The Safety Goods mark, is obtained only after passing the safety standard set by the Safety Goods Association in Japan.

B-type Travel System

Twins

With FULL reclining seat

Application Age: 1 – 24 months

Continuous usage: within 2 hours

With RECLINING function and backrest angle is from 110º to 150º or above

With PARTIAL reclining seat

Applicable Age: 7 – 24 months

Continuous usage: within 1 hour

Backrest angle from 110º or above

Traditional A-typeNEW A-type5 in 1

Stroller (shell and flat seat mode),car seat, chair, baby carries

76cm

Ricco W=== 76 cm height super compact & light stroller ===

Product Specifications

Ricco W EG αKV-680use period :1-24monthsweight : 5.0kgsize :open W460xD640~810xH860~1030fold W460xD340~540xH760reclining : 125 °~ 170 °available in 2 colors

A-type

Ricco W EG KV-630use period :1-24monthsweight : 4.6kgsize :open W460xD640~810xH860~1030fold W460xD340~540xH760reclining : 125 °~ 170 °available in 2 colors

Sun Burst Orange (SO) Airy Blue (AB) Black Dune (BD)Orange citron (OC))

Compact

76cm

Light

KV680 : 5.0kgKV630 : 4.6kg

One-handoperation

Dacco Cushion

Dragging

Ricco WUnique Features

Ricco WAdjustable & Reversible

handle Functional canopy<Top Window><Ventilated Window><Reversible>

UV protection

Wide Seat & 5-point seat belts

Ventilated seat

EggShock(α)

Protect baby headFor vibration.

-3 ℃ feeling temperature

. 34 cmWidth

Cocot Compact W === Compact A-type stroller for both baby and mom ===

Product Specifications

Cocot compact W EG αBU-720use period :1-24monthsweight : 5.6kgsize :open W495xD740~830xH1000fold W390xD340~350xH890reclining : 125 °~ 170 °available in 2 colors

Cocot compact W EGBU-620use period :1-24monthsweight : 5.3kgsize :open W480xD740~830xH1000fold W390xD340~350xH890reclining : 125 °~ 170 °available in 3 colors

A-type

Stone Black (SB) Bark Orange (BO)Platinum Gray (PG)Light Camel (LC)

○○Holding CushionHolding Cushion

Head support for baby whose neck muscle has not developed yet.

Body support for keeping baby’s body trunk stably. (BU720 only)

2 levels adjustment according to body size.

Cushion prevents baby

from slipping hip.

Baby’s posture is kept stably.

Cocot Compact WProduct features & Advantage

○○ Egg Shock αEgg Shock α: : New design for well-ventilatedNew design for well-ventilated

Three air holes

Air through ditch

Cocot Compact WProduct features & Advantage

*BU720 only

○○Well ventilated sheetWell ventilated sheet

Air holes

Store the cover upper Position.

Seat cushion

Well-ventilated materials polyurethane is used in making the seat cushion. And some air holes are available at the back part.

Well-ventilated polyurethane

Base seat

Product features & Advantage

Cocot Compact W

Cocot Compact W / Mini=== Compact A-type stroller for both baby and mom ===

Product Specifications

Cocot compact W EG αBU-680use period :1-24monthsweight : 5.3kgsize :open W495xD740~830xH1000fold W390xD340~350xH890reclining : 125 °~ 170 °available in 2 colors

Cocot compact W EGBU-570use period :1-24monthsweight : 4.9kgsize :open W480xD740~830xH1000fold W390xD340~350xH890reclining : 125 °~ 170 °available in 3 colors

Cocot compact mini EGNU-500use period :1-24monthsweight : 4.3kgsize :open W480xD740xH960fold W360xD280~300xH860reclining : 125 °~ 170 °available in 2 colors

A-type

Cocot Compact W / Mini For Mom

Features & Advantage

Cocot Compact W: 89cm heightCocot Compact Mini: 86cm height

=> For Easy Storage!!

W89cm

Mini86cm

11cm shorter

Light Weight

Easy to carry4.3~5.3Kg

Reversible Handle & Top Window

Easy to switch for bothfacing forward and facing backward.You can always see your baby’s face.

Shoulder Strap

Hands free

A-type

Ultra Compact Design

Cocot Compact W / Mini For Baby

Features & Advantage

Super wide seat

Wide

36cm width - Relaxed andcomfortable forbaby.

Egg Shock / Egg Shock

Protection for soft baby’s headby vibration absorbablematerials.

Ventilation (Mesh window & 3D mesh seat)

2 ventilated areas=> babies feel more comfortable in stroller.

SoftSuspension

UV Protection

Protection from strong

sunlight

Comfortable ridding by95% vibration cutvia soft suspension and stroller frame.

