How to maximize continuation application value by riding giants' patents

Giant 2

steps methodology to build a super strong continuation patent on the shoulders of giants

Ehud Barone, inventor, [email protected]

Social network rewards

Pub. # US20110184792

Priority date

Jan 28, 2010

Advertising offers using social networks

Pub. # US20130117097

Priority date

Nov 7, 2011

Multi-channel, self-learning, social influence-based incentive generation

Pub. # US20140019225

Priority date

Jul 10, 2012

3

+ + =

Giant 1 Giant 3 Continuation

Advertising and incentives over a social network

Patent # 8560385

Pub. # US20150106178

Priority date

Sep 2, 2005

mailto: [email protected]

https://www.google.com/patents/US20110184792?dq=20110184792&hl=en&sa=X&ei=zrPHU7LGN-m47AbXlIGQCQ&ved=0CB4Q6AEwAA

http://www.google.com/patents/US20130117097

https://www.google.com/patents/US20140019225?dq=20140019225&hl=en&sa=X&ei=4BLJU8juEMOP7Aa-r4BI&ved=0CB4Q6AEwAA



About Me

Ehud Barone

[email protected]

• 2005: Inventor of “Advertising and incentives over a social network” US 8560385 B2 - first patent combining social influencers + ad campaigns for word-of-mouth generation, in a practical method relevant for today’s social networks (e.g. Google, Facebook)

• 2006 – present: CTO, Bees and Pollen, active in the field of leveraging social network data for optimized delivery of user experience

• 2014 – present: inventor, IP monetization, Bees and Pollen

mailto:[email protected]


Methodology - Table of Contents

• How does it maximize the continuation value?

• What is it based on?

• What does it require?

• What process is involved?

• Use case (including claims)

Methodology – Maximizing Continuation Value in Several Dimensions

Maximize continuation’s relevancy to latest and upcoming market developments

1

Maximize continuation’s likelihood to pass USPTO examination

2

Maximize continuation’s capability to block competition (infringement action)

3

Methodology – Main Idea

The idea behind the methodology is to build the continuation’s claims based on 3rd parties’ patent applications

Your Patent Continuation

1

New Claims – Set 1

3rd Party XXXPatent Application

3rd Party YYYPatent Application

3rd Party ZZZPatent Application

1

2

3



Adopted Claims

3rd PartyPatent Application

Priority date

Filing date

Rejected over

Claims

YourPatent Application

Methodology - Requirements

New Claims

The adopted claims from the 3rd party application/s must have support by your application

Preference for 3rd party application/s that were rejected over your application

Preference for 3rd party application/s that were filed recently, thus having maximal relevancy to latest market and product developments

The priority date of the 3rd party application/s must be later than your application priority date

Preference for 3rd party application/s that were filed by giants and market leaders versus smaller or less successful entities

Methodology – 3 Steps Process

Find a 3rd party patent application that was filed by a giant/leader and have priority date later than your application

Was the 3rd party application rejected

over your application?

Yes

Was the 3rd party application rejected by an application having priority date later

than your application?

Was the 3rd party application granted?

No

Examine the 3rd party application’s claims and select the claims that are well supported by your application

Adopt the supported claims’ language and terminology to your application and include them in your continuation

No

Drill down and examine the 3rd party application to ensure that it can’t serve as prior art to the claims you like to file. Here, the tendency is not to use it in the continuation

YesNo

Go select another 3rd party application (up to 2-3 3rd party applications)

Yes

1

2

3

Use Case

Continuation Use Case - Highlights

• Continuation was filed in less than a month work

• Continuation comprising:• Over 60 claims

• 10 independent claims

• Continuation aggregates claims from 3 giant’s pending patents, including:• Google

• Microsoft

• IBM

Continuation Use Case – Related Patents

Social network rewards

Pub. # US20110184792

Priority date

Jan 28, 2010

Rejected over

My patent application!

Advertising offers using social networks

Pub. # US20130117097

Priority date

Nov 7, 2011

Rejected over

Pending patents by Yahoo and IBM with earliest priority date of Mar, 2009

Multi-channel, self-learning, social influence-based incentive generation

Pub. # US20140019225

Priority date

Jul 10, 2012

Rejected over

My patent application!

