How to Rock a Professional Social Presence, with Authenticity at the HeartThe Wedge Asia, Wednesday 14 October 2015Andrea Edwards, Head of Content Marketing & TrainingNovus Asia

@AndreaTEdwards

/CommunicatingAsiaPacific

/AndreaEdwardsAsia

www.AndreaTEdwards.com

Important stats15% of people trustrecommendations from brands

84% trust recommendations from people they know

Reference: wersm

SupportersCreators Lurkers

The 1/9/90 % rule applies

Be in the top 10%

What is personal branding?

It’s you. It’s what you stand for.It’s what you believe in. It’s how you think. It’s how you act. It is you packaged up and presented

to the world online

Define your voiceWhat do you want to be

known for?

Link your brain & your heartBring your whole person to work

Define your why for being on social media.

This is the reason you’ll keep coming back

Find great content aligned to your voice

Createyourowncontent

Blog

Video-log

DrawDesign

Create

Photograph

Giving economy

Social is about sharing your knowledge / passion with the worldIt’s about what you give NOT what you getBe positive / constructive criticismBe wary of overdoing itParticipate, support, celebrate othersBe completely authenticEarn people’s respect & trustBe patient – it takes timeBeware the advice you get

You are a….

Nurture, it, protect it, value it and make sure it stands for something remarkable. Understand

its value to your business – which goes both ways

See you on social media

Communicating Asia Pacific

andreatedwards.com

AndreaEdwardsAsia

@AndreaTEdwards

WeAreNovusAsia

Novus Asia

Novus Asia

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