How to maximize continuation application value by riding giants' patents
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Transcript of How to maximize continuation application value by riding giants' patents
Giant 2
steps methodology to build a super strong continuation patent on the shoulders of giants
Ehud Barone, inventor, [email protected]
Social network rewards
Pub. # US20110184792
Priority date
Jan 28, 2010
Advertising offers using social networks
Pub. # US20130117097
Priority date
Nov 7, 2011
Multi-channel, self-learning, social influence-based incentive generation
Pub. # US20140019225
Priority date
Jul 10, 2012
3
+ + =
Giant 1 Giant 3 Continuation
Advertising and incentives over a social network
Patent # 8560385
Pub. # US20150106178
Priority date
Sep 2, 2005
About Me
Ehud Barone
• 2005: Inventor of “Advertising and incentives over a social network” US 8560385 B2 - first patent combining social influencers + ad campaigns for word-of-mouth generation, in a practical method relevant for today’s social networks (e.g. Google, Facebook)
• 2006 – present: CTO, Bees and Pollen, active in the field of leveraging social network data for optimized delivery of user experience
• 2014 – present: inventor, IP monetization, Bees and Pollen
Methodology - Table of Contents
• How does it maximize the continuation value?
• What is it based on?
• What does it require?
• What process is involved?
• Use case (including claims)
Methodology – Maximizing Continuation Value in Several Dimensions
Maximize continuation’s relevancy to latest and upcoming market developments
1
Maximize continuation’s likelihood to pass USPTO examination
2
Maximize continuation’s capability to block competition (infringement action)
3
Methodology – Main Idea
The idea behind the methodology is to build the continuation’s claims based on 3rd parties’ patent applications
Your Patent Continuation
1
New Claims – Set 1
3rd Party XXXPatent Application
3rd Party YYYPatent Application
3rd Party ZZZPatent Application
1
2
3
New Claims – Set 2
New Claims – Set 3
Adopted Claims
3rd PartyPatent Application
Priority date
Filing date
Rejected over
Claims
YourPatent Application
Methodology - Requirements
New Claims
The adopted claims from the 3rd party application/s must have support by your application
Preference for 3rd party application/s that were rejected over your application
Preference for 3rd party application/s that were filed recently, thus having maximal relevancy to latest market and product developments
The priority date of the 3rd party application/s must be later than your application priority date
Preference for 3rd party application/s that were filed by giants and market leaders versus smaller or less successful entities
Methodology – 3 Steps Process
Find a 3rd party patent application that was filed by a giant/leader and have priority date later than your application
Was the 3rd party application rejected
over your application?
Yes
Was the 3rd party application rejected by an application having priority date later
than your application?
Was the 3rd party application granted?
No
Examine the 3rd party application’s claims and select the claims that are well supported by your application
Adopt the supported claims’ language and terminology to your application and include them in your continuation
No
Drill down and examine the 3rd party application to ensure that it can’t serve as prior art to the claims you like to file. Here, the tendency is not to use it in the continuation
YesNo
Go select another 3rd party application (up to 2-3 3rd party applications)
Yes
1
2
3
Use Case
Continuation Use Case - Highlights
• Continuation was filed in less than a month work
• Continuation comprising:• Over 60 claims
• 10 independent claims
• Continuation aggregates claims from 3 giant’s pending patents, including:• Google
• Microsoft
• IBM
Continuation Use Case – Related Patents
Social network rewards
Pub. # US20110184792
Priority date
Jan 28, 2010
Rejected over
My patent application!
Advertising offers using social networks
Pub. # US20130117097
Priority date
Nov 7, 2011
Rejected over
Pending patents by Yahoo and IBM with earliest priority date of Mar, 2009
Multi-channel, self-learning, social influence-based incentive generation
Pub. # US20140019225
Priority date
Jul 10, 2012
Rejected over
My patent application!
+ + =
3rd Party Patent 1Filed 4 year ago
Advertising and incentives over a social network
Patent # 8560385
Pub.# US20150106178
Priority date
Sep 2, 2005
3rd Party Patent 2Filed over 3 years ago
3rd Party Patent 3Filed over 2 years ago
My ContinuationFiled last month!
(Dec 2014)
Use Case Continuation - New Claims 21-42 – Based on Microsoft US20110184792
21. (New) An advertising method implemented by at least one computing device,
said advertising method comprising:
obtaining information from a social network, said information describing
interactions of users via said social network [Fig. 1, paragraph [0089]; Fig. 11,
paragraph [0204]];
determining influence of some of said users on others of said users via
said social network from said information [Fig. 1; Fig. 3, paragraph [0107]; paragraph
[0201]; Fig. 12, paragraph [0214], Fig. 13, paragraph [0217]]; and
computing a reward based on said influence for at least one of said users
[paragraph [0060]; Fig. 1; Fig. 3, paragraphs [0108]-[0109]; Fig. 12, paragraphs [0212]-
[0214]; Fig. 13, paragraph [0217]].
