How to Recognise the Needs of Your Consumer - Kristoffer Ewald, NetBooster
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Transcript of How to Recognise the Needs of Your Consumer - Kristoffer Ewald, NetBooster
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We areand we would like to be
Your Digital Performance Architects
Hi
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Europe’s Largest Independent Performance Agency
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Kristoffer EwaldHead of DNA by NetBooster
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My answer is a question…
Are YOU loyal to your consumer?
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Customer Journey
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Complex?
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15+ sites, apps and
news sources
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ConsumersProspects
Awareness Consideration Preference Action Loyalty
Marketing Used to be Simple
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But Digital Changed the Rules
Prospects
Peer
reviews
Social
approval
Brand
content
Competitor
analysis Consumers
Contrubitors
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The Challenges Ahead
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Paid Media CRMeCommerce
Opportunity
OwnedEarned
Intelligent involvement builds loyalty
In-Store
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Engagement driven through data…
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…is only possible with consistent data
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A
Consumer
centric
approach
Time for newmetrics/KPIs:
- Velocity- Opportunity- Loyalty
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Power Loyalty with GroundControl
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Back to tomorrow…
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0 5Halte à la
poussière
Rowenta.fr
Un aspirateur
ultra compact,
économique et
votre meilleur allié
pour une maison
saine.
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We power your brand
to be loyal
with consumers.
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Get in touch:
@kewald
www.killthesilos.com
#BrandAmnesia