A-type

Cocot Compact W / Mini

Conception => Not embarrassed for baby and mom

For Baby Protection for back of head ~ Installment of Egg shock Egg shock α Protection for sultry(heat) ~ Mesh window & Ventilated seat installment Protection for UV ~ Canopy prevent 95% UV Comfortable residence space ~ 36cm width seat Comfortable ridding ~ Dacco Cushion, soft suspension and vibration-absorbing frame

For Mom Storage ~ Small and compact ~ Slide handle installment Carrying weight ~ Light weight (4.3kg~5.3kg) Two way operations ~ Reversible handle Looking into baby situation ~ Top window installment Hands free ~ Shoulder strap installment for carrying the stroller

Recommended Selling PointsA-type

Do Kids 5=== Mobile Baby Station ===

Travelsystem

AT730 AT650

Deep Red (DR)

Shine Sun (SS)

Deep Blue (DB)

Deep Gray (DG)

Shine Aqua (SA)

Do Kids 5=== Mobile Baby Station ===

Product Specifications

5 Various Usage

1. Baby carry & Rocking chair2. Car seatUse period: newborn ~ 10kgSize: W435 x D690 x H346weight: 3.2kg(AT730) 3.1kg(AT650)

3. First type stroller (shell mode)Use period: newborn ~ 1 year oldSize: W490 x D810 x H955weight: 7.3kg(AT730) 7.2kg(AT650)

4.First type stroller (flat seat mode)Use period: 1 month ~2 years oldSize: open:W490 x D770~780 x H1000fold:W410 X D260~360 x H950weight: 5.2kg(AT730) 4.9kg(AT650)

5.second type stroller (B-type stroller)Use period: 7 months ~2 years oldSize: open:W490 x D770~780 x H1000fold:W410 X D260~360 x H950weight: 5.2kg(AT730) 4.9kg(AT650)

AT730 available in 3 colorsAT650 available in 2 colors

Travelsystem

Do Kids 5=== Mobile Baby Station ===

How to use

Movable without waking a baby up !!!

1.Baby Carrycot/Rocking chair

2.Car seat 3.1st type stroller(shell mode)

4.1st type stroller (flat mode)

5. 2nd type stroller(B-type stroller)

Travelsystem

Do Kids 5=== Mobile Baby Station ===

Recommended Selling Points

Applicable from NEWBORN to about 2 years old as rocking chair in room,car seat in car, and as stroller for going out

It is CONVENIENT for baby to lay down in any situation

It is a 5-in-one stroller and ECONOMICAL choice

Without waking up the baby during movement would make baby feelingCONSIDERATE & COMFORTABLE

Travelsystem

Do Kids 5=== Mobile Baby Station ===

Consumer voice

Everywhere activity Because of easy installment, car seat is used on papa and mama's car. On the trip my baby puts into a carry during meal. And now it is useful when I feed baby food in my house. By Michiko mum & Yuko

Easy carrying It is easy to carry, so, it is very active in my house. My baby likes rocking chair function. Always with smile after putting into this chair. By Akiko mum & Masato

The rough road is also safe It is possible to walk even on rough road, because of high cushion performance. My baby sits on Do Kids 5 quietly with pleasant. By Nami mum & Shota

Multi functions, Economical I use Do Kids 5 from my child birth leaving hospital everyday as a car seat, a stroller, a baby chair and baby carry. It is very economical that many functions by only one Do Kids. By Kumiko mum & Mia

Travelsystem

Well Flat Wide WProduct specifications

Using widely, and the folding slim

Seat width

33cm

Compact

into 1/4size

JT-540 JT-500weight : 5.2kg weight : 4.9kgsize : size : open W505xD750~775xH1010mm open W505xD750~775xH1010mm fold W375xD280xH1010 fold W375xD280xH1010 reclining 130~170degree reclining 130~170degreeavailable in 2 colors available in 2 colors

A-type

Well Flat 170°WProduct specifications

The lightest A-type stroller with reversible handle

VT-590use period :1~24 monthsweight :4.9kgsize :open W470xD744~764xH1004fold W370xD268xH1000reclining : 130 °~ 170 °available in 2 colors

VT-530use period :1~24 monthsweight :4.5kgsize :open W470xD744~764xH1004fold W370xD268xH1000reclining : 130 °~ 170 °available in 3 colors

4.5kg

A-type

Well Flat 170°Product specifications

A-type Stroller with 170° Reclining Function and Light Weight

Well Flat 170°EG ST-480use period :1~24 monthsweight :4.3kgsize :open W480xD710~715xH960fold W360xD278xH935reclining : 130 °~ 170 °available in 3 colors

3.9kg4.3kg

Well Flat 170° ST-430use period :1~24 monthsweight :3.9kgsize :open W470xD710~715xH960fold W360xD270xH935reclining : 130 °~ 170 °available in 3 colors

A-type

Well Flat seriesCharacteristics of Different Models

Type of stroller

Specifications

Well Flat Wide W Well Flat 170°W Well Flat 170°

JT540 JT500 VT590 VT530 ST480 ST430

Egg Shock ○ ○ ○Super Wide Seat ○ ○Top Window ○ ○ ○Ventilated Window ○ ○ ○ ○Big Canopy ○ ○ ○ ○Wide Tire ○ ○ ○Reversible Handle ○ ○ ○ ○

A-type

Well Flat seriesRecommended Selling Points

I want to see my baby’s face

before he/she can sit straight .<Reversible handle>

I want to put my baby on a stroller in more relaxed manner.