22. (New) The method of claim 21, wherein said information describes status
updates communicated via said social network [Fig. 2, paragraphs [0097]-[0098];
paragraphs [0099], [0188]-[0192]; Fig. 10, paragraph [0193]; paragraph [0194]; Fig. 13,
paragraph [0217]].
23 (New). The method of claim 21, wherein said information describes content
sharing that was performed via said social network [Fig. 17, paragraph [0242];
paragraphs [0243], [0254]-[0255]].
24. (New) The method of claim 21, wherein said reward is a nonmonetary reward
[paragraphs [0167]-[0173]].
25. (New) The method of claim 24, wherein said nonmonetary reward includes an
indicator that is viewable via a profile of said at least one of said users in said social
network [Fig. 4, paragraph [0124]; Fig. 5, paragraph [0127], Fig. 6, paragraph [0130]].
26. (New) The method of claim 21, wherein a notification of said reward is
communicated via an email [paragraph [0130]; Fig. 17, paragraph [0242]].
Use Case Continuation - New Claims 21-42 – Based on Microsoft US20110184792
27. (New) The method of claim 21, wherein said determining influence is based at
least in part on a number of communications involving said reward that were
communicated via said social network that were initiated by each user that caused
subsequent communications via said social network [Fig. 11, paragraph [0204]; Fig. 17,
paragraph [0242]; paragraphs [0247]-[0253], [0255]].
28. (New) The method of claim 21, wherein said determining influence includes
computing an influence graph [Fig. 12, paragraph [0214]].
29. (New) The method of claim 21, wherein:
said reward is one of a plurality of rewards,
said plurality of rewards is based on at least one criterion used in said
determining influence; and
said plurality of rewards is arranged in a hierarchy according to said at
least one criterion [paragraph [0109]; Fig. 4, paragraph [0124]; paragraphs [0243]-
[0246]].
30. (New) An advertising method implemented by at least one computing device,
said advertising method comprising:
computing an effect of a reward, associated with a product or service, on
communications via a social network between users of said social network [Fig. 1,
paragraph [0089], [0106]-[0109]]; and
employing information relating to said effect to generate a display in a
user interface to show said effect of said reward [Fig. 4, paragraph [0124]; Fig. 5,
paragraph [0127]; Fig. 6, paragraph [0130]].
Continuation New Claims 21-39 - based on Microsoft US20110184792 (3)
31. (New) The method of claim 30, wherein said employing includes indicating a
monetary amount that is chargeable to a provider of said product or service regarding
said reward [Fig. 3, paragraph [0110]; Fig. 4, paragraph [0124]; Fig. 5, paragraph
[0127]; Fig. 8B, paragraphs [0144]-[0146]; paragraph [0221]].
Use Case Continuation - New Claims 21-42 – Based on Microsoft US20110184792
32. (New) The method of claim 31, wherein said monetary amount is based at least
in part on said effect [paragraphs [0221]-[0222]].
33. (New) The method of claim 30, wherein said reward is associated with user
profiles of said social network [Fig. 4, paragraph [0124]; Fig. 5, paragraph [0127];
paragraphs [0190]-[0193]; Fig. 13, paragraph [0217]].
34. (New) The method of claim 30, wherein said reward is a nonmonetary reward
that is configured to recognize one or more of said users of said social network that
initiated communications regarding said product or service [paragraphs [0167]-[0173]].
35. (New) The method of claim 30, wherein said computing of said effect is based
at least in part on a number of communications involving said reward, communicated
via said social network that were initiated by each of said users, respectively, that
caused subsequent communications via said social network [Fig. 11, paragraph [0204];
paragraphs [0247]-[0253], [0255]].
36. (New) At least one tangible computer-readable medium comprising instructions
stored thereon that, responsive to execution on a computing device, cause the computing
device to:
determine influence of a plurality of users of a social network on each
other [Fig. 3, paragraph [0107]; Fig. 12, paragraph [0214]; Fig. 13, paragraph [0217]];
ascertain designated users of said plurality of users who are to receive a
reward based on said influence [Fig. 1, paragraph [0089]; Fig. 3, paragraphs [0108]-
[0109]; paragraphs [0212]-[0213]; Fig. 12, paragraph [0214]; Fig. 13, paragraph
[0217]]; and
communicate a notification of said reward to said designated users via
accounts of said designated users in said social network [paragraph [0060]; paragraphs
[0114]-[0121]; Fig. 4, paragraph [0124] ; Fig. 13, paragraph [0217]].
Use Case Continuation - New Claims 21-42 – Based on Microsoft US20110184792
37. (New) At least one tangible computer-readable medium of claim 36, wherein
said influence is based at least in part on multiple communications involving said
reward that were communicated via said social network and that were initiated by each
of said plurality of users, respectively, which multiple communications caused
subsequent communications via said social network [paragraphs [0201]-[0203], [0247]].
