How to measure your return with social media
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Transcript of How to measure your return with social media
Measuring Social Media Efforts
Danielle BrigidaDigital Marketing ManagerNational Wildlife Federation@starfocus or @nwf
Things We Learned WhileMeasuring Return on Investment
• We learned flexibility with social media and free tools
• Remember your overall goals• Think of the community first • Don’t be afraid to experiment• Pay attention to trends and compare data• Look for message quality
Tools Change all the Time
Poprl Su.pr
But You Can’t Ignore the Value They Bring
Compare Traditional Metrics with Social Metrics
&
Facebook on Google Analytics
Monthly Top Content
How People Interact With Your Content
We Track Content Sharing
Addthis Analytics
Qualitative both/and Quantities
And we remember “Return” Comes in Many Forms
Investing Takes Time
•Pick Your Goals•Measure Strategically•Manage Expectations