+ + =

3rd Party Patent 1Filed 4 year ago

Advertising and incentives over a social network

Patent # 8560385

Pub.# US20150106178

Priority date

Sep 2, 2005

3rd Party Patent 2Filed over 3 years ago

3rd Party Patent 3Filed over 2 years ago

My ContinuationFiled last month!

(Dec 2014)






Use Case Continuation - New Claims 21-42 – Based on Microsoft US20110184792

21. (New) An advertising method implemented by at least one computing device,

said advertising method comprising:

obtaining information from a social network, said information describing

interactions of users via said social network [Fig. 1, paragraph [0089]; Fig. 11,

paragraph [0204]];

determining influence of some of said users on others of said users via

said social network from said information [Fig. 1; Fig. 3, paragraph [0107]; paragraph

[0201]; Fig. 12, paragraph [0214], Fig. 13, paragraph [0217]]; and

computing a reward based on said influence for at least one of said users

[paragraph [0060]; Fig. 1; Fig. 3, paragraphs [0108]-[0109]; Fig. 12, paragraphs [0212]-

[0214]; Fig. 13, paragraph [0217]].

22. (New) The method of claim 21, wherein said information describes status

updates communicated via said social network [Fig. 2, paragraphs [0097]-[0098];

paragraphs [0099], [0188]-[0192]; Fig. 10, paragraph [0193]; paragraph [0194]; Fig. 13,

paragraph [0217]].

23 (New). The method of claim 21, wherein said information describes content

sharing that was performed via said social network [Fig. 17, paragraph [0242];

paragraphs [0243], [0254]-[0255]].

24. (New) The method of claim 21, wherein said reward is a nonmonetary reward

[paragraphs [0167]-[0173]].

25. (New) The method of claim 24, wherein said nonmonetary reward includes an

indicator that is viewable via a profile of said at least one of said users in said social

network [Fig. 4, paragraph [0124]; Fig. 5, paragraph [0127], Fig. 6, paragraph [0130]].

26. (New) The method of claim 21, wherein a notification of said reward is

communicated via an email [paragraph [0130]; Fig. 17, paragraph [0242]].



27. (New) The method of claim 21, wherein said determining influence is based at

least in part on a number of communications involving said reward that were

communicated via said social network that were initiated by each user that caused

subsequent communications via said social network [Fig. 11, paragraph [0204]; Fig. 17,

paragraph [0242]; paragraphs [0247]-[0253], [0255]].

28. (New) The method of claim 21, wherein said determining influence includes

computing an influence graph [Fig. 12, paragraph [0214]].

29. (New) The method of claim 21, wherein:

said reward is one of a plurality of rewards,

said plurality of rewards is based on at least one criterion used in said

determining influence; and

said plurality of rewards is arranged in a hierarchy according to said at

least one criterion [paragraph [0109]; Fig. 4, paragraph [0124]; paragraphs [0243]-

[0246]].

30. (New) An advertising method implemented by at least one computing device,

said advertising method comprising:

computing an effect of a reward, associated with a product or service, on

communications via a social network between users of said social network [Fig. 1,

paragraph [0089], [0106]-[0109]]; and

employing information relating to said effect to generate a display in a

user interface to show said effect of said reward [Fig. 4, paragraph [0124]; Fig. 5,

paragraph [0127]; Fig. 6, paragraph [0130]].

Continuation New Claims 21-39 - based on Microsoft US20110184792 (3)

31. (New) The method of claim 30, wherein said employing includes indicating a

monetary amount that is chargeable to a provider of said product or service regarding

said reward [Fig. 3, paragraph [0110]; Fig. 4, paragraph [0124]; Fig. 5, paragraph

[0127]; Fig. 8B, paragraphs [0144]-[0146]; paragraph [0221]].




32. (New) The method of claim 31, wherein said monetary amount is based at least

in part on said effect [paragraphs [0221]-[0222]].