38. (New) At least one tangible computer-readable medium of claim 36, wherein
said rewards are arranged in a hierarchy according to one or more criteria [paragraph
[0109]; Fig. 4, paragraph [0124]; Fig. 12, paragraph [0214]; paragraphs [0243]-[0246]].
39. (New) An advertising method comprising:
obtaining data, using at least one computing device, that describes
interaction of users via a social network, said interaction pertaining to a number of
mentions of a product or service by said users [Fig. 1, paragraph [0089]; Fig. 11,
paragraph [0204]];
determining influence, using said at least one computing device, of one
or more of said users on other ones of said users via said social network from said
obtained data, said influence being based at least in part on said number of mentions of
said product or service [Fig. 3, paragraph [0107]; Fig. 12, paragraph [0214]; paragraph
[0201]; Fig. 13, paragraph [0217]]; and
configuring a reward, using said at least one computing device, to be
associated with at least one of said users based on said influence, said reward being
associated with a user profile that is displayed in conjunction with status updates
originated by said at least one of said users in a network feed of at least one other of
said users of said social network [Fig. 3, paragraph [0109]; Fig. 5, paragraph [0127];
Fig. 7, paragraph [0131]; Fig. 12, paragraph [0214]; Fig. 13, paragraph [0217]].
40. (New) The method of claim 39, wherein said data describes status updates
communicated via said social network [Fig. 2, paragraphs [0097]-[0098]; paragraphs
[0099], [0188]-[0192]; Fig. 10, paragraph [0193]; paragraph [0194]; Fig. 13, paragraph
[0217]].
Use Case Continuation - New Claims 21-42 – Based on Microsoft US20110184792
41. (New) The method of claim 39, wherein said data describes content sharing that
was performed via said social network [Fig. 17, paragraph [0242]; paragraphs [0243],
[0254]-[0255]].
42. (New) The method of claim 39, where said determining influence includes
computing an influence diagram [Fig. 12, paragraph [0214]].
Use Case Continuation - New Claims 43-72 – Based on Google US20130117097
43. (New) A method executing on one or more computing devices, the method
comprising:
transmitting, using said one or more computing devices, an electronic
advertisement to a computing device of a user, wherein said electronic advertisement
includes an invitation for said user to receive a non-cash benefit in return for allowing
an advertiser associated with said electronic advertisement to utilize one or more aspects
of an account of said user on a social network on behalf of said advertiser [paragraphs
[0012], [0060]-[0064]; Fig. 4, paragraph [0124]; Fig. 5, paragraph [0127]; Fig. 6,
paragraph [0130]; Fig. 17, paragraph [0242]], wherein said social network comprises a
service on which said user can post messages, and wherein said social network
comprises accounts for each of one or more co-users of said social network and said
account of said user is connected to said accounts of said one or more co-users of said
social network [Fig. 2, paragraphs [0097]-[0099]];
receiving, using said one or more computing devices, an indication that
said user has accepted said invitation for said non-cash benefit [paragraph [0223]]; and
in response to said receiving said indication, performing at least one
action on behalf of said advertiser relating to said account of said user on said social
network [paragraphs [0064]-[0065]; paragraphs [0225]-[0234]; Fig. 16, paragraphs
[0235]-[0241]].
44. (New) The method of claim 43, wherein said non-cash benefit comprises a
discount on a product or service provided by said advertiser [paragraphs [0145]-[0147];
paragraphs [0168]-[0173]].
45. (New) The method of claim 43, wherein said non-cash benefit comprises access
to at least one of a product, a service, and information to which said user did not
previously have access [Fig. 5, paragraph [0127]; paragraphs [0036], [0173]].
Use Case Continuation - New Claims 43-72 – Based on Google US20130117097
Continuation New Claims 21-39 - based on Google US20130117097 (2)
46. (New) The method of claim 43, wherein said user allowing said advertiser to
utilize one or more aspects of said account of said user comprises said user agreeing to
post a message on said account of said user on said social network, wherein performing
said action on behalf of said advertiser comprises transmitting data responsive to which
said message is posted, wherein said message is related to at least one of said
advertisement and said advertiser [paragraph [0010]; paragraph [0062]; paragraph
[0102]; Fig. 5, paragraph [0127]; Fig. 6, paragraph [0130]; paragraphs [0225]-[0234]].
47. (New) The method of claim 43, further comprising:
receiving interaction data relating to an interaction of one or more co-
users of said social network with a posted message; and
storing derived data based on said interaction data in a memory and
providing said advertiser with access to said data based on said derived data [Fig. 3,
paragraphs [0106]-[0107]; Fig. 8A, paragraphs [0140]-[0141]; paragraph [0201]; Fig.
