How To Measure Your Online Marketing - Fort Wayne Chamber
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Transcript of How To Measure Your Online Marketing - Fort Wayne Chamber
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
How To Measure Your Online Marketing Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
Analytics facing the reality of analytics
time + knowledgebull keeping up and interpreting can be a full time job
bull tool selection configuration amp reporting is work
bull someone will know more about a specific uses
bull the goal is to get you thinking critically about marketing measurement
bull always changing
kmullett AnalyticsFW
Analytics hippo hunting
kmullett AnalyticsFW
hippo hunting with a bonus expert tag to fillbull turning opinion into data hippo = highest paid persons opinion
Analytics will provide you with powerful data (ammo) capable of bringing down the largest hippos and experts when opinion starts to creep in to a conversation
Analytics data trumps opinion
kmullett AnalyticsFW
Analytics why analytics matter
whatrsquos really workingbull organic search engine optimization
bull paid search or online advertising
bull social media channels
bull traditionaloffline methods
kmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels copy creative and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come from and go tondash offline and online tracking of marketing
What if a marketing method worked but nobody was recording the win What if your marketing wasnrsquot working but you were still spending money based on beliefs
Analytics you canrsquot measure what isnrsquot recorded
kmullett AnalyticsFW
Analytics what can analytics can tell us
kmullett AnalyticsFW
is my website really performing as it shouldbull works for human trafficvisitors
bull hindrances to search botsspiders
bull potential performance platform or path issues
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
How To Measure Your Online Marketing Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
Analytics facing the reality of analytics
time + knowledgebull keeping up and interpreting can be a full time job
bull tool selection configuration amp reporting is work
bull someone will know more about a specific uses
bull the goal is to get you thinking critically about marketing measurement
bull always changing
kmullett AnalyticsFW
Analytics hippo hunting
kmullett AnalyticsFW
hippo hunting with a bonus expert tag to fillbull turning opinion into data hippo = highest paid persons opinion
Analytics will provide you with powerful data (ammo) capable of bringing down the largest hippos and experts when opinion starts to creep in to a conversation
Analytics data trumps opinion
kmullett AnalyticsFW
Analytics why analytics matter
whatrsquos really workingbull organic search engine optimization
bull paid search or online advertising
bull social media channels
bull traditionaloffline methods
kmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels copy creative and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come from and go tondash offline and online tracking of marketing
What if a marketing method worked but nobody was recording the win What if your marketing wasnrsquot working but you were still spending money based on beliefs
Analytics you canrsquot measure what isnrsquot recorded
kmullett AnalyticsFW
Analytics what can analytics can tell us
kmullett AnalyticsFW
is my website really performing as it shouldbull works for human trafficvisitors
bull hindrances to search botsspiders
bull potential performance platform or path issues
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics facing the reality of analytics
time + knowledgebull keeping up and interpreting can be a full time job
bull tool selection configuration amp reporting is work
bull someone will know more about a specific uses
bull the goal is to get you thinking critically about marketing measurement
bull always changing
kmullett AnalyticsFW
Analytics hippo hunting
kmullett AnalyticsFW
hippo hunting with a bonus expert tag to fillbull turning opinion into data hippo = highest paid persons opinion
Analytics will provide you with powerful data (ammo) capable of bringing down the largest hippos and experts when opinion starts to creep in to a conversation
Analytics data trumps opinion
kmullett AnalyticsFW
Analytics why analytics matter
whatrsquos really workingbull organic search engine optimization
bull paid search or online advertising
bull social media channels
bull traditionaloffline methods
kmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels copy creative and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come from and go tondash offline and online tracking of marketing
What if a marketing method worked but nobody was recording the win What if your marketing wasnrsquot working but you were still spending money based on beliefs
Analytics you canrsquot measure what isnrsquot recorded
kmullett AnalyticsFW
Analytics what can analytics can tell us
kmullett AnalyticsFW
is my website really performing as it shouldbull works for human trafficvisitors
bull hindrances to search botsspiders
bull potential performance platform or path issues
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics hippo hunting
kmullett AnalyticsFW
hippo hunting with a bonus expert tag to fillbull turning opinion into data hippo = highest paid persons opinion
Analytics will provide you with powerful data (ammo) capable of bringing down the largest hippos and experts when opinion starts to creep in to a conversation
Analytics data trumps opinion
kmullett AnalyticsFW
Analytics why analytics matter
whatrsquos really workingbull organic search engine optimization
bull paid search or online advertising
bull social media channels
bull traditionaloffline methods
kmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels copy creative and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come from and go tondash offline and online tracking of marketing
What if a marketing method worked but nobody was recording the win What if your marketing wasnrsquot working but you were still spending money based on beliefs
Analytics you canrsquot measure what isnrsquot recorded
kmullett AnalyticsFW
Analytics what can analytics can tell us
kmullett AnalyticsFW
is my website really performing as it shouldbull works for human trafficvisitors
bull hindrances to search botsspiders
bull potential performance platform or path issues
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics will provide you with powerful data (ammo) capable of bringing down the largest hippos and experts when opinion starts to creep in to a conversation
