How to Optimize Your Webinar Strategy to Meet Your Marketing Goals
Transcript of How to Optimize Your Webinar Strategy to Meet Your Marketing Goals
![Page 1: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/1.jpg)
#uberwebinar @Uberflip
Hana Abaza VP Marketing, Uberflip @hanaabaza
Thue Madsen Marketing Operations, Kissmetrics @ThueLMadsen
How to Optimize Your Webinar Strategy to Meet Your
Marketing Goals
![Page 2: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/2.jpg)
#uberwebinar @Uberflip
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar ☺)
![Page 3: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/3.jpg)
#uberwebinar @Uberflip
Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar ☺)
![Page 4: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/4.jpg)
#uberwebinar @Uberflip
Stick Around For a Demo
![Page 5: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/5.jpg)
#uberwebinar @Uberflip
What does today’s journey look like?
![Page 6: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/6.jpg)
#uberwebinar @Uberflip
Agenda: • What is the goal of your webinars and where do they fit into your marketing funnel? ‣ Top of the funnel (ToFu)
‣ Middle of the funnel (MoFu)
‣ Bottom of the funnel (BoFu)
• Gathering the Data you need to improve your webinars • Ideas to optimize your webinars • Leveraging A/B Testing to optimize your webinars
What does today’s journey look like?
![Page 7: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/7.jpg)
#uberwebinar @Uberflip
My presumptions:
• You know about webinars
• You have probably done webinar already
• You are ready to take it to the next level and get strategical
Also:
• I will use examples from my own company and experience
• All data is made up or altered considerably
• I’m not going to cover much of promotion (not enough time)
What does today’s journey look like?
![Page 8: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/8.jpg)
#uberwebinar @Uberflip
Start doing webinars
Grow registrations
Improve engagement
![Page 9: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/9.jpg)
#uberwebinar @Uberflip
The Kissmetrics Webinar Series
• Thousands of Registrants
• Hundreds of attendees
• Hundreds of MQLs
• Tons of questions
• Great feedback
![Page 10: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/10.jpg)
#uberwebinar @Uberflip
The Kissmetrics Webinar SeriesSUCCESS??
• Thousands of Registrants
• Hundreds of attendees
• Hundreds of MQLs
• Tons of questions
• Great feedback
![Page 11: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/11.jpg)
#uberwebinar @Uberflip
We are confused image
I’m not so sure…
![Page 12: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/12.jpg)
#uberwebinar @Uberflip
![Page 13: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/13.jpg)
#uberwebinar @Uberflip
![Page 14: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/14.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
Prospects
Customers
![Page 15: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/15.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
![Page 16: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/16.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
Problem you are facing:
• Brand Awareness
• Though leadership
• Product Awareness
![Page 17: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/17.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
Problem you are facing:
• Brand Awareness
• Though leadership
• Product Awareness
What you want to optimize for:
• Registrations
• Content consumption - Live Attendance - Recording consumptions
![Page 18: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/18.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
Find your best topics from your data:
• Your blog
• PDF Guides / White Papers
• Ask your audience what interests them
![Page 19: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/19.jpg)
#uberwebinar @Uberflip
Dive into your own webinar data
![Page 20: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/20.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
Gather insight from
• Your blog
![Page 21: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/21.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
Gather insight from
• Your blog
• PDF Guides / White Papers
![Page 22: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/22.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
Gather insight from
• Your blog
• PDF Guides / White Papers
• Asking you audience
![Page 23: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/23.jpg)
#uberwebinar @Uberflip
Topics to drive registrations
Analytics Reports
• Which webinars gets the most registrations?
![Page 24: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/24.jpg)
#uberwebinar @Uberflip
Topics to drive registrations
![Page 25: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/25.jpg)
#uberwebinar @Uberflip
Can also be done with UTM - Examples of UTMshttp://go.uberflip.com/how-to-optimize-your-webinar-strategy-to-meet-your-
marketing-goals?utm_medium=email&utm_campaign=webinar-152&utm_source=Kissmetrics&
utm_content=tofu-webinar
Topics to drive registrations
![Page 26: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/26.jpg)
#uberwebinar @Uberflip
Marketing Automation Reports
• How many visits did the webinar page get?