11, paragraph [0204]; paragraphs [0254]-[0259]].
48. (New) The method of claim 47, wherein said non-cash benefit is based at least
in part on said interaction data [paragraphs [0201]-[0203], [0208], [0213]; Fig. 13,
paragraph [0217]].
49. (New) The method of claim 43, wherein said performing said one or more
actions on behalf of said advertiser comprises storing social network data relating to
said social network of said user in a memory and providing said advertiser with access
to said social network data [Fig. 3, paragraphs [0106]-[0107]; Fig. 8A, paragraphs
[0140]-[0141]; paragraph [0201]; Fig. 11, paragraph [0204]; paragraph [0254]].
50. (New) The method of claim 49, wherein said social network data comprises a
list of said co-users with which said user is connected in said social network [Fig. 11,
paragraph [0204]; Fig. 12, paragraph [0214]].
Use Case Continuation - New Claims 43-72 – Based on Google US20130117097
51. (New) The method of claim 49, wherein said social network data comprises
profile information associated with said user on said social network [paragraphs [0188]-
[0192]; Fig. 11, paragraph [0204]].
52. (New) The method of claim 49, wherein said non-cash benefit is based at least
in part on said social network data [paragraphs [0109], [0173]-[0174], [0201], [0213];
Fig. 13, paragraph [0217]].
53. (New) The method of claim 52, wherein said non-cash benefit is based at least
in part on a number of co-users with which said user is connected through said social
network [paragraph [0201]; Fig. 12, paragraph [0214]].
54. (New) The method of claim 43, wherein a confirmation message is provided to
said user and said confirmation message includes information usable by said user to
access said non-cash benefit [Fig. 6, paragraph [0130]; paragraphs [0230], [0232]-
[0233]].
55. (New) A communications apparatus comprising:
at least one computing device operably coupled to at least one memory
and configured to:
transmit an electronic advertisement to a computing device of a user,
wherein said electronic advertisement includes an invitation for said user to receive a
non-cash benefit in return for allowing an advertiser associated with said electronic
advertisement to utilize one or more aspects of an account of said user on a social
network on behalf of said advertiser [paragraphs [0012], [0060]-[0064]; Fig. 4,
paragraph [0124]; Fig. 5, paragraph [0127]; Fig. 6, paragraph [0130]; paragraphs
[0145]-[0147], [0168]-[0173]; Fig. 17, paragraph [0242]], wherein said social network
comprises a service on which said user can post messages, and wherein said social
network comprises accounts for each of one or more co-users of said social network and
said account of said user is connected to said accounts of said one or more co-users of
said social network [Fig. 2, paragraphs [0097]-[0099]];
Use Case Continuation - New Claims 43-72 – Based on Google US20130117097
receive an indication that said user has accepted said invitation for
said non-cash benefit [paragraph [0223]];
in response to said indication, perform at least one action on behalf of
said advertiser relating to said account of said user on said social network [paragraphs
[0064]-[0065]; paragraphs [0225]-[0234]; Fig. 16, paragraphs [0235]-[0241]]; and
in response to said indication, transmit benefit data to said user that is
configured to provide said user with access to said non-cash benefit [Fig. 6, paragraph
[0130]; paragraph [0230]].
56. (New) The apparatus of claim 55, wherein said non-cash benefit comprises a
discount on a product or service provided by said advertiser [paragraphs [0145]-[0147];
paragraphs [0168]-[0173]].
57. (New) The apparatus of claim 55, wherein said non-cash benefit comprises
access to at least one of a product, service, or information to which the user did not
previously have access [paragraph [0036]; Fig. 5, paragraph [0127]; paragraph [0173]].
58. (New) The apparatus of claim 55, wherein said at least one computing device is
configured to perform said at least one action on behalf of said advertiser by
transmitting responsive data, responsive to which a message is posted on said account of
said user on said social network, said message being related to at least one of said
advertisement or said advertiser [paragraphs [0010], [0062], [0102]; Fig. 5, paragraph
[0127]; Fig. 6, paragraph [0130]; paragraphs [0225]-[0234]].
59. (New) The apparatus of claim 55, wherein said at least one computing device is
configured to:
receive interaction data relating to an interaction of one or more co-users
of said social network with a posted message; and
store derived data based on said interaction data in said at least one
memory and provide said advertiser with access to said derived data [Fig. 3, paragraphs
[0106]-[0107]; Fig. 8A, paragraphs [0140]-[0141]; paragraph [0201]; Fig. 11, paragraph
[0204]; paragraphs [0254]-[0259]].
Use Case Continuation - New Claims 43-72 – Based on Google US20130117097
60. (New) The apparatus of claim 59, wherein said non-cash benefit is based at least
in part on said interaction data [paragraphs [0201]-[0203], [0208], [0213]; Fig. 12,
paragraph [0214]; Fig. 13, paragraph [0217]; paragraphs [0218], [0247]].
