How To Optimize Your Email Workflow - TEDC13 Boston
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Our panel of experts will share their top tips for maximizing productivity, setting client expectations, executing creative briefs, building flexible and robust template systems, and making sure your production process stays on-track.
Transcript of How To Optimize Your Email Workflow - TEDC13 Boston
Create an Adaptable Design System
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Anticipate Use Cases
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‣Type of Email
‣Content Types
‣Common Elements
‣Content Priority
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Design Patterns
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‣Content Blocks
‣Several Variations
‣Patterns Not Pages
‣Modular HTML
‣Fit It Together
Photo by MailChimp
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Create a Pattern Library
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‣Typography
‣Colors
‣Image Specs
‣Navigation
‣Grid Systems & Design Patterns
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Iterate
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Curious About Customer
Behavior?
Use Data
Source: Braden Kowitz
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Making Decisions About
Product Quality?
Use Instinct
Source: Braden Kowitz
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Deciding Between a
Small Set of Options?
Use Data
Source: Braden Kowitz
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Concerned With Long-
Term Impact?
Use Instinct
Source: Braden Kowitz
There Is No ‘Best Way’(Only What Works For Your Team)
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is.gd/TEDC13Tools
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Get Involved. Give Back.
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“Once the techniques & tooling are built
up, the cognitive load of dealing with
bullshit is lifted & more focus can be
spent on creating great content.”
- Jason Rodriguez
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