<Wide Seat>

I want to use the lightest stroller.<Lightness>

Anyway, my first priority is lightness.

More functionalstroller for a baby.<Egg shock, top window,wide tire, etc>

Lighter stroller<Lightness>

JT540 JT500

More functionalstroller for a baby.<Egg shock, top window,wide tire, etc>

Lighter stroller<Lightness>

More

FunctIonal

Lighter

Weight

VT530 ST480 ST430VT590

A-type

Well Flat seriesConsumer voice

Light & easy to move<Well Flat 170º> I bought Well Flat immediately, after I recognized lightness and good performance to move in a shop. My baby start to sleep after sitting on this stroller, because riding comfort is good to him, less vibration due to soft suspension. By Kasumi mum & Kai

Easy to fold and compact in a train <Well Flat 170ºW> The reason why I bought this stroller is easy to hold it small. It is very helpful for me to hold smoothly and easily in a train. I like walk seeing my baby by this reversible handle stroller. By Nao mum& Sota

Wide & Slim, Ventilation, long handle <Well Flat Wide W> Well Flat Wide W is a kind stroller for both baby and mum. For baby, wide seat and ventilation function. For mum, light weight and long handle. The long handle make possible to move at ease position. By Akiko mum & Sawako

A-type

Super Mechacal/DXStylish A-type stroller with full reclining function and compact size

Product specifications

Super Mechacal DXuse period :2~24 monthsweight :6.6kgsize :open W515xD915xH940fold W410xD250xH974reclining : 120 °~ 160 °available in 2 colors

Super Mechacal standarduse period :2~24 monthsweight :4.2kgsize :open W510xD835xH950fold W415xD240xH960reclining : 120 °~ 160 °available in 2 colors

Super Mechacal sportiveuse period :2~24 monthsweight :4.2kgsize :open W510xD835xH950fold W415xD240xH960reclining : 120 °~ 160 °available in 2 colors

A-type

Beige Red (BR) Atom Green (AG)Crown Blue (CB)Gray Navy (GN) Crown Khaki (CK) Atom Orange (AO)

Well Baby EGFeeling on clouds

A-type

Product specifications

Well Baby PS-499use period :2~24 monthsweight :7.1kgsize :open W510xD860xH960~1010fold W3510xD330xH980~1035reclining : 3 levels 125 °,145º,170 °available in 2 colors

Well Baby EGFeeling on clouds

A-type

Features & Advantages

UltraComfort-

ability

Egg Shock Pad

Seat Suspension

Front Soft Suspension

Rear Coil Suspension

Comfortableridding for

baby on clouds!!!

Mesh window

Enhancesventilation.

Adjustable handle

3 adjustable levels fordifferent heightof users

Auto Kids NeoEasy Holding and Opening by One Hand

B-type

Auto Kids Neo EG RS-469use period :7~24 monthsweight :4.2kgsize :open W485xD720~715xH970fold W345xD275xH950reclining : 120 °~ 140 °available in 2 colors

Auto Kids Neo RS-439use period :7~24 monthsweight :3.9kgsize :open W485xD720~715xH970fold W365xD275xH950reclining : 120 °~ 140 °available in 3 colors

Product specifications

Auto Kids NeoEasy Holding and Opening by One Hand

B-type

Easy auto folding/opening function

Operated by only one hand even when holding the baby in the other arm.

Magic Lever

Canopy with Mesh Window

Enhance airventilation forthe baby.

Active Seat

New Angle Normal Angle

Large Basket

Large storage areafor putting and takingout things.

Top Window

Active top windowenable parents tolook at the baby.*RS469 only

Well KidsThe lightest B-type stroller

B-type

Well Kids GT350use period :7~24 monthsweight :3.4kgsize :open W488xD705~715xH960fold W322xD240xH930reclining : 120 °~ 140 °available in 3 colors

Soft Suspension

New ring design can preventbaby from

Slipping out

3.4kg only andeasy to carry

Comfortable ridding for

babay

Hands free

Easy storage

Easy to lockin step 1 folded position, andconvenient for short moving.

Safety Belt – New Ring design Shoulder Strap

Product specifications

Light Weight Compact

Easy Lock

Sunny Orange (SO)

Sunny Red (SR) Sunny Blue (SB)

Auto Kids Neo/Well KidsConsumer voice

B-type

Easy operation (folding and opening) =Auto Kids= I tried many kinds of B-type stroller. And then I found Auto Kids Neo is best for me - light and easy operation by one hand. Now I enjoy out-going with my baby. By Yukiyo mum & Kota

Comfortable even hot weather by ventilation function =Auto Kids=It seemed that my baby wad quite good under strict hot weather by ventilation functions(3D mesh seat & mesh window). By Rie mmu & Ryoma

3.4Kg Light & compact, easy to move =Well Kids= Anyhow, Well Kids is very light and compact. I am happy to go shopping by train with my baby because of this lightest stroller - Well Kids. By Kumiko mum & Miyu

New concept stroller

Everytime, Everywhere, Compact & Stylish

Yellow color is available.

New concept stroller

Everytime, Everywhere, Compact & Stylish

Self-Standing Compact28cm

79cm