How to Self-Publish a Book

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  • SELF-PUBLISH A

    B O O K

    How to

    by Guy Kawasaki

  • I N T R O D U C T I O NIntheolddays,theonlywayforwriterstopublishabookwasthroughapublisher.Thismeantfindinganagent,pitchingeditors,andhopingthatoneofthemlikesit.Thenwriterswouldlosecontroloftheirbooksbecausetheeditorandpublisherwouldoverseecontent,interiordesign,coverdesign,sales,andmarketing.

    Thosedaysaregonebecauseoftheriseofself-publishing.Nowwriterscanpublishtheirownbooksandcontroltheirowndestiny.

  • F O R T H E R I G H TR E A S O N S

    Write

  • 4 G O O D R E A S O N S T O W R I T E(a)Youhaveaccumulatedknowledgethatmeritssharing;(b)Youwanttofurtheranideathatbenefitsmankind;(c)Youwanttoentertain,amuse,orinspirepeople;(d)Youwantconquertheintellectualchallengeofwritingabook.

  • T H E R I G H TT O O L S

    Use

  • T H E S E A R E T H E T O O L S I U S E

    (a)MicrosoftWord(writing)(b)AdobeInDesign(layout)(c)Evernote(collectinganything)(d)Dropbox(backingup)

  • Thesinglebiggestmistakeauthorsmakeiswaitinguntiltheirbookisdonetostartworkingonsocialmedia.

  • M A R K E T I N G P L A T F O R MS O C I A L M E D I A

    Build a

    Start immediately!

  • K I N D L E P L A T F O R MA M A Z O N ' S

    Start with

  • O N

    D E M A N D

    UsePrint

  • Payingmoreforprintondemandsurebeatseating900copieswhenyoursalesdontmeetyourexpectations.

  • T H EC R O W D

    Tap

  • T A P T H E C R O W D

    Thecrowdisabeautifulthing.Ithashelpedmecompletemyoutlines,providedmewithstoriestoillustratemyconcepts,contentedited,copyedited,reviewedforAmazon,andevangelizedmybooks.IfIhadtoputanumbertoit,Idguesstimatethatfeedbackfromthecrowdmakesmybooks50percentbetter.

  • YourgoalshouldbetoproduceabookthatisbetterthanaNewYorkpublishers.

  • P R O F E S S I O N A L SHire

  • H I R E A P R OTherearethreewaysthatabookcanscream,self-publishedbyanamateur:

    YourgoalshouldbetoproduceabookthatisbetterthanaNewYorkpublishersthinkartisanalpublishing.

    (a)Lousyinteriordesign(b)Crudefonts(c)Poorcopyediting

  • P O S T A G E S T A M PThink

  • T H I N K P O S T A G E S T A M P

    Thereisafourthwaythatabookcanscreamself-published,andthatsalousycover.Canva,thecompanythatIworkfor,offersaseriesoffreetemplatestohelpyoudesignaprofessionallookingcover.Youcanalsohireaprofessionalfor$1,000todesignyourcover,butIencourageyoutoatleasttrymakingyourcoverfromoneofourtemplates.Themostimportantthingaboutyourcoveristhatitlooksgreatwhenitsthesizeofapostagestampbecausethatstheformatthatpeoplewillseemostofthetime.

  • Y O U R

    e B O O K

    Test

  • You cannot quit your way to success.

  • Butyoullneverknowunlessyoutry,andyounevergiveup.

    Mylastpieceofadviceisdon'tgiveup.

    Itmaytakeyearstobeasuccessfulauthor.

    Youcannotquityourwaytosuccess..

  • Good luck on your self-publishing journey!

  • D E S I G N E D i n

    Create your own presentation at Canva.com