How to Save Time Marketing

Your Awards Program

When you’re

planning your awards

program & marketing

strategy do you ever

feel like the rabbit

from Alice in

Wonderland?

Running late…

I’m late!

Things overdue…

I’m late!I’m late!

No time to stop

and relax?

For a very

important date!

I’m late!I’m late!

Getting all the important tasks ready in time can be

exhausting & seem downright impossible.

But there’s great news!

There are some things you can do to

help your marketing along that are both

effective & time-saving!

5 Time-Saving Ideas to Use When Working on

Your Awards Marketing Campaign

1. Social Sharing

What is Social Sharing?Social Sharing is an amazing tool. With just the push of

a button entrants can share on social media that

they’ve applied to your awards program.

How Can it Save You Time?Not only does it give entrants the opportunity to share

their excitement, it also provides you with free

advertising!

Social Sharing shows that people are engaging with

your program and are excited enough to want to

spread the news.

2. Public Vote

What is Public Vote?Public Vote is a round of judging where entrants can

share their submission with others in their network and

ask them to vote for them.

How Can it Save You Time?Public Vote increases the awareness and exposure of

your awards program. People who may never have

heard of it may vote and then go to your website to

learn more about your awards.

By increasing awareness of your program you can

engage more people and therefore build interest and

increase submissions in the future.

3. Sponsorship Emails

What are Sponsorship Emails?Email is a great way to market your awards. But not all

email marketing needs to take up a lot of time. One

alternative is a sponsorship email.

Sponsorship emails are sent out by another

organization that include information about your

awards program.

How Can They Save You Time?All you have to do is craft a quick and simple call to

action about your awards for whoever is sending your

email and boom! You’re done.

Sponsorship emails are a great way to get the word

out about your awards to a large audience from a

trusted source.

4. Content Calendar

What is a Content Calendar?A content calendar is a strategic plan of all the

content (ranging from social media messages, to

emails, to whitepapers or webinars) that will be

created and shared concerning your awards.

How Can It Save You Time?Content calendars help you organize your marketing

efforts and give you an opportunity to really analyze

your plan.

By using a content calendar, your marketing will stay

more focused and organized throughout the awards

season, as well as ensure you won’t be scrambling to

share something at the last minute.

5. Templates

What are Templates?Templates are a pre-made base for content, images,

etc. with set elements like colors and guides.

They provide a base look for whatever you are sharing

so that all marketing efforts are properly branded and

related to each other.

How Can They Save You Time?Templates are a huge time saver because they keep

you from having to start from scratch every time you

go to create something. Having the base elements

already in place can significantly cut down on time

spent.

We recommend creating 2 – 3 templates to keep the

design and formatting fresh and interesting.

So what are you going

to do with all your

extra time?

Want to learn more

about marketing your

awards program?

Want to learn more

about marketing your

awards program?

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