HOW TO PROMOTE MEDICAL PRODUCTS ON SOCIAL MEDIA?Prepared by Tony Young, Creative Director NextWave Creative

Grumpy Cat thinking• People in general using social media marketing

Social Media• Over 100 different social media platforms today• Popular Social Media

• Facebook• Twitter• LinkedIn• Etc….

• Regional Social Media• Sina Weibo (China)• Vkontakte (Russia)• Odnoklassniki (Russia)• Etc…

So which one is good for marketing?

Social Media Marketing• Consider the following questions

• Who is your target?• Age, gender, sexuality, race, regional, etc.

• What kind of personality do the people usually have?• Laid-back? Serious? Mature?• The message can reflect your attitude toward the consumer.

• You have to use more formal words and tone for mature consumers. • You can use informal words and tones for younger consumers.

• When are your target group of consumer access the social media usually?• Time-management

• For example: Social media activities are very active in 8am – 12pm (New York Time) in China, but less active in the US.

• Remember: social media has activities 24 hours/ 7 days. It is better to plan and organize.

Social Media Marketing• “DO”

• Narrow the target. • Find out the social media that your potential clients/customers often use

or mostly use• Friendly and personal reach the customer.• BE CREATIVE!

• “DON’T” • Use all different social media that you have been using (Very

dangerous)• No specified plan (disorganized)• No time-management (disorganized)• Randomly put messages on social media (make your business like

spam)• Ignore the request from potential customer on social media (VERY

WRONG).

Medical Products and Social Media• General Image of medical products

• Boring• You use it when you are sick• Monochrome Colours• Consumers are more mature

So does that mean these products can be promoted on Facebook only?

NO

Medical Products and Social Media

Rule (1) for Social Media Marketing

(1) Be creative• Go back to your products list and classify them (Medical

products)• For example: Eric owns www.cpapoutlet.ca

• List of products• Accessories (lotions, pillows..etc)• Humidifiers• Machines• Masks• Etc..

• Which one can potential have more consumers? Lotions and Pillows!

Medical Products and Social Media• Target these products and create some messages attracts

consumers.• For example: Instagram - Post a picture related to lotion products

and have good descriptions• For example: Facebook – Facebook Marketing (place the ads and

control the target)• For example: StumbleUpon – Social Bookmarking• For example: Pinterest – Pin the product in specific group

• Etc….

Medical Products and Social Media• Rule (2) for Social Media Marketing

(2) Be PersonalCommon mistake for business organization on social media marketing

Ignore the messages from social media

Care the “likes” and “followers”

YOU FAIL

SOCIAL MEDIA MARKETING.

Medical Products and Social Media• So how do you reach the potential consumer / client?

• Be friendly – remember – human uses social media and not robots. They are talking to you and treating you as human. So you should treat them as human as well.

• Idea: Customer Service.

Example:

Interaction with Fans on Facebook• Ask questions

Interaction with people on LinkedIn• Join group and make connections (For wholesales)

REMEMBER: Choices of words and tones in messages

Medical Products and Social Media• Rule (3) for Social Media Marketing

(3) BE ORGANIZEDSome people randomly post messages on Social media for marketing without a plan

SPAM? NO!

Medical Products and Social Media• Without a plan, the message on Social Media can be like

spam, scam, or message created by machines. • THAT IS A BIG TURN OFF

• People don’t want to have spam on their social media• So.. Delete…Block…Ignore!

- Be Consistent.- Time organized - Plan to post the message regularly.- Not like robot created messages.

Few small tips for helping social media marketing

(1) Find someone to promote your business by using Fiverr.com (US) / Sooqini.com (UK)

• Cheap and effective• Has to be careful select the service providers.

(2) Create backlinks

Increase the ranking on search engines- Yahoo! Answers – answer people questions related to your

business- Create blog messages- Reply blog comments with your business links

(3) SEO and hashtags• People can search your products quickly

Follow all these rules.. Grumpy cat is like..

Credits• This Powerpoint is created by Tony Young, Creative

Director NextWave Creative• http://nextwave-creative.com

• Picture credit:• http://www.grumpycats.com/

• CPAC Outlet: https://www.cpapoutlet.ca/