33. (New) The method of claim 30, wherein said reward is associated with user

profiles of said social network [Fig. 4, paragraph [0124]; Fig. 5, paragraph [0127];

paragraphs [0190]-[0193]; Fig. 13, paragraph [0217]].

34. (New) The method of claim 30, wherein said reward is a nonmonetary reward

that is configured to recognize one or more of said users of said social network that

initiated communications regarding said product or service [paragraphs [0167]-[0173]].

35. (New) The method of claim 30, wherein said computing of said effect is based

at least in part on a number of communications involving said reward, communicated

via said social network that were initiated by each of said users, respectively, that

caused subsequent communications via said social network [Fig. 11, paragraph [0204];

paragraphs [0247]-[0253], [0255]].

36. (New) At least one tangible computer-readable medium comprising instructions

stored thereon that, responsive to execution on a computing device, cause the computing

device to:

determine influence of a plurality of users of a social network on each

other [Fig. 3, paragraph [0107]; Fig. 12, paragraph [0214]; Fig. 13, paragraph [0217]];

ascertain designated users of said plurality of users who are to receive a

reward based on said influence [Fig. 1, paragraph [0089]; Fig. 3, paragraphs [0108]-

[0109]; paragraphs [0212]-[0213]; Fig. 12, paragraph [0214]; Fig. 13, paragraph

[0217]]; and

communicate a notification of said reward to said designated users via

accounts of said designated users in said social network [paragraph [0060]; paragraphs

[0114]-[0121]; Fig. 4, paragraph [0124] ; Fig. 13, paragraph [0217]].



37. (New) At least one tangible computer-readable medium of claim 36, wherein

said influence is based at least in part on multiple communications involving said

reward that were communicated via said social network and that were initiated by each

of said plurality of users, respectively, which multiple communications caused

subsequent communications via said social network [paragraphs [0201]-[0203], [0247]].

38. (New) At least one tangible computer-readable medium of claim 36, wherein

said rewards are arranged in a hierarchy according to one or more criteria [paragraph

[0109]; Fig. 4, paragraph [0124]; Fig. 12, paragraph [0214]; paragraphs [0243]-[0246]].

39. (New) An advertising method comprising:

obtaining data, using at least one computing device, that describes

interaction of users via a social network, said interaction pertaining to a number of

mentions of a product or service by said users [Fig. 1, paragraph [0089]; Fig. 11,

paragraph [0204]];

determining influence, using said at least one computing device, of one

or more of said users on other ones of said users via said social network from said

obtained data, said influence being based at least in part on said number of mentions of

said product or service [Fig. 3, paragraph [0107]; Fig. 12, paragraph [0214]; paragraph

[0201]; Fig. 13, paragraph [0217]]; and

configuring a reward, using said at least one computing device, to be

associated with at least one of said users based on said influence, said reward being

associated with a user profile that is displayed in conjunction with status updates

originated by said at least one of said users in a network feed of at least one other of

said users of said social network [Fig. 3, paragraph [0109]; Fig. 5, paragraph [0127];

Fig. 7, paragraph [0131]; Fig. 12, paragraph [0214]; Fig. 13, paragraph [0217]].

40. (New) The method of claim 39, wherein said data describes status updates

communicated via said social network [Fig. 2, paragraphs [0097]-[0098]; paragraphs

[0099], [0188]-[0192]; Fig. 10, paragraph [0193]; paragraph [0194]; Fig. 13, paragraph

[0217]].



41. (New) The method of claim 39, wherein said data describes content sharing that

was performed via said social network [Fig. 17, paragraph [0242]; paragraphs [0243],

[0254]-[0255]].

42. (New) The method of claim 39, where said determining influence includes

computing an influence diagram [Fig. 12, paragraph [0214]].