• How many new prospects did you gain?
Topics to drive new emails
![Page 27: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/27.jpg)
#uberwebinar @Uberflip
Increase New Registrations
Partner webinars
• Share the content burden
• Get access to new prospects
• Requirements
• Your channel or theirs?
• Share leads
![Page 28: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/28.jpg)
#uberwebinar @Uberflip
Partner webinars
Partner webinars
• Keep an editorial calendar
• Make an “agreement” to set expectation and
responsibilities
• Set a timeline to get all assets
• Look for thought leaders but make sure to match
your best topics!
![Page 29: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/29.jpg)
#uberwebinar @Uberflip
Testing Landing Page and Forms for registrations
![Page 30: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/30.jpg)
#uberwebinar @Uberflip
Testing Landing Page and Forms
VS."Even if you can't make it, sign
up anyway! We'll send you the recording."
![Page 31: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/31.jpg)
#uberwebinar @Uberflip
Testing Landing Page and Forms
+6.91% increase in conversions, at 97.39% significance!
![Page 32: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/32.jpg)
Join 20,000+ smart marketers& subscribe to our daily email
Subscribe Now
![Page 33: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/33.jpg)
#uberwebinar @Uberflip
Testing Landing Page and Forms
VS.
![Page 34: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/34.jpg)
#uberwebinar @Uberflip
Testing Landing Page and Forms
+24.01% increase in conversions, at 100% significance!
![Page 35: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/35.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
![Page 36: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/36.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
![Page 37: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/37.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
Problem you are facing:
• Product Awareness
• Solution Need
• Solution Buy-in
![Page 38: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/38.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
What you want to optimize for: • Conversions
- Trials / Demos • Product Information
- Downloads / Requests
Problem you are facing:
• Product Awareness
• Solution Need
• Solution Buy-in
![Page 39: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/39.jpg)
#uberwebinar @Uberflip
Topics
CRM Reports
• Which webinars perform the best?
• Infinite amount of ways to get break
it down
• Hard to get a full funnel view
![Page 40: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/40.jpg)
#uberwebinar @Uberflip
Topics
Analytics Reports
• Where is your greatest opportunity?
Registered for webinar
Requested Product Demo
![Page 41: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/41.jpg)
#uberwebinar @Uberflip
Topics
Registered for webinar
Requested Product Demo
1420
1420 (6.1%)
6.1%15.1%
120 (13.1%)
80 (12.4%)
92 (12.9%)
64 (10.2%)
![Page 42: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/42.jpg)
#uberwebinar @Uberflip
Topics
Our best practice for MoFu• Thought leader topics showing the value of our products • Something you can do with various solution but that we do better • There has to be value even if they are not interested in your product!
![Page 43: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/43.jpg)
#uberwebinar @Uberflip
Topics
![Page 44: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/44.jpg)
#uberwebinar @Uberflip
Topics
Hundreds of new leads a month!!
![Page 45: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/45.jpg)
#uberwebinar @Uberflip
Collecting Demo Request up front
Make sure your lead understand your offering• Great to increase lead volume drastically • Make sure your funnel can handle it • Prospects may not know what they are opting in to • Lead quality might suffer
![Page 46: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/46.jpg)
#uberwebinar @Uberflip
Testing Landing Page and Forms for registrations
![Page 47: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/47.jpg)
#uberwebinar @Uberflip
Testing Landing Page and Forms
VS.
“Would you like a demo of KISSmetrics?”
![Page 48: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/48.jpg)
#uberwebinar @Uberflip
Testing Landing Page and Forms
-40.40% increase in conversions, at 99.74% significance!
