How To Reach Your Customers Through Social Media
-
Upload
zach-thomas -
Category
Social Media
-
view
261 -
download
0
Transcript of How To Reach Your Customers Through Social Media
![Page 1: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/1.jpg)
How to Reach Your Customers Through Social
Media
![Page 2: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/2.jpg)
Welcome!• Zach Thomas• Program Coordinator at SCORR Marketing• Social Media Consultant:• Complete Weddings + Events• Kearney Combat Sports Fitness• Nick’s on the Bricks (KNOB)
• Previously: Yamaha Corporation of America• #YamahaGOTW• #YamahaPASIC
![Page 3: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/3.jpg)
Agenda• Personal Philosophy• Blogs• Facebook• Twitter• Instagram
•Tracking / Tools• Other Platforms To Watch• Takeaways•Contact
![Page 4: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/4.jpg)
Website
FacebookInstagram
Blog Twitter
![Page 5: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/5.jpg)
My Personal SMM Philosophy/Rules• Your account’s primary purpose is not for sales.• They are to nurture and find leads!
• Your business accounts are not your personal accounts.• You do not (should not) need to be on every single platform.• Don’t focus on Page likes, focus on content engagement.
![Page 6: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/6.jpg)
Blogs
![Page 7: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/7.jpg)
Blogs: Why have an updated blog?
◦ Having a current blog establishes:◦ Thought leadership in your industry◦ On average 97% more clicks to your website1
◦ On average 67% more leads compared to non-blogging sites2
What do I write about?◦ Answer common questions in your industry◦ Length:
◦ Don’t worry about it, worry about conveying your message effectively.
Where do I blog?◦ Basic – Tumblr.com / LinkedIn.com◦ Intermediate – Squarespace.com / Posthaven.com◦ Advanced – Ghost.org / Wordpress.com
![Page 8: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/8.jpg)
![Page 9: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/9.jpg)
Facebook is your home base:If you don’t have a website
• Blog posts
• Contact info
• Reviews
• Direct Messages
• Groups
• Paid Ads
• Establishing a customer persona
![Page 10: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/10.jpg)
Benefits of Paid Advertising • 95.8% - Facebook provides the most
Return on Investment (ROI)• 1.39 Billion active users per month• Can be as little as $5 a day• Most used CTA?• Shop Now
![Page 11: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/11.jpg)
Benefits of Paid Advertising • 95.8% - Facebook provides the most
Return on Investment (ROI)• 1.39 Billion active users per month• Can be as little as $5 a day• Most used CTA?• Shop Now
![Page 12: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/12.jpg)
Getting to know your customer• Use Facebook’s extensive targeting options to obtain an interested audience for your ads.• The Question…• “Pages liked by people who like _______”• “Groups”• “Music”
![Page 13: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/13.jpg)
![Page 14: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/14.jpg)
![Page 15: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/15.jpg)
![Page 16: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/16.jpg)
![Page 17: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/17.jpg)
The Best Way to Know Your Customer• Twitter Advanced Search (AKA The Holy Grail) • Search keywords to find potential leads• Follow influencers• Location Based!• Engage in conversations
![Page 18: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/18.jpg)
https://twitter.com/search-advanced
![Page 19: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/19.jpg)
Hashtags #• NO MORE IRRELAVENT HASHTAGS!!!
• #s are used to categorize content to a larger audience.
• Use hashtags to place your content where it logically fits
![Page 20: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/20.jpg)
Hashtag Research Start building a list of common – uncommon #s in your industry Ask yourself:
◦ What hashtags are influencers in my industry using?◦ What hashtags are trending? Can I make this fit my brand?◦ Do I need a branded hashtag?
![Page 21: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/21.jpg)
![Page 22: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/22.jpg)
Hyper Stylized, Hashtag Heavy, and Content Driven
Crisp, artist imagery that represents your brand’s identity◦ Glamour shots
◦ Scenery◦ Lighting ◦ Audio (for video, currently 60 sec.)
Up to 30 Hashtags, no character limit◦ Use this available space to place your content in as many categories as deemed appropriate. ◦ Use influencers from both Twitter and Instagram to develop this list
Recently updated algorithm ◦ Boosts content from creators most engaged with by user◦ Same as Facebook
![Page 23: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/23.jpg)
![Page 24: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/24.jpg)
Tracking and Tools
![Page 25: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/25.jpg)
What Worked? Track – Likes, Comments, Shares, Retweets, Clicks, EVERYTHING
1. Place every post in an Excel spread sheet.2. After 24 - 48 hours, record where the post sits.3. Add up all sharing metrics / Total number of Followers = Engagement
Rate◦ Average engagement rate of .08%
4. Find out what posts have the highest engagement rate and keep on that editorial path.
![Page 26: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/26.jpg)
ToolsBit.ly - a URL shortener that tracks each time that link is clicked.
Use for all Blog posts, On Facebook/Twitter/Instagram Profile
Hashtag Researching ToolsHashtagify.me Lists popularity and other hashtags
associated with the supplied hashtag.RiteTag Lists popularity of Hashtag and possible
viewers.Keyhole Tracks usage of Hashtags in real time
TagsForLikes – Mobile App Supplies popular Hashtags for specific categories.
![Page 27: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/27.jpg)
Social Media Monitoring ToolsHootsuite Schedule posts in advance, create
streams for #s, lists, accounts. – For almost all platforms
Tweetdeck Schedule posts in advance, create streams for #s, lists, accounts. – For Twitter
Photo Editing
SnapSeed Full photo editing - Filters, color correction, formatting
Hyperlapse Speeds up video – great for “set up” videos
Repost Repost other users Instagram photos to use on your own page.
Boomerang Make quick GIFs for Instagram
InShot Instagram Photo Formatting
Instagrid Used to make large scale grid pictures.
![Page 28: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/28.jpg)
Other Platforms
![Page 29: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/29.jpg)
Snapchat• “Hottest” platform for Business engagement• Sposored GeoFilters• Low Production Cost• Recent Age-Up of user base• Highest open rate of 90%• 2nd in 2015 was email at 29% 3
![Page 30: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/30.jpg)
Musical.ly• Lip Syncing App
• Most popular influencers have 7+ Million followers
• Music Stars are using for user generated contests
![Page 31: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/31.jpg)
Peach / After School / Anchor Peach – Messaging App that integrates:
◦ Seamless Web Browsing◦ GIFS◦ Drawings◦ Pictures
After School◦ Individualized chat rooms for Middle/High Schools
Anchor◦ Branded as Audio led Twitter
![Page 32: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/32.jpg)
Takeaways Blog
◦ Use to drive traffic to your Website/Facebook◦ Write about topics that interest you and your potential customers
Facebook◦ Optimize to be your home base◦ Paid Advertising has a massive ROI
Twitter◦ Use to find out more information about:
◦ Leads◦ Influencers◦ Hashtags
![Page 33: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/33.jpg)
Takeaways Instagram
◦ No character limit◦ Use those hashtags!
Tracking/Tools◦ Use Bit.ly codes to track clicks◦ Place everything in an Excel document◦ Start using a social media monitoring tool
◦ Hootsuite / TweetDeck
![Page 34: How To Reach Your Customers Through Social Media](https://reader036.fdocuments.net/reader036/viewer/2022062400/588add231a28abab6c8b4b6d/html5/thumbnails/34.jpg)
Let’s Continue the Conversation!
www.Linkedin.com/in/zachjthomas
www.zachjthomas.com