61. (New) The apparatus of claim 55, wherein said at least one computing device is
configured to perform at least one of said at least one action on behalf of said advertiser
by storing social network data, relating to said social network of said user, in said at
least one memory and providing said advertiser with access to said social network data
[Fig. 3, paragraphs [0106]-[0107]; Fig. 8A, paragraphs [0140]-[0141]; paragraph
[0201]; Fig. 11, paragraph [0204]; paragraph [0254]].
62. (New) The apparatus of claim 61, wherein said social network data comprises a
list of said co-users with whom said user is connected in said social network [Fig. 11,
paragraph [0204]; Fig. 12, paragraph [0214]].
63. (New) The apparatus of claim 61, wherein said social network data comprises
profile information associated with said user on said social network [paragraphs [0188]-
[0192]; Fig. 11, paragraph [0204]].
Continuation New Claims 21-39 - based on Google US20130117097 (6)
64. (New) The apparatus of claim 61, wherein said non-cash benefit is based at least
in part on said social network data [paragraphs [0109], [0173]-[0174], [0201], [0213];
Fig. 13, paragraph [0217]].
65. (New) The apparatus of claim 64, wherein said non-cash benefit is based at least
in part on a number of co-users with whom said user is connected through said social
network [paragraph [0201]; Fig. 12, paragraph [0214]].
Use Case Continuation - New Claims 43-72 – Based on Google US20130117097
66. (New) A computer-readable medium having instructions stored thereon that,
when executed by a processor, cause said processor to perform operations comprising:
transmitting an electronic advertisement to a computing device of a user,
wherein said electronic advertisement includes an invitation for said user to receive a
non-cash benefit in return for allowing an advertiser associated with said electronic
advertisement to utilize one or more aspects of an account of said user on a social
network on behalf of said advertiser paragraphs [0012], [0060]-[0064]; Fig. 4,
paragraph [0124]; Fig. 5, paragraph [0127]; Fig. 6, paragraph [0130]; paragraphs
[0145]-[0147], [0168]-[0173]; Fig. 17, paragraph [0242]], wherein said social network
comprises a service on which said user can post messages, and wherein said social
network comprises accounts for each of one or more co-users of said social network and
said account of said user is connected to said accounts of said one or more co-users of
said social network [Fig. 2, paragraphs [0097]-[0099]];
receiving an indication that said user has accepted said invitation for said
non-cash benefit [paragraph [0223]];
in response to said receiving said indication, performing at least one
action on behalf of said advertiser relating to said account of said user on said social
network [paragraphs [0064]-[0065], [0225]-[0234]; Fig. 16, paragraphs [0235]-[0241]];
and
in response to said receiving said indication, transmitting data to said
user that is configured to provide said user with access to said non-cash benefit [Fig. 6,
paragraph [0130]; paragraph [0230]].
Continuation New Claims 21-39 - based on Google US20130117097 (7)
67. (New) The computer-readable medium of claim 66, wherein said performing
said at least one action on behalf of said advertiser comprises transmitting data
responsive to which a message is posted on said account of said user on said social
network, wherein said message is related to at least one of said advertisement or said
advertiser [[paragraph [0010]; paragraph [0062]; Fig. 5, paragraph [0072]; paragraph
[0102]; Fig. 6, paragraph [0130]; paragraphs [0225]-[0234]].
68. (New) The computer-readable medium of claim 66, further comprising:
Use Case Continuation - New Claims 43-72 – Based on Google US20130117097
receiving interaction data relating to an interaction of one or more co-
users of said social network with a posted message; and
storing derived data, based on said interaction data, in a memory and
providing said advertiser with access to said derived data [Fig. 3, paragraphs [0106]-
[0107]; Fig. 8A, paragraphs [0140]-[0141]; paragraph [0201]; Fig. 11, paragraph
[0204]; paragraphs [0254]-[0259]].
69. (New) The computer-readable medium of claim 68, wherein said non-cash
benefit is based at least in part on said interaction data [paragraphs [0201]-[0203],
[0208], [0213]].
70. (New) The method of claim 43, wherein said non-cash benefit comprises a
discount relating to at least one of said advertiser or a product or service associated with
said advertisement, and wherein a value of said discount provided to said user increases
as a number of co-users with whom said user is connected through said social network
increases [paragraphs [0201]-[0202]; Fig. 12, paragraph [0214]].
71. (New) The method of claim 43, wherein said non-cash benefit comprises a
discount relating to at least one of said advertiser or a product or service associated with
said advertisement, and wherein a value of said discount provided to said user increases
as a number of co-users who interact with said posted message increases [paragraphs
[0201]-[0202], [0247]].