![Page 49: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/49.jpg)
#uberwebinar @Uberflip
Collecting leads in webinar
Make sure you don’t hold your audience hostage• Prospects are not always there to get a demo or pitch • Find the right time and length to pitch • Create a system for collecting and following up with leads
![Page 50: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/50.jpg)
#uberwebinar @Uberflip
![Page 51: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/51.jpg)
#uberwebinar @Uberflip
![Page 52: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/52.jpg)
#uberwebinar @Uberflip
Analytics Webinar
PresentationQ&A Kissmetrics
Demo
Contact Pole
Sales handoff
Personal Kissmetrics
Demo
![Page 53: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/53.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
![Page 54: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/54.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
![Page 55: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/55.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
Problem you are facing: • Product Adoption • Retention • Product Advocation
![Page 56: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/56.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
What you want to optimize for: • Product usage and utilization • Customer Happiness
- Feedback, support tickets
• Product referrals
Problem you are facing: • Product Adoption • Retention • Product Advocation
![Page 57: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/57.jpg)
#uberwebinar @Uberflip
Talk to your colleagues to find topics
Use the people who talk to your customers all the time
• Your Sales department meets the customers every day
• Customer Success knows about all the great and not so great things of your product
• Products know where the product is headed
• This is very much a team effort
![Page 58: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/58.jpg)
#uberwebinar @Uberflip
Topics
Analytics Reports
• What are the topics that your customers like?
1205 people
120 people
120 people
1205
120
120
2067 people 2067
1108 people
108 people
1108
108
![Page 59: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/59.jpg)
#uberwebinar @Uberflip
![Page 60: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/60.jpg)
#uberwebinar @Uberflip
Topics
My favorites that we have seen work great
• Advanced use case of our product
• Setting yourself up for success with the tool
• How to do more with less
• Roadmap and beta training
![Page 61: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/61.jpg)
#uberwebinar @Uberflip
Topics
Get more out of your customer webinars
• Repurpose into on boarding, e-course, etc.
• Invite trials users, prospects if relevant though
exclusivity can be very beneficial
• But remember what the primary goal is
![Page 62: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/62.jpg)
#uberwebinar @Uberflip
Webinar Office Hours
![Page 63: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/63.jpg)
#uberwebinar @Uberflip
Screenshot of happiness poll
![Page 64: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/64.jpg)
#uberwebinar @Uberflip
Analytics Satisfaction
Poll
Not Happy?
Customer
Prospect Sales for outbound
CS for followupHappy?
![Page 65: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/65.jpg)
#uberwebinar @Uberflip
Awareness
Consideration
Conversion
Loyalty
Advocacy
ToFu - Top of the funnel
MoFu - Middle of the funnel
BoFu - Bottom of the funnel
![Page 66: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/66.jpg)
#uberwebinar @Uberflip
We learned to watch out for this guy…
![Page 67: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/67.jpg)
#uberwebinar @Uberflip
The Kissmetrics Webinar Series
Three kinds of webinars
• Pure thought leadership that also stimulates product awareness - ToFu
• Product webinars that can be applied even without the use of Kissmetrics -MoFu
• Customer webinars that promotes Kissmetrics best practices and advanced use cases - BoFu
![Page 68: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/68.jpg)
#uberwebinar @Uberflip
The Kissmetrics Webinar Series
Three kinds of webinars
• Pure thought leadership that also stimulates product awareness
• Product webinars that can be applied even without the use of Kissmetrics
• Customer webinars that promotes Kissmetrics best practices and advanced use cases
![Page 69: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/69.jpg)
#uberwebinar @Uberflip
Crushing your webinar goals!
My rules of thumb:
• Know what you are trying to achieve with your individual webinars
• Have a specific goal and a way to know when you succeed
• Have your analytics and other platforms set up to give you the right data
• The more accessible and easy to find the higher the chance of success
• Advanced: Build a webinar programs that strategically contributes to every
step of the funnel
![Page 70: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/70.jpg)
#uberwebinar @Uberflip
How to Optimize Your SaaS Growth With Kissmetrics
Kissmetrics Demo
kiss.ly/demokiss.ly/saasgrowth
www.kissmetrics.com
![Page 71: How to Optimize Your Webinar Strategy to Meet Your Marketing Goals](https://reader035.fdocuments.net/reader035/viewer/2022062823/5877c55e1a28ab39588b5731/html5/thumbnails/71.jpg)
#uberwebinar @Uberflip
QUESTION TIME!
Thue Madsen Marketing Operations, Kissmetrics
@ThueLMadsen
Hana Abaza VP Marketing, Uberflip
@hanaabaza
hub.uberflip.com