How To Profit From The FuturePresented by Jon Mailer

@jonmailer

@ncbusiness

#ncbwebinar

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin

Vs.Vs.

Economic TrendsEconomic Trends

Industrialising countries emerge

You no longer need cash to start a business

Sustainability becomes competitive requirement

Health & wellness spending will soar

Work shifts from full-time to free-agent

Niche markets to flourish

Small business & global giants work together

Technology TrendsTechnology Trends

Working in the cloud

Data is critical to competitive advantage

Social and mobile computing connect and change the world

Smart machines get smarter

Social TrendsSocial Trends

Social networks fuel the participatory economy

Localism creates a new way of life

Customers control the relationship

Demographic TrendsDemographic Trends

Digitally Savvy Kids

Baby Boomers Grey – but don’t slow down

The She-economy

Cultural Fusion

Global urban culture

Date: 1/1/11

Activity: Boomers start turning 65

Rate: 1 every 80 seconds 1,000 per day 400,000 per year

Duration: 20 years (8 million)

Impacted: EVERYTHING

The Ageing MarketThe Ageing Market

“People turning 50 today have more than half of their adult life ahead of them.”

The Ageing MarketThe Ageing Market

“[55-plus] are more active in online finance, shopping and entertainment than those under 55?” Source: Forrester Research (USA Today, 8 January 2009)

44 - 65 year olds are the “New Customer Majority” Source: Ageless Marketing, David Wolfe & Robert Snyder

“McDonald’s shifted its strategy toward women from one of ‘minority’ consumers who served as a conduit to the important children’s market to one in which women are the company’s majority consumers and the main driver behind menu and promotion innovation.” —Fara Warner, The Power of the Purse, “From Minority to Majority: McDonald’s Discovers the Woman Inside the Mom”

Women-omicsWomen-omics

1. Niche?1. Niche?

2. Have a Clear ‘WHY’2. Have a Clear ‘WHY’

•Karma-Capitalism hinges on values rather than prices. Economic, social and moral values are becoming increasingly synonymous

•Karma-Capitalism is not content with donations and token actions. It’s all about “change, not charity!”

•Karma-Capitalism marks the end of predatory capitalism and isestablishing a new business ethic.

Karma CapitalismKarma Capitalism

3. Differentiation… how much is enough?3. Differentiation… how much is enough?

4. Get tough on efficiencies4. Get tough on efficiencies

Inefficiencies = $$$$ in the toilet!

Average Team Player

38 hours x 48 weeks = 1824 hours

1824 x 67% = 1222 hours

602 hours wasted = 75 days a year!

Reasons Why Top Companies OutsourceReasons Why Top Companies Outsource

Reduce Costs 36%

Focus on Core 36%

Improve Quality 13%

Increase Speed 10%

Foster Innovation 4%

Conserve Capital 1%

4. Educate4. Educate

5. Transparency5. Transparency

"Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally. The Nielsen survey shows that 90% of online consumers worldwide trust recommendations from people they know, while 70% trust consumer opinions posted

online."

TransparencyTransparency

Transparency = TrustTransparency = Trust

Reviewing is the Reviewing is the new advertisingnew advertising

Ignore the critics…Embrace the criticism!Ignore the critics…Embrace the criticism!

6. Remember the EGO6. Remember the EGO

7. Maintain the human connection7. Maintain the human connection

TOP 10 GLOBAL TRENDS

It’s not what the future holds…it’s who holds the future!It’s not what the future holds…it’s who holds the future!

National College of BusinessNational College of Businesswww.collegeofbusiness.com.auwww.collegeofbusiness.com.au

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Brisbane Brisbane Gold CoastGold Coast

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@jonmailer@jonmailer