Use Case Continuation - New Claims 43-72 – Based on Google US20130117097

43. (New) A method executing on one or more computing devices, the method

comprising:

transmitting, using said one or more computing devices, an electronic

advertisement to a computing device of a user, wherein said electronic advertisement

includes an invitation for said user to receive a non-cash benefit in return for allowing

an advertiser associated with said electronic advertisement to utilize one or more aspects

of an account of said user on a social network on behalf of said advertiser [paragraphs

[0012], [0060]-[0064]; Fig. 4, paragraph [0124]; Fig. 5, paragraph [0127]; Fig. 6,

paragraph [0130]; Fig. 17, paragraph [0242]], wherein said social network comprises a

service on which said user can post messages, and wherein said social network

comprises accounts for each of one or more co-users of said social network and said

account of said user is connected to said accounts of said one or more co-users of said

social network [Fig. 2, paragraphs [0097]-[0099]];

receiving, using said one or more computing devices, an indication that

said user has accepted said invitation for said non-cash benefit [paragraph [0223]]; and

in response to said receiving said indication, performing at least one

action on behalf of said advertiser relating to said account of said user on said social

network [paragraphs [0064]-[0065]; paragraphs [0225]-[0234]; Fig. 16, paragraphs

[0235]-[0241]].

44. (New) The method of claim 43, wherein said non-cash benefit comprises a

discount on a product or service provided by said advertiser [paragraphs [0145]-[0147];

paragraphs [0168]-[0173]].

45. (New) The method of claim 43, wherein said non-cash benefit comprises access

to at least one of a product, a service, and information to which said user did not

previously have access [Fig. 5, paragraph [0127]; paragraphs [0036], [0173]].



Continuation New Claims 21-39 - based on Google US20130117097 (2)

46. (New) The method of claim 43, wherein said user allowing said advertiser to

utilize one or more aspects of said account of said user comprises said user agreeing to

post a message on said account of said user on said social network, wherein performing

said action on behalf of said advertiser comprises transmitting data responsive to which

said message is posted, wherein said message is related to at least one of said

advertisement and said advertiser [paragraph [0010]; paragraph [0062]; paragraph

[0102]; Fig. 5, paragraph [0127]; Fig. 6, paragraph [0130]; paragraphs [0225]-[0234]].

47. (New) The method of claim 43, further comprising:

receiving interaction data relating to an interaction of one or more co-

users of said social network with a posted message; and

storing derived data based on said interaction data in a memory and

providing said advertiser with access to said data based on said derived data [Fig. 3,

paragraphs [0106]-[0107]; Fig. 8A, paragraphs [0140]-[0141]; paragraph [0201]; Fig.

11, paragraph [0204]; paragraphs [0254]-[0259]].

48. (New) The method of claim 47, wherein said non-cash benefit is based at least

in part on said interaction data [paragraphs [0201]-[0203], [0208], [0213]; Fig. 13,

paragraph [0217]].

49. (New) The method of claim 43, wherein said performing said one or more

actions on behalf of said advertiser comprises storing social network data relating to

said social network of said user in a memory and providing said advertiser with access

to said social network data [Fig. 3, paragraphs [0106]-[0107]; Fig. 8A, paragraphs

[0140]-[0141]; paragraph [0201]; Fig. 11, paragraph [0204]; paragraph [0254]].

50. (New) The method of claim 49, wherein said social network data comprises a

list of said co-users with which said user is connected in said social network [Fig. 11,





51. (New) The method of claim 49, wherein said social network data comprises

profile information associated with said user on said social network [paragraphs [0188]-

[0192]; Fig. 11, paragraph [0204]].


in part on said social network data [paragraphs [0109], [0173]-[0174], [0201], [0213];

Fig. 13, paragraph [0217]].


in part on a number of co-users with which said user is connected through said social

network [paragraph [0201]; Fig. 12, paragraph [0214]].

54. (New) The method of claim 43, wherein a confirmation message is provided to

said user and said confirmation message includes information usable by said user to

access said non-cash benefit [Fig. 6, paragraph [0130]; paragraphs [0230], [0232]-

[0233]].

