HOW TO READ YOUR REPORTS

LOG INTO YOUR ACCOUNT

Fill in your login details and click the LOGIN button

DASHBOARD ONCE LOGGED INHover over Reporting to get an overview of the Reports available to you

LIST OF REPORTS IN THE DROPDOWN

Cost per Acquisition (CPA) Reports

Detailed Reports

Summary Reports

Revenue Share Reports

Detailed Reports

Summary Reports

Earnings Reports

Account Summary

Summary Earnings

Payment History

Locked player report

High Roller & more

Traffic Analysis

Conversion Funnel

Traffic Trends

Detailed Traffic Report

CPA AND REV SHARE REPORTS

CPA and Revenue Share Reports include both Detailed and Summary Reports

Detailed Reports• Allow you to see

additional information such as: • PlayerID• Registration date

of a player• The first purchase

date for a player. Summary Reports

• Give you a higher level overview of your data

CAPABILITIES OF CPA & REV SHARE REPORTS

DETAILED & SUMMARY REPORTS

You can filter on both reports by the following 6 categories:

1. Not Grouped• No predetermined filters have been

added to the data• You can drag and drop any of the

columns to filter the data as you wish.• You can have multiple filters.• This allows you to filter by what you

determine to be important data to you.2. Country

• Data is filtered by country, which is useful to analyze which countries are bringing you the most traffic or revenue.

3. Brand• Data is filtered by brand, which is useful

if you want to analyze which brands are more successful.

4. Referring URL• Data is filtered by URL, which can help you

identify which of your pages are more successful, compared to others.

5. Traffic Source• Data is filtered by Traffic Source, which can

help you identify which specific media items on your sites are bringing you traffic/revenue.

6. Banner tag• Data is filtered by Banner Tag, allows you to

analyze what tags are bringing you traffic.

DETAILED & SUMMARY REPORTS FILTERS

Filter by month and year

Refresh the report with newly selected metrics

Drag and drop headings to customize your own report. • For example if

you want to see your data based on Locked, Country, and Brand, you drag the headings to the top bar:

When clicking here it will open the below window, where you can drag headings for data you do not wish to have displayed in your report.

You can export all reports in 3 different formats, PDF, Excel and CSV, select the format you want and click the Export button.

You can reset all entered filters by clicking here.

DETAILED & SUMMARY REPORTS FILTERS

On all the filter buttons you will see two Icons

1. The Sorting icon

This will order your data from ascending to descending, or vice versa

Or in the case of countries, alphabetically.

You will be able to see which direction dependent on the way the Sorting Icon Arrow is pointing

2. The Key icon

Gives you a drop down where you are able to select a specific field within the list.

In the below example you can select a specific brand.

COST PER ACQUISITION (CPA) CAPABILITIES

COST PER ACQUISITION (CPA) REPORTS

You will receive a once-off payment for every new qualified player you direct to any of our Sites. This once-off payment only will be payable and a CPA account activated once an insertion order is signed off by both the affiliate/publisher and an authorized signatory for the Program.

A CPA Payment will be owed and payable to you only if and when:

a qualifying Player completes first registration on one of the Online Gambling Operator sites (“Sites”); and/or

a qualifying Player has submitted all documents, including but not necessarily limited to, identification documents, in full compliance with the requirements of any applicable territorial regulatory body; and

a qualifying Player meets the minimum wagering activity requirements, as previously agreed upon in the signed insertion order.

Please take note of the following with regards to the CPA Payment Plan:

We do not pay for incentivized traffic in any form and we do not pay for schemes where a Player is given part of the CPA as an incentive or any roulette playing schemes or casino systems where players are advised on how to play to beat the casino.

We hold the right to refuse to pay for any Player and/or traffic that we deem to be abusive as per the terms and conditions of this agreement.

CPA DETAILED REPORTSNOT GROUPED

REVENUE SHARE CAPABILITIES

REVENUE SHARE REPORTS

Earn a percentage of the revenue generated through your site by signing up at Fortune Affiliates: Advertise our Casino Brands on your site, using your uniquely tagged banners, mailers, reviews and text links. These are

available on the Fortune Affiliates site or they can be sent to you by your account manager.

When a player clicks on one of these and registers, wagers and purchases at the casino, your unique tag will be assigned to this player and you will share in the revenue generated by that player’s account.

The revenue share you will receive at month end is based on the following table:

Months 1-3: this commission % will be calculated on *New Actives acquired within the full calendar month after date of registration.

Month 4 onwards: this commission % will be calculated on the number of *New Actives acquired within the calendar months after month 3. Tiers are calculated on a monthly basis and do not carry over from month to month.

*New Actives: players that register, purchase and wager within the same calendar month.

REV SHARE DETAILED REPORTS NOT GROUPED

CAPABILITIES OF EARNINGS REPORTS

EARNINGS REPORTS Account Summary gives you an Account Statement, with specifics like:- What were the chargebacks?- Were there any rejections?

Summary Earnings gives you a summary of earnings by month- Filter by date range but without the specific details

Payment History gives you a historical overview of all payments made into your account.

High Roller Report will indicate all the details for any High Roller you have existing on your account.- High Rollers will automatically reappear in your Reports when they no longer qualify as a High Roller.

Historical Reports will include all reports from the previous Fortune Affiliate System.

Player Tax Report Will show you all of the tax deductions that were applied in a specific month. Currently only players from Germany and Ireland will have applied tax.

Player Chargeback Report shows all of the chargeback detail for a specific player. The info contained includes:- How much was the total chargeback- How much is the total applied amount- What month and year the chargeback took place.

Locked Player Report will show you all of the players who have had their accounts locked.

EARNINGS REPORTS

Account Summary Gives you an Account Statement or rather a summary of earnings by month Presents you with specifics like: Opening Balance, Payments, Rejections, Earnings, Adjustments and

the payable amount

EARNINGS REPORTS

Summary Earnings Gives you summary of earnings by Earnings model per month Presents you with specifics like: Earnings Model, Product Type, Opening Balance, Payments, Rejections,

Earnings, Adjustments and the payable amount.

EARNINGS REPORTS

Payment History Gives you a historical overview of all payments made into your account.

EARNINGS REPORTS

High Roller Report This report will indicate all the details for any High Roller you have existing

on your account. High Rollers will automatically reappear in your Reports when they no

longer qualify as a High Roller.

EARNINGS REPORTS

Locked Player Report This report will show you all of the players who have had their

accounts locked.

EARNINGS REPORTS

Player Chargeback Report This report shows all of the chargeback detail for a specific player. The info

contained includes: How much was the total chargeback How much is the total applied amount What month and year the chargeback took place.

EARNINGS REPORTS

Player Tax Report This report will show you all of the tax deductions that were applied in a

specific month. Currently only players from Germany and Ireland will have applied tax.

EARNINGS REPORTS

Historical reports available to you Will include all Reports from the previous Fortune Affiliates System.

Will show you the payment history from the old affiliate system

You can filter by year and date.

DETAILED TRAFFIC REPORT

• Detailed Traffic Report is a report that gives you traffic trend details such as Date, tag, product type, country, brand, language, referring domain, browser, device and so forth.

QUESTIONS?

Contact your Account Manager or email Support at

support@fortuneaffiliates.com