How To Promote Your Business on LinkedIn
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How To Promote Your Business on LinkedIn?
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Learn How To Promote Your Business on LinkedIn.
Transcript of How To Promote Your Business on LinkedIn
How To Promote Your Business on LinkedIn?
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It would have the 5th largest population in the world
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With a population equal to France, UK, Italy combined
www.webaholic.co.inSource: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011.
www.webaholic.co.inSource: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011.
www.webaholic.co.inSource: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011.
www.webaholic.co.inSource: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011.
www.webaholic.co.inSource: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011.
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59% of members are managers or senior-level executives
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How Companies are Using LinkedIn?
LinkedIn Company Pages
LinkedIn Groups
LinkedIn Ads
LinkedIn Polls
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Display Up To 3 Products/Services in The Header Images
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Get as Many as You Can
Ask for it. Rewrite and customize the default recommendation request message.
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LinkedIn is the most popular social network among
recruiters, with 93% using it
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75 of the Fortune 100 companies use LinkedIn in their corporate hiring process
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Make it Easy to Find & Follow You
Add a Follow button to your website and digital presences.
Include a link to your Company Page on company collateral and presences.
Consider paid options through LinkedIn to find and acquire new followers and drive Page traffic.
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Maximize Your LinkedIn Group
Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section.
Add keywords in the title of the group to be found on Google. Add your company website or blog to the group to drive traffic to your
site. Add your blog RSS feed to the group so every new article is automatically
posted to the home page of every group member. Send a weekly message that adds value for group members and drives
traffic back to your site. Connect people in the group by making introductions to those who could
potentially do business with one another.
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LinkedIn gives you the unique ability to tailor messaging and target the exact audience segment that you need.
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Effective Ad
Headline draws attention of target customer Description is clear Strong offer
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Less Effective Ad
Headline too generic Image not relevant to product offered
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LinkedIn Polls
Pick the brains of your target audience and colleagues with LinkedIn Polls.
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Test Timing & Frequency
What Are the DAYS AND TIMES When Your Community Is Most Engaged?
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Takeaways
Personalize your Company Page Branding Expand information about Product and Services Make it easy to find and follow you Establish continuity in sharing valuable content Target the right people Inspire action to create word of mouth across networks Get smart about your audience with Insights
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