72. (New) The method of claim 46, further comprising transmitting said electronic
advertisement to at least one of co-users who repost said message and co-users who
provide an indication of approval of said message, wherein said electronic
advertisement includes an invitation for said at least one of co-users who repost said
message and co-users who provide an indication of approval of said message to receive
said non-cash benefit in return for allowing said advertiser to utilize one or more aspects
of an account of said at least one of co-users who repost said message and co-users who
provide said indication of approval of said message on a social network on behalf of
Use Case Continuation - New Claims 43-72 – Based on Google US20130117097
said advertiser [paragraph [0061], Fig. 17, paragraph [0242]; paragraphs [0256]-
[0259]].
Use Case Continuation - New Claims 73-87 – Based on IBM US20140019225
73. (New) A method, comprising:
detecting, via a processor, a social networking interaction by a user
within a social networking website that positively references a marketplace offering of
an entity [Fig. 1, paragraph [0089]; Fig. 13, paragraph [0217]];
ascertaining, in response to said detecting said social networking
interaction by the user, a social networking influence of the user based upon entity
interactions by social network connections of the user with said entity via a plurality of
entity access channels of said entity [paragraphs [0201]-[0202]; Fig. 13, paragraph
[0217]];
determining that said social networking influence of the user satisfies a
reward threshold defined within a social networking influence incentive rule [paragraph
[0159]; Fig. 13, paragraph [0217]]; and
generating, in response to said determining that said social networking
influence of the user satisfies said reward threshold, an incentive defined within said
social networking influence incentive rule for the user [paragraph [0064]; Fig. 1,
paragraph [0089]; Fig. 13, paragraph [0217]].
74. (New) The method of claim 73, wherein said ascertaining, in response to said
detecting said social networking interaction by the user, said social networking
influence of the user based upon said entity interactions by said social network
connections of the user with said entity via said plurality of entity access channels of
said entity comprises:
identifying social network connections of the user [paragraphs [0188],
[0191]; Fig. 10, paragraph [0193]; paragraph [0201]];
monitoring subsequent entity interactions with said entity via said
plurality of entity access channels of said entity [paragraphs [0156]-[0158]; Fig. 11,
paragraph [0204]; Fig. 17, paragraph [0242]; paragraphs [0243]-[0244], [0247], [0254]-
[0255]]; and
calculating social networking influence of the user based upon a number
of said subsequent entity interactions determined to have been performed by said social
network connections of the user [Fig. 3, paragraphs [0106]-[0107]; paragraphs [0201]-
[0202]; Fig. 12, paragraph [0214]; paragraph [0243]].
Use Case Continuation - New Claims 73-87 – Based on IBM US20140019225
75. (New) The method of claim 74, wherein said calculating said social networking
influence of the user based upon said number of said subsequent entity interactions
comprises:
analyzing said subsequent entity interactions with said entity via said
plurality of entity access channels of said entity [paragraphs [0099], [0201]-[0202]];
ascertaining a number of said subsequent entity interactions with said
entity via said plurality of entity access channels of said entity that were performed by
said social network connections of the user [paragraphs [0156]-[0158]; Fig. 11,
paragraph [0204]; Fig. 17, paragraph [0242]; paragraphs [0243], [0247], [0255]];
mapping a number of said subsequent entity interactions determined to
have been performed by said social network connections of the user to said social
networking interactions of the user [paragraphs [0156]-[0158]; Fig. 11, paragraph
[0204]; Fig. 17, paragraph [0242]; paragraphs [0243], [0247], [0255]]; and
assigning said social networking influence to the user based upon said
number of said subsequent entity interactions [Fig. 1, paragraph [0089]; paragraph
[0203]].
76. (New) The method of claim 73, further comprising:
in a simulation mode, determining that said social networking influence
of the user is not defined within said social networking influence incentive rule
[paragraph [0185]; Fig. 14, paragraph [0219]; Table I, paragraphs [0221]-[0222]];
in a simulation mode, determining that said social networking influence
of the user justifies a new social networking incentive definition [paragraph [0185]; Fig.
14, paragraph [0219]; Table I, paragraphs [0221]-[0222]];
creating, in response to said determining that said social networking
influence of the user justifies said new social networking incentive definition, a new
social networking influence incentive rule comprising said new social networking
incentive definition [paragraph [0185]; Fig. 14, paragraph [0219]; Table I, paragraphs
[0221]-[0222]]; and
generating said incentive for the user using said new social networking
influence incentive rule [Fig. 1, paragraph [0089]; Fig. 13, paragraph [0217]].
Use Case Continuation - New Claims 73-87 – Based on IBM US20140019225
77. (New) The method of claim 73, further comprising:
creating an incentive profile for the user based upon said social
networking influence of the user [Fig. 2, paragraph [0097]; Fig. 12, paragraph [0214]];
monitoring said social networking influence of the user over time
[paragraphs [0048], [0097], [0233], [0253]];
ascertaining that said social networking influence of the user has changed
over time [paragraphs [0048], [0097], [0233], [0253]];
adjusting, in response to said ascertaining that said social networking
influence of the user has changed over time, said social networking influence of the user
within said incentive profile for the user based on a function of changing social
networking influence of the user over time [paragraphs [0048], [0097], [0233], [0253]];
and
changing future suggestions of incentives for the user based upon said
social networking influence of the user within said incentive profile for the user as
adjusted by said adjusting [paragraphs [0048], [0064], [0097], [0233], [0253]].
