How to Realize the Value

of HFMA

PRESENTATION

Overview

Strategic direction

Chapters

Education

Certification

Resources

HFMA’s Thought Leadership

HFMA’s MAP

Leadership

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STRATEGIC DIRECTION

HFMA Vision and Purpose

To be the indispensable resource for healthcare finance.

To define, realize, and advance the financial management of health care by helping members and others improve the business performance of organizations operating in or serving the healthcare field.

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HFMA VISION

HFMA PURPOSE

STRATEGIC DIRECTION

Chair’s Theme

• Each person’s acts of leadership can make a difference

• We are all accountable for the fulfillment of our organizations’ missions

• Finance professionals should lead the way to a better future in health care

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CHAPTERS

Participate

• Take your place in one of 68 chapters upon joining HFMA

• Pursue leadership opportunities

• Take advantage of local education and networking opportunities

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Through Local Information NetworKs, chapters provide input to HFMA’s Health Reform Advisory Committee•Local perspective on impact of ACA•Ramifications and response strategies•Input and comment on HFMA positions•Comment on potential HFMA services

CHAPTERS

Find Your Voice

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EDUCATION

Learn

• Certification

• ANI: HFMA National Institute

– June 24-27, Las Vegas

• Seminars

• Webinars

• eLearning

• MAP Event

– October 28-30, San Diego

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EDUCATION

Meet Today’s Challenges

“I turn to HFMA to keep up with the rapid change in the profession. HFMA delivers the essential information that healthcare financial management professionals require to stay on top of the game and ahead of the curve.”William R. Waters, FHFMA, CPA, Vice President, Financial Services, Franciscan Services Corporation

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CERTIFICATION

Advance Your Career

• Enhance your professional credibility with HFMA Certification Programs

– Certified Healthcare Finance Professional (CHFP)

– Fellow of the Healthcare Financial Management Association (FHFMA)

– Certified Revenue Cycle Representative (CRCR)

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RESOURCES

Stay Up to Date

• hfma.org

• Daily and weekly online news

• Social media

– Facebook

– LinkedIn

– Twitter

• HFMA Forums

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RESOURCES

Explore

• Reports

• Fact sheets

• Articles

• Analyses

• Roundtables

• hfm Buyer’s Resource Guide

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ONLINE KNOWLEDGE CENTER TOPICS

•Accounting and financial reporting

•Finance and business strategy

•Legal and regulatory compliance

•Operations management

•Payment, reimbursement,

and managed care

•Revenue cycle

•Technology

RESOURCES

Read

• hfm magazine

– The #1 publication for healthcare CFOs

• Leadership publication

– Reaches all levels of the C-suite

• Newsletters

– Revenue Cycle Strategist

– Healthcare Cost Containment

– Strategic Financial Planning

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RESOURCES

Break Through

• Retool for value

• Improve coordination and efficiency

• Accomplish more with less

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HFMA’S THOUGHT LEADERSHIP

Build Value

Value Project Objectives

• Define value in health care

• Identify trends related to value

• Identify ways to enhance value

• Describe new care delivery models that create value

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VALUE PROJECT PHASE 2

Provider Sponsors

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HFMA’S MAP

Achieve Excellence

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LEADERSHIP

Be Recognized

• Get recognized for revenue cycle excellence with our MAP Award for High Performance

• New this year: Earn recognition for significant advances through the MAP Award for Performance Improvement

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LEADERSHIP

Fulfill Your Potential

“My involvement with HFMA provided me with the skills and confidence to move from CFO to CEO, helped me develop strategic planning skills, professional-relationships-building skills, creative thinking, and public speaking. My leadership within HFMA also helped give my new board the confidence to take that risk on an unproven CEO. HFMA builds leaders.”Phyllis A. CowlingPresident and CEO, United Regional Health Care SystemFormer HFMA Chair

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HFMA’S FUTURE FINANCIAL LEADER

AWARD

Presented at ANI 2012

CLOSING THOUGHTS

Encourage

• Current members are our strongest recruitment link to new members

• Through our Member-Get-a-Member program, sponsors are eligible for incentives ranging from HFMA apparel items and prepaid gift cards to cash prizes and charitable donations

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CLOSING THOUGHTS

Enjoy

“Through HFMA, I worked with some of the brightest, most talented people I’ve ever met…If you’re actively involved, you already know that the more you give, the more you receive back.”Debi Kuchka-Craig, FHFMACorporate Vice President, Managed CareMedStar HealthFormer Chair, HFMA

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CLOSING THOUGHTS

Reshape the Future

“We can’t provide the care and compassion for patients... but we can help provide the means, we can fight for adequate funding, we can try to correct a massively flawed payment system.... That’s why membership in HFMA is so important. It makes my job so much easier and rewarding, and I know it does yours as well.”Fred Lucky, FHFMASenior Vice PresidentKansas Hospital Association

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