Analytics data trumps opinion
kmullett AnalyticsFW
Analytics why analytics matter
whatrsquos really workingbull organic search engine optimization
bull paid search or online advertising
bull social media channels
bull traditionaloffline methods
kmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels copy creative and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come from and go tondash offline and online tracking of marketing
What if a marketing method worked but nobody was recording the win What if your marketing wasnrsquot working but you were still spending money based on beliefs
Analytics you canrsquot measure what isnrsquot recorded
kmullett AnalyticsFW
Analytics what can analytics can tell us
kmullett AnalyticsFW
is my website really performing as it shouldbull works for human trafficvisitors
bull hindrances to search botsspiders
bull potential performance platform or path issues
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics why analytics matter
whatrsquos really workingbull organic search engine optimization
bull paid search or online advertising
bull social media channels
bull traditionaloffline methods
kmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels copy creative and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come from and go tondash offline and online tracking of marketing
What if a marketing method worked but nobody was recording the win What if your marketing wasnrsquot working but you were still spending money based on beliefs
Analytics you canrsquot measure what isnrsquot recorded
kmullett AnalyticsFW
Analytics what can analytics can tell us
kmullett AnalyticsFW
is my website really performing as it shouldbull works for human trafficvisitors
bull hindrances to search botsspiders
bull potential performance platform or path issues
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels copy creative and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come from and go tondash offline and online tracking of marketing
What if a marketing method worked but nobody was recording the win What if your marketing wasnrsquot working but you were still spending money based on beliefs
Analytics you canrsquot measure what isnrsquot recorded
kmullett AnalyticsFW
Analytics what can analytics can tell us
kmullett AnalyticsFW
is my website really performing as it shouldbull works for human trafficvisitors
bull hindrances to search botsspiders
bull potential performance platform or path issues
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
What if a marketing method worked but nobody was recording the win What if your marketing wasnrsquot working but you were still spending money based on beliefs
Analytics you canrsquot measure what isnrsquot recorded
kmullett AnalyticsFW
Analytics what can analytics can tell us
kmullett AnalyticsFW
is my website really performing as it shouldbull works for human trafficvisitors
bull hindrances to search botsspiders
bull potential performance platform or path issues
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics what can analytics can tell us
kmullett AnalyticsFW
is my website really performing as it shouldbull works for human trafficvisitors
bull hindrances to search botsspiders
bull potential performance platform or path issues
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Take Action 1 track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Take Action 2 easy link tracking amp reports
use hootsuite to keep track automagically(consider paying nominal fee for additional reporting options)
kmullett AnalyticsFW
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Distribution subscriptions followers likes SERP position amp traffic are not direct indicators of actual attention value or ROI
Analytics i have a bridge to sell you
kmullett AnalyticsFW
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Take Action 3 track content shares
kmullett AnalyticsFW
are those sharing buttons on your site workingbull what caused the most sharesbull did it bring any traffic back
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Take Action 4 track email campaigns
kmullett AnalyticsFW
are your emails resonating driving traffic and leadsbull open rates
bull click through rates
bull offer redemptions
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Take Action 5 customizing your dashboard
kmullett AnalyticsFW
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Take Action 6 create reports to sharekeep
exporting one time reports1 navigate to the report you want to create
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Take Action 7 schedule report attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Take Action 8 start annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Take Action 9 inbound social traffic
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer amp CTA
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Set goals before your website is created Integrate those goals into your marketing campaigns and then measure for effectiveness
Analytics start with goals
kmullett AnalyticsFW
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Take Action 10 creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Take Action 11 visualizing goals
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Take Action 12 referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Take Action 13 referring the best traffic
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
FREE upcoming events
July 26th
blogging
facebookcomsmbftw
smbfw
August 3rd
Chamber Academy
Search Engine Optimization Letrsquos Get Visible
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
How To Measure Your Online Marketing Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics you canrsquot measure what isnrsquot recorded
- Analytics what can analytics can tell us
- Analytics the different choices
- Analytics plenty of others
- Analytics but the numbers donrsquot match
- Analytics no good if never seen
- Take Action 1 track your links
- Take Action 2 easy link tracking amp reports
- Analytics i have a bridge to sell you
- Take Action 3 track content shares
- Take Action 4 track email campaigns
- Analytics why would Cirrus ABS care
- Take Action 5 customizing your dashboard
- Take Action 6 create reports to sharekeep
- Take Action 7 schedule report attention
- Take Action 8 start annotating key events
- Take Action 9 inbound social traffic
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics start with goals
- Take Action 10 creating goals
- Take Action 11 visualizing goals
- Take Action 12 referring the most traffic
- Take Action 13 referring the best traffic
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
-