How to Self-Publish a Book
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Transcript of How to Self-Publish a Book
B O O K
by Guy Kawasaki
I N T R O D U C T I O NIntheolddays,theonlywayforwriterstopublishabookwasthroughapublisher.Thismeantfindinganagent,pitchingeditors,andhopingthatoneofthemlikesit.Thenwriterswouldlosecontroloftheirbooksbecausetheeditorandpublisherwouldoverseecontent,interiordesign,coverdesign,sales,andmarketing.
F O R T H E R I G H TR E A S O N S
4 G O O D R E A S O N S T O W R I T E(a)Youhaveaccumulatedknowledgethatmeritssharing;(b)Youwanttofurtheranideathatbenefitsmankind;(c)Youwanttoentertain,amuse,orinspirepeople;(d)Youwantconquertheintellectualchallengeofwritingabook.
T H E R I G H TT O O L S
T H E S E A R E T H E T O O L S I U S E
M A R K E T I N G P L A T F O R MS O C I A L M E D I A
K I N D L E P L A T F O R MA M A Z O N ' S
D E M A N D
T H EC R O W D
T A P T H E C R O W D
P R O F E S S I O N A L SHire
H I R E A P R OTherearethreewaysthatabookcanscream,self-publishedbyanamateur:
P O S T A G E S T A M PThink
T H I N K P O S T A G E S T A M P
Y O U R
e B O O K
You cannot quit your way to success.
Good luck on your self-publishing journey!
D E S I G N E D i n
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