78. (New) The method of claim 73, further comprising:
determining that said generated incentive defined within said social
networking influence incentive rule for the user did not effectively incentivize further
positive social networking interactions by the user [paragraph [0216]]; and
increasing said incentive defined within said social networking influence
incentive rule for the user in response to said determining that said generated incentive
defined within said social networking influence incentive rule for the user did not
effectively incentivize further positive social networking interactions by the user
[paragraph [0216]].
79. (New) A system, comprising:
a memory that stores social networking influence incentive rules; and
a processor programmed to:
Use Case Continuation - New Claims 73-87 – Based on IBM US20140019225
detect a social networking interaction by a user within a social
networking website that positively references a marketplace offering of an entity [Fig. 1,
paragraph [0089]; Fig. 13, paragraph [0217]];
determine, in response to detecting said social networking interaction
by the user, a social networking influence of the user based upon entity interactions by
social network connections of the user with said entity via a plurality of entity access
channels of said entity [paragraphs [0201]-[0202]; Fig. 13, paragraph [0217]];
ascertain that said social networking influence of the user satisfies a
reward threshold defined within a social networking influence incentive rule [paragraph
[0159]; Fig. 13, paragraph [0217]]; and
generate, in response to ascertaining that said social networking
influence of the user satisfies said reward threshold defined within said social
networking influence incentive rule, an incentive defined within said social networking
influence incentive rule for the user [paragraph [0064]; Fig. 1, paragraph [0089]; Fig.
13, paragraph [0217]].
80. (New) The system of claim 79, wherein said processor which is programmed to
determine is programmed to:
identify said social network connections of the user [paragraphs [0188],
[0191]; Fig. 10, paragraph [0193]; paragraph [0201]];
monitor subsequent entity interactions with said entity via said plurality
of entity access channels of said entity [paragraphs [0156]-[0158]; Fig. 11, paragraph
[0204]; Fig. 17, paragraph [0242]; paragraphs [0243]-[0244], [0247], [0254]-[0255]];
and
calculate said social networking influence of the user based upon a
number of said subsequent entity interactions determined to have been performed by
said social network connections of the user [Fig. 3, paragraphs [0106]-[0107];
paragraphs [0201]-[0202]; Fig. 12, paragraph [0214]; paragraph [0243]].
81. (New) The system of claim 80, wherein said processor programmed to calculate
is programmed to:
Use Case Continuation - New Claims 73-87 – Based on IBM US20140019225
analyze said subsequent entity interactions with said entity via said
plurality of entity access channels of said entity [paragraphs [0099], [0201]-[0202]];
ascertain a number of said subsequent entity interactions with said entity
via said plurality of entity access channels of said entity that were performed by said
social network connections of the user [paragraphs [0156]-[0158]; Fig. 11, paragraph
[0204]; Fig. 17, paragraph [0242]; paragraphs [0243], [0247], [0255]];
map said number of said subsequent entity interactions determined to
have been performed by said social network connections of the user to said social
networking interaction by the user [paragraphs [0156]-[0158]; Fig. 11, paragraph
[0204]; Fig. 17, paragraph [0242]; paragraphs [0243], [0247], [0255]]; and
assign said social networking influence to the user based upon said
number of said subsequent entity interactions [Fig. 1, paragraph [0089]; paragraph
[0203]].
My Continuation New Claims – based on IBM US20140019225 (3)
82. (New) The system of claim 79, wherein said processor is further programmed
to:
ascertain that said social networking influence of the user is not defined
within said social networking influence incentive rule [paragraph [0185]; Fig. 14,
paragraph [0219]; Table I, paragraphs [0221]-[0222]];
determine that said social networking influence of the user justifies a new
social networking incentive definition [paragraph [0185]; Fig. 14, paragraph [0219];
Table I, paragraphs [0221]-[0222]];
create, in response to determining that said social networking influence
of the user justifies said new social networking incentive definition, a new social
networking influence incentive rule comprising said new social networking incentive
definition [paragraph [0185]; Fig. 14, paragraph [0219]; Table I, paragraphs [0221]-
[0222]], said create a new social networking influence incentive rule comprising:
defining said social networking influence of the user as a new social
networking incentive threshold within said new social networking incentive definition
Use Case Continuation - New Claims 73-87 – Based on IBM US20140019225
of said new social networking influence incentive rule [paragraph [0185]; Fig. 14,
paragraph [0219]; Table I, paragraphs [0221]-[0222]]; and
providing a new incentive within said new social networking incentive
definition of said new social networking influence incentive rule [paragraph [0185]; Fig.
14, paragraph [0219]; Table I, paragraphs [0221]-[0222]]; and
generate said incentive for the user using said new social networking
influence incentive rule [Fig. 1, paragraph [0089]; Fig. 13, paragraph [0217]].
83. (New) The system of claim 79, wherein said processor is further programmed
to:
create an incentive profile for the user based upon said social networking
influence of the user [Fig. 2, paragraph [0097]; Fig. 12, paragraph [0214]];
monitor said social networking influence of the user over time
[paragraphs [0048], [0097], [0233], [0253]];
ascertain that said social networking influence of the user has changed
over time [paragraphs [0048], [0097], [0233], [0253]];
adjust, in response to determining that said social networking influence
of the user has changed over time, said social networking influence of the user within
said incentive profile for the user based upon said social networking influence of the
user over time [paragraphs [0048], [0097], [0233], [0253]]; and
change future suggestions of incentives for the user based upon said
social networking influence of the user within said incentive profile for the user as
adjusted [paragraphs [0048], [0097], [0233], [0253]].
84. (New) The system of claim 79, wherein said processor is further programmed
to:
determine that said incentive defined within said social networking
influence incentive rule for the user did not effectively incentivize further positive social
networking interactions by the user [paragraph [0216]]; and
increase said incentive defined within said social networking influence
incentive rule for the user in response to determining that said incentive defined within
said social networking influence incentive rule for the user did not effectively
Use Case Continuation - New Claims 73-87 – Based on IBM US20140019225
incentivize further positive social networking interactions by the user [paragraph
[0216]].
85. (New) A computer program product comprising a computer readable storage
medium including computer readable program code, where the computer readable
program code when executed on a computer causes the computer to:
detect a social networking interaction by a user within a social
networking website that positively references a marketplace offering of an entity [Fig. 1,
paragraph [0089]; Fig. 13, paragraph [0217]];
ascertain, in response to detecting said social networking interaction by
the user, a social networking influence of the user based upon entity interactions by
social network connections of the user with said entity via a plurality of entity access
channels of said entity [paragraphs [0201]-[0202]; Fig. 13, paragraph [0217]];
determine that said social networking influence of the user satisfies a
reward threshold defined within a social networking influence incentive rule [paragraph
[0159]; Fig. 13, paragraph [0217]]; and
generate, in response to determining that said social networking influence
of the user satisfies said reward threshold defined within said social networking
influence incentive rule, an incentive defined within said social networking influence
incentive rule for the user [paragraph [0064]; Fig. 1, paragraph [0089]; Fig. 13,
paragraph [0217]].
86. (New) The computer program product of claim 85, wherein causing the
computer to ascertain, in response to detecting said social networking interaction by the
user, said social networking influence of the user based upon said entity interactions by
said social network connections of the user with said entity via said plurality of entity
access channels of said entity, comprises causing the computer to:
identify said social network connections of the user [paragraphs [0188],
[0191]; Fig. 10, paragraph [0193]; paragraph [0201]];
monitor subsequent entity interactions with said entity via said plurality
of entity access channels of said entity [paragraphs [0156]-[0158]; Fig. 11, paragraph
Use Case Continuation - New Claims 73-87 – Based on IBM US20140019225
[0204]; Fig. 17, paragraph [0242]; paragraphs [0243]-[0244], [0247], [0254]-[0255]];
and
calculate said social networking influence of the user based upon a
number of said subsequent entity interactions determined to have been performed by
said social network connections of the user [Fig. 3, paragraphs [0106]-[0107];
paragraphs [0201]-[0202]; Fig. 12, paragraph [0214]; paragraph [0243]].
87. (New) The computer program product of claim 86, wherein causing the
computer to calculate said social networking influence of the user based upon said
number of said monitored subsequent entity interactions determined to have been
performed by said identified social network connections of the user, comprises causing
the computer to:
analyze said subsequent entity interactions with said entity via said
plurality of entity access channels of said entity [paragraphs [0099], [0201]-[0202]];
ascertain a number of said subsequent entity interactions with said entity
via said plurality of entity access channels of said entity that were performed by said
social network connections of the user [paragraphs [0156]-[0158]; Fig. 11, paragraph
[0204]; Fig. 17, paragraph [0242]; paragraphs [0243], [0247], [0255]];
map said number of said subsequent entity interactions determined to
have been performed by said social network connections of the user to said social
networking interaction by the user [paragraphs [0156]-[0158]; Fig. 11, paragraph
[0204]; Fig. 17, paragraph [0242]; paragraphs [0243], [0247], [0255]]; and
assign said social networking influence to the user based upon said
number of said subsequent entity interactions [Fig. 1, paragraph [0089]; paragraph
[0203]].
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