How to Reach Over 50 Million More Prospects with PPC [Webinar]
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Transcript of How to Reach Over 50 Million More Prospects with PPC [Webinar]
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CONFIDENTIAL – DO NOT DISTRIBUTE 1
How to Reach Over 50 Million MORE Prospects with PPC
Larry Kim, Founder & CTO, WordStream, Inc.
Stacey Helman, Senior Bing Evangelist, Microsoft
May 15, 2013
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Today’s Agenda
2
• Yahoo!Bing Network
• What Makes Bing Different
• Efficiently Manage your Bing and AdWords Accounts
• Special offer from WordStream and Bing
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Speaker Introductions
3
• Larry Kim
– Founder, CTO, WordStream, Inc.
– Been doing PPC & SEO for 10 Years!
– 5 Years ago, started WordStream!
– We’re the Provider of the AdWords Grader and the 20 Minute PPC Work Week
• Stacey Helman
– Senior Bing Evangelist at Microsoft
– Responsible for raising awareness and generating excitement for the Bing platform.
– Speaker at SES, SMX and the Search Insider Summit
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The Yahoo! and Microsoft Search Alliance is a major
initiative between our companies that creates a
competitive choice in search advertising for
advertisers and consumers.
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Create a powerful new choice in Search
Give you more volume with less effort
Faster innovation through scale
Provide a better search experience for consumers
Improve your ROI
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OUR
EXCLUSIVE AUDIENCE IS ENGAGED IN THE CATEGORIES YOU CARE MOST ABOUT
Exclusive Yahoo! Bing Network Audience
Shared Yahoo! Bing Network - Google Audience
76%
73%
82%
70%
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Auto Buyers Spend
47% more
than average searcher2
Car Renters over
indexed
200% more than a Google
searcher2
29% more likely to have applied
for an initial home
mortgage online in
the last 6 months
22% more likely to purchase a
new resident in the
next 6 months
When compared to Google, the Yahoo! Bing Network audience is
10% more likely to have a cellular device with a US operator
400% more likely to make a hotel reservation than a Google Searcher2
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So what makes Bing different?
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1 Billion
Use Office
700 Million
registered
users
30 Million
subscribers
60 Million
console sales
5.6 Billion
searches a
month
60 Million
copies sold
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NEW OLD
Facebook Graph
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Bidding capability
Reporting
Potential for
expanded
presence via
multiple
listings
Advanced targeting capabilities
Increased clicks and conversion rates
Categorizati
on options
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Local extension +
Call extension +
Merchant rating +
Sitelink extension
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Enabling customers to
reach you faster
•
•
•
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2011: 6 countries
2012: 21 countries
2013: 52 countries
Global Readiness Making it easier to reach global audiences through
platform transitions and investments
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INSERT BRADS SLIDES HERE
• INSERT BRAD’S SLIDES HERE
CONFIDENTIAL – DO NOT DISTRIBUTE 25
Increasing your reach,
Without doubling your
work.
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How Many SMB’s Manage Bing Ads…
CONFIDENTIAL – DO NOT DISTRIBUTE 26
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WordStream = Bing + Yahoo + Google!
Manage Bing and
AdWords campaigns in a
single interface
Use WordStream’s 20-
Minute PPC Work Week
to manage your Bing Ads
account
Cross-Platform Analytics
- Compare your
performance across Bing +
Google!
Let our software do all the work!
CONFIDENTIAL – DO NOT DISTRIBUTE 27
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Impactful Guided
PPC Workflow
Finds “Low
Hanging Fruit” in
your PPC
accounts
Works with Both
Bing Ads and
AdWords!
CONFIDENTIAL – DO NOT DISTRIBUTE 28
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Supports 5 Key
PPC Optimization
Tasks
Shows the Impact
on your
campaigns
Takes Just 20
Minutes Per Week!
CONFIDENTIAL – DO NOT DISTRIBUTE 29
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Example: Apply AdWords Changes from the 20
Min Work Week to Bing with 1 Click
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Apply AdWords Changes from the 20MWW to
Bing with 1 Click
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Keyword Expansion Example
CONFIDENTIAL – DO NOT DISTRIBUTE 32
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Manage Bing & Google Ads in Same Easy Interface
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Easily Navigate your Bing Search Query Report
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Quickly Add Keywords from AdWords Search Query
Report to Bing
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View Your Performance Alongside AdWords
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Reasons To Try Bing Ads Today
CONFIDENTIAL – DO NOT DISTRIBUTE 37
Drive More Leads and Sales!
Easy to Convert Existing Campaigns
Very Easy to Manage to Cross Platform
Extend Reach of Your Campaigns
Diversify Your Lead Sources
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Your Questions
38
Thank you for attending!
Don’t forget to sign up for a Free Trial of WordStream:
http://www.wordstream.com/ppc-free-trial
Or contact us directly: Larry Kim
http://twitter.com/larrykim