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How To Promote Your Social Sites

Michael Gray of SocialNetworkAssist.com

The S.M.A.R.T Group

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•Who is Your Target Audience?• B to B?• B to C?• Strategic Partners

Driving Traffic To your Sites

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•Links to your sites• Email signature file• Business Cards• QR Codes• Website• Blog• Newsletter

Driving Traffic To your Sites

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•Facebook invitations• Facebook friend invite• CSV Email• Newsletter Email Invite• Facebook Message &

Email invite

Driving Traffic To your Sites

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•Twitter• Finding and Following

Target Audience• Target Customers• Strategic Partners

• Tools• Tweetadder• Huitsuite• Tweetdeck

Driving Traffic To your Sites

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•Begin With an Event Page• Large events use Event sites

• Add social share tools to page• Add links to social platforms

• Small events Use Facebook Event on personal profile

Promoting Events on Facebook

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•Share the event on you Business Page and Personal Profile

• Have other team members share your event from the original wall post for increased edge rank.

• Make appropriate comments on the post• Like the post• Tag appropriate people on the post or on

the shared post.

Promoting Events on Facebook

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Create A Facebook Event on your personal site• Invite appropriate friends• Repeat the rest of the steps on b.

Promoting Events on Facebook

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Create a variety of ways to describe and promote the event and save it in a doc

Post event with link and varying descriptions

Use hash tags to target locations and groups of people.

Use auto post when appropriate.

Promoting Events on Twitter

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Pick a day or 2 next week to promote next Friday’s class• Share from the Fan Page Post• Share on Business Page• Share on Profile• Tag someone to invite them

Homework