How to Run a Great Brainstorming Session

How To Run a GREAT

Brainstorming Session

September 10, 2015

High Stakes Meeting Facilitation ! Team & Facilitator Training ! Conversational Keynotes, Breakouts and Panels Specializing in

Kristin J. Arnold, MBA, CMC, CPF, CSP © 2015 All Rights Reserved

"  Tel: 480.502.2100 or 800.589.4733

! Fax: 480.502.2102 or 888.884.9132

# Email: [email protected]

President, QPC Inc. – The Extraordinary Team

11890 E Juan Tabo Road, ScoSsdale, AZ 85255

www.ExtraordinaryTeam.com

© 2012 All Rights Reserved

A spontaneous group discussion to produce ideas and ways of solving

problems


List

Quan?ty UALITY

Idea B Idea C

Idea Y Idea Z

Idea E

Idea H

Idea G

Idea F

Idea K

Idea N

Idea O

Idea L


Generate

Organize

Decide

Act

Photo: Wikipedia.com

Generate

Organize

Decide

Act

•  Tee Up –  The QuesHon to Answer –  Purpose/ObjecHve –  Background/Context –  How it fits in big picture –  DefiniHons/Terms

–  Process & Timeframe –  Aim for x number of ideas

–  QuesHons?

•  Brainstorming Ground Rules – ALL ideas are valid – No evaluaHon – Hitch-‐hiking is ok – Don’t seSle too early – Third Third

•  The obvious picks •  PreSy mundane…

The First Third

• More interesHng… •  Based on prior knowledge & experience

The Second Third

•  Forced connecHons •  Come up with something unusual, innovaHve or unexpected

The Third Third

“Think Be1er” by Tim Hurson

1.  We do not have enough customers.

2.  Our customers are not buying enough. 3.  We are not converHng enough prospects into

customers.

4.  Our adverHsing and promoHon is not aSracHng enough customers.

5.  Our sales are not large enough per customer. 6.  Our customers are not buying frequently

enough from us.

7.  We do not have enough salespeople. 8.  Our salespeople are not selling enough to our

customers.

9.  Our salespeople are not trained well enough to sell in a tough, compeHHve market.

10.  Our customers are buying too much from our customers.

11.  Our compeHtors are selling too much to our customers.

12.  Our customers perceive greater value and benefit from our compeHtor's products.

Developed with Brian Tracy

13.  Our customers are not aware of how valuable our products can be to them in comparison with our compeHtor's offerings.

14.  We are not making enough profit on each individual sale.

15.  Our costs of making each sale are too high.

16.  There is not enough focus on sales and markeHng in our organizaHon.

17.  Our products are too expensive in comparison to our compeHtor's offerings.

18.  Our products are not perceived to be as good as those offered by our compeHtors.

19.  We do not have a disHnct compeHHve advantage that allows us to stand out as superior to our compeHtors.

20.  The market has fundamentally changed and the demand for our product has declined permanently.

21.  We will have to create and offer newer and beSer products and services if we want to survive in the markets of today and tomorrow.

•  State the quesHon… •  Pause to think/prework? •  Brainstorm – Start with round-‐robin (2x) – Freewheel/popcorn – Encourage new ideas – AA – Ask All – Keep it moving

•  Be non-‐judgmental –  Thank you for your idea –  Use “we” language –  Don’t use pronouns/individual names

•  Use eye contact •  Push/encourage new ideas •  Encourage others to rephrase/add to the idea •  Paraphrase the idea if lengthy •  Write it down in their words


•  Idea A •  Idea B •  Idea C •  Idea X •  Idea Y •  Idea Z

Idea B Idea C

Idea Y Idea Z

•  Get people to move

•  Look at the worst…and turn it around

•  Eliminate all constraints

•  Add a roadblock…how to deal with it

•  Thank for ideas

•  Recap what’s been done – Ask for key themes/takeaways

•  More ideas? Email them to…

•  Send out unedited list

•  Share next steps

Generate

Organize

Decide

Act

•  EvaluaHon – PrioriHze/Rank – Organize/Group/Cluster

– Sequence/Flow – Synergize


•  Team FacilitaHon & PresentaHon Skills Training •  High Stakes MeeHng FacilitaHon®

•  MainStage ConversaHons™ & Panel ModeraHon

•  Team ConsulHng & Coaching



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© 2011 All Rights Reserved High Stakes Meeting Facilitation ! Team & Facilitator Training ! Conversational Keynotes, Breakouts and Panels Specializing in

Kristin J. Arnold, MBA, CMC, CPF, CSP © 2012 All Rights Reserved

"  Tel: 480.502.2100 or 800.589.4733

! Fax: 480.502.2102 or 888.884.9132

# Email: [email protected]

President, QPC Inc. – The Extraordinary Team

11890 E Juan Tabo Road, ScoSsdale, AZ 85255


How to Run a Great Brainstorming Session

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