How to select a perfect sms provider for your business
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A PERFECT HOW TO SELECT FOR YOUR BUSINESS SMS PROVIDER
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Transcript of How to select a perfect sms provider for your business
A PERFECTHOW TO SELECT
FOR YOUR BUSINESS
SMS PROVIDER
You, as a strategic business organization, must stop and take a step back to identify exactly what you expect from an SMS Provider
Doing a simple SMS provider web search through Google instantly
provides more than 11.7 million results for you to choose from.
There are thousands of SMS providers for you to use at your disposal
overwhelming
With the reality that your SMS provider options could be
#1 Mistake organizations make when selecting an SMS
provider for their SMS initiative is…..
Choosing an SMS provider based on price
?
….what???
….what???
?
?
#2 Mistake organizations make when selecting an SMS
provider for their SMS initiative is…..
NOT knowing about SMS rules and the types of providers behind them
SELECT SMS P R O V I D E R B A S E D O N Y O U R B U S I N E S S REQUIREMENTH
OW
TO
Identify type of SMS alerts you will be sending
Critical
Emergency
Marketing first
Know your SMS alert type!!
Text Message CategoryCritical Time Sensitive Life threatening
911 Dispatch
Healthcare M2M
Weather threat
Fire threat
Flood threat
Gunman threat
Public announcements
Non Critical Time Sensitive Job dispatch
M2M
IT Failures
Power outage
Schedule change
Banking transactions
Appointment reminders
Venue change
Real time voting
Payment due
Delivery status
Order status
B2E information
Technical dispatch
Non Critical Non Time Sensitive Promotions
Coupon
Specials
Contest
Surveys
Recruiting
Informative
Loyalty program
Advertisement
Learn the rules
associated with the type of SMS you will be
sending
secondCTIA
MMA CAN-SPAM
Opt In/Out
Identify YOUR organization’s
business requirement
thirdlegal
InfoSec
IT PMO
Customer Service
You need to follow your organization’s
policy!!
ACCESS
Web App - Self Service
Mobile App
API
24/7 Live Operator
Software
Plug and Go Addin
SPEED
Sprinting (500+/Second)
Running (250/Second)
Jogging (60/Second)
Walking (1/Second)
RELIABILITY
Platform Redundancy
Gateway Redundancy
Active-Active Sync
US Based Data Center
SECURITY
Bi-annual 3rd Party Penetration Test
Information Security Certification
VPN
2-Factor Authentication
Active Directory Login
Advanced Password Setting
SUBSCRIBER MANAGEMENT
Opt In Management
Opt Out Management
Number Validation
Enduser Consent Assistance
CUSTOMER SUPPORT
24/7/365 Live Support
Campaign Provisioning
Campaign Audit Management
Subscriber Support
GATEWAY CAPABILITY
SMPP
SNPP
SMTP
XML
Branded Shortcode (Dedicated)
Share Shortcode
Longcode
ADDITIONAL CAPABILITY
Scheduling
Geofencing
2-way Catch-all Inbox
Outage/Maintenance Alerts
Multi Channel
Account: User Management
Global Reachlist
Custom Platform Integration
legal
InfoSec IT
PMO
Customer Service
Select an SMS Provider category that
meets your business
requirement
fourthAggregator
Wireless Operator
A2P Value Add
A2P Do It All
SMS Provider CategoryWIRELESS CARRIER
BUSINESS SMS AGGREGATOR APPLICATION PROVIDER (VALUE ADD)
APPLICATION PROVIDER (DO IT ALL)
TYPICAL BUSINESS REQUIREMENT
Single carrier mobile destinations Wireless operator agnostic Wireless operator agnostic Wireless operator agnostic
1-way communication 1 and 2-way communication 1 and 2-way communication 1 and 2-way communication
Low volume Willing to design and build 2-way SMS engine Critical/Time sensitive alerts Non critical/Non time sensitive
alerts
Do It Yourself (DYI) subscriber management In-house consent management Low to High volume throughput Low to medium volume
throughput
No IT resources Dedicated IT resource Custom integration Plug and go campaigns
Domestic mobile destinations only Dedicated project manager Technical support required Cookie cutter SMS campaigns
Low volume/throughput requirement Setup and manage own shortcode Share and dedicated shortcode
usageBulk size: 100 Destinations
per second
Non critical/Time sensitive alerts Global mobile destinations Custom SMS campaigns
Bulk size: Less than 60 destinations per minute
High volume/throughput requirement
Scalable (ability to increase throughput and volume)
Scalable (ability to increase throughput and volume)
Bulk size: 1,000 Destinations per second
In-houe data hosting Mobile Marketing industry consulting
Minimum processing latency SMS campaign flow design/built assistance
Full control of mobile subscriber data
Full control of prioritizing alerts
Bulk size: scalable with higher monthly fee
Interview 3-4 SMS Providers using your business requirement checklist
fifth
download it here
Test, demo, trial….
sixth Almost all SMS providers offer a free demo, use it!!
Speed and throughput is impossible to test with a trial account, ask for an
SLA or 30-day refund
Request a formal quote
and compare
lastly
it’s very important to compare SMS
providers who are in it for the long
haul!!
Brand new 2015 BMW 740i fully loaded
$1,000
For Sale
If it’s too good to be true, it probably is!
Know your business requirement
recap
Choose an SMS partner based on your business requirement
AND
FREE resources
SMS Provider Vendor Checklist
SMS Industry Player Infographic
SMS Provider Requirement by SMS Type
SMS Provider Type Comparison Chart
MMA Best Practice Guide
Download
GET MORE TIPSF R O M V I C T O R I A & N A T H A N
http://www.2sms.com
1-877-276-7266
–Victoria Roberts
2sms is an enterprise SMS application provider. We help great companies navigate the SMS industry and integrate SMS into their existing communication system to engage people and then turn that engagement into revenue.