55. (New) A communications apparatus comprising:

at least one computing device operably coupled to at least one memory

and configured to:

transmit an electronic advertisement to a computing device of a user,

wherein said electronic advertisement includes an invitation for said user to receive a

non-cash benefit in return for allowing an advertiser associated with said electronic

advertisement to utilize one or more aspects of an account of said user on a social

network on behalf of said advertiser [paragraphs [0012], [0060]-[0064]; Fig. 4,

paragraph [0124]; Fig. 5, paragraph [0127]; Fig. 6, paragraph [0130]; paragraphs

[0145]-[0147], [0168]-[0173]; Fig. 17, paragraph [0242]], wherein said social network

comprises a service on which said user can post messages, and wherein said social

network comprises accounts for each of one or more co-users of said social network and

said account of said user is connected to said accounts of said one or more co-users of

said social network [Fig. 2, paragraphs [0097]-[0099]];



receive an indication that said user has accepted said invitation for

said non-cash benefit [paragraph [0223]];

in response to said indication, perform at least one action on behalf of

said advertiser relating to said account of said user on said social network [paragraphs

[0064]-[0065]; paragraphs [0225]-[0234]; Fig. 16, paragraphs [0235]-[0241]]; and

in response to said indication, transmit benefit data to said user that is

configured to provide said user with access to said non-cash benefit [Fig. 6, paragraph

[0130]; paragraph [0230]].

56. (New) The apparatus of claim 55, wherein said non-cash benefit comprises a

discount on a product or service provided by said advertiser [paragraphs [0145]-[0147];

paragraphs [0168]-[0173]].

57. (New) The apparatus of claim 55, wherein said non-cash benefit comprises

access to at least one of a product, service, or information to which the user did not

previously have access [paragraph [0036]; Fig. 5, paragraph [0127]; paragraph [0173]].

58. (New) The apparatus of claim 55, wherein said at least one computing device is

configured to perform said at least one action on behalf of said advertiser by

transmitting responsive data, responsive to which a message is posted on said account of

said user on said social network, said message being related to at least one of said

advertisement or said advertiser [paragraphs [0010], [0062], [0102]; Fig. 5, paragraph

[0127]; Fig. 6, paragraph [0130]; paragraphs [0225]-[0234]].


configured to:

receive interaction data relating to an interaction of one or more co-users

of said social network with a posted message; and

store derived data based on said interaction data in said at least one

memory and provide said advertiser with access to said derived data [Fig. 3, paragraphs

[0106]-[0107]; Fig. 8A, paragraphs [0140]-[0141]; paragraph [0201]; Fig. 11, paragraph

[0204]; paragraphs [0254]-[0259]].



60. (New) The apparatus of claim 59, wherein said non-cash benefit is based at least

in part on said interaction data [paragraphs [0201]-[0203], [0208], [0213]; Fig. 12,

paragraph [0214]; Fig. 13, paragraph [0217]; paragraphs [0218], [0247]].


configured to perform at least one of said at least one action on behalf of said advertiser

by storing social network data, relating to said social network of said user, in said at

least one memory and providing said advertiser with access to said social network data

[Fig. 3, paragraphs [0106]-[0107]; Fig. 8A, paragraphs [0140]-[0141]; paragraph

[0201]; Fig. 11, paragraph [0204]; paragraph [0254]].

62. (New) The apparatus of claim 61, wherein said social network data comprises a

list of said co-users with whom said user is connected in said social network [Fig. 11,


63. (New) The apparatus of claim 61, wherein said social network data comprises

profile information associated with said user on said social network [paragraphs [0188]-

[0192]; Fig. 11, paragraph [0204]].



in part on said social network data [paragraphs [0109], [0173]-[0174], [0201], [0213];

Fig. 13, paragraph [0217]].


in part on a number of co-users with whom said user is connected through said social

network [paragraph [0201]; Fig. 12, paragraph [0214]].




