Brigitta Manthey. successful RUN, LOLA RUN by Tom Tykwer (1998)
How to Run a Successful Integrated Marketing Program
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Transcript of How to Run a Successful Integrated Marketing Program
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Building an IMC Plan: How to Make the Right Choices
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How to get started
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Then NowPrintDirect mailCollateralTradeshows
PrintDirect mailCollateralTradeshowsOrganic searchPaid searchCRMCPLEmail marketingBlogsSocialE-newslettersWebinarsVirtual tradeshowsEtc.Etc.Etc…
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So how do you decide
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You don’t.“They” decide.
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Who’s “they”?
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• How does your audience prefer to consume information?
• What kind of information do they value?
• What are your objectives? (branding, lead-gen, etc.)?
You need to know and understand your audience:
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IMCMedia Partners
Primary Research
Sales and Product
Marketing
Historical Data
“A” “B” Testing
Web Analytics
Social Media
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A
B
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Marketing Communications
SalesProduct
Marketing
Industry Marketing
Distribution
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