How to Merchandise - WordPress.com · How to Merchandise Like a Bookstore ... The variety of books...
Transcript of How to Merchandise - WordPress.com · How to Merchandise Like a Bookstore ... The variety of books...
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How toMerchandiseLike aBookstore
Gary D. RobsonThis House of BooksBillings, Montana
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Gary D. Robson• Author• Teacher• Bookseller
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Gary D. Robson• Author• Teacher• Bookseller
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This House of Books
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A co-op bookstore
• Community-owned• Neither corporation nor
501(c)3 nonprofit• Profit (if any) redistributed• Heavy dependence on
volunteers
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MERCHANDISING
The variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to purchase those products.
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MERCHANDISING
The variety of booksavailable for sale and the display of those books insuch a way that it stimulates interest and entices customers to purchase those books.
(bookstore definition)
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MERCHANDISING
The variety of booksavailable for lending and the display of those books insuch a way that it stimulates interest and entices customers to borrow those books.
(library definition)
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What’s the difference…
…between anindie bookstoreand alibrary?
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�Books are sold�Shelving of books is
flexible�Stock turning
constantly
Indie Store
�Books are loaned�Universal shelving
system�Stock changes more
slowly
Library
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Merchandising
• Books and reading • Groups of books• Series• Individual titles
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Kansas City Public Library
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Book-themed décor doesn’t have to be expensive.
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This cookbook display uses books & less than $10 in props.
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Although you can get incredibly elaborate.
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You can use real books for décor, too!
Remember all those donated
books that didn’t sell
at your last book sale?
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Merchandising groups of books
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Merchandising groups of books
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Merchandising groups of books
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Merchandising groups of books
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Banned Book Week displays
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COLOR
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An amazing book, and an amazing presentation!
JoannandArielleEckstut
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Don’t forget to have some short-term fun!
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