How to measure the impact of your marketing and drive better ROI
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Transcript of How to measure the impact of your marketing and drive better ROI
How SMBs measure marketing ROI and manage leads
• SMBs are leveraging up to 8 different marketing channels (both traditional & digital)
• Only 28% of SMBs use analytics and most use informal methods to track & manage their leads
• 59% determine whether marketing is working just by asking “how did you hear about us?”
The 5 key UTM parameters
Optional: Required: utm_source
utm_medium
utm_campaign
utm_term
utm_content
(the traffic source e.g. Google, FB)
(the element e.g. CPC, banner ad)
(the campaign name e.g. product, slogan)
(the paid search keywords you’ve bid on)
(the content you’re A/B testing)
www.blitzen.com/?utm_source=facebook&utm_medium=CPC&utm_content=gangster-grandpa&utm_campaign=Get-to-know-your-customers
utm_source utm_medium
utm_campaign utm_content
Presto! Your UTM parameter is ready