66. (New) A computer-readable medium having instructions stored thereon that,

when executed by a processor, cause said processor to perform operations comprising:

transmitting an electronic advertisement to a computing device of a user,

wherein said electronic advertisement includes an invitation for said user to receive a

non-cash benefit in return for allowing an advertiser associated with said electronic

advertisement to utilize one or more aspects of an account of said user on a social

network on behalf of said advertiser paragraphs [0012], [0060]-[0064]; Fig. 4,

paragraph [0124]; Fig. 5, paragraph [0127]; Fig. 6, paragraph [0130]; paragraphs

[0145]-[0147], [0168]-[0173]; Fig. 17, paragraph [0242]], wherein said social network

comprises a service on which said user can post messages, and wherein said social

network comprises accounts for each of one or more co-users of said social network and

said account of said user is connected to said accounts of said one or more co-users of

said social network [Fig. 2, paragraphs [0097]-[0099]];

receiving an indication that said user has accepted said invitation for said

non-cash benefit [paragraph [0223]];

in response to said receiving said indication, performing at least one

action on behalf of said advertiser relating to said account of said user on said social

network [paragraphs [0064]-[0065], [0225]-[0234]; Fig. 16, paragraphs [0235]-[0241]];

and

in response to said receiving said indication, transmitting data to said

user that is configured to provide said user with access to said non-cash benefit [Fig. 6,

paragraph [0130]; paragraph [0230]].


67. (New) The computer-readable medium of claim 66, wherein said performing

said at least one action on behalf of said advertiser comprises transmitting data

responsive to which a message is posted on said account of said user on said social

network, wherein said message is related to at least one of said advertisement or said

advertiser [[paragraph [0010]; paragraph [0062]; Fig. 5, paragraph [0072]; paragraph

[0102]; Fig. 6, paragraph [0130]; paragraphs [0225]-[0234]].

68. (New) The computer-readable medium of claim 66, further comprising:




receiving interaction data relating to an interaction of one or more co-

users of said social network with a posted message; and

storing derived data, based on said interaction data, in a memory and

providing said advertiser with access to said derived data [Fig. 3, paragraphs [0106]-

[0107]; Fig. 8A, paragraphs [0140]-[0141]; paragraph [0201]; Fig. 11, paragraph

[0204]; paragraphs [0254]-[0259]].

69. (New) The computer-readable medium of claim 68, wherein said non-cash

benefit is based at least in part on said interaction data [paragraphs [0201]-[0203],

[0208], [0213]].


discount relating to at least one of said advertiser or a product or service associated with

said advertisement, and wherein a value of said discount provided to said user increases

as a number of co-users with whom said user is connected through said social network

increases [paragraphs [0201]-[0202]; Fig. 12, paragraph [0214]].


discount relating to at least one of said advertiser or a product or service associated with

said advertisement, and wherein a value of said discount provided to said user increases

as a number of co-users who interact with said posted message increases [paragraphs

[0201]-[0202], [0247]].

72. (New) The method of claim 46, further comprising transmitting said electronic

advertisement to at least one of co-users who repost said message and co-users who

provide an indication of approval of said message, wherein said electronic

advertisement includes an invitation for said at least one of co-users who repost said

message and co-users who provide an indication of approval of said message to receive

said non-cash benefit in return for allowing said advertiser to utilize one or more aspects

of an account of said at least one of co-users who repost said message and co-users who

provide said indication of approval of said message on a social network on behalf of



said advertiser [paragraph [0061], Fig. 17, paragraph [0242]; paragraphs [0256]-

[0259]].


Use Case Continuation - New Claims 73-87 – Based on IBM US20140019225

73. (New) A method, comprising:

detecting, via a processor, a social networking interaction by a user

within a social networking website that positively references a marketplace offering of

an entity [Fig. 1, paragraph [0089]; Fig. 13, paragraph [0217]];

ascertaining, in response to said detecting said social networking

interaction by the user, a social networking influence of the user based upon entity

interactions by social network connections of the user with said entity via a plurality of

entity access channels of said entity [paragraphs [0201]-[0202]; Fig. 13, paragraph

[0217]];

determining that said social networking influence of the user satisfies a

reward threshold defined within a social networking influence incentive rule [paragraph


generating, in response to said determining that said social networking

influence of the user satisfies said reward threshold, an incentive defined within said

social networking influence incentive rule for the user [paragraph [0064]; Fig. 1,


74. (New) The method of claim 73, wherein said ascertaining, in response to said

detecting said social networking interaction by the user, said social networking

influence of the user based upon said entity interactions by said social network

connections of the user with said entity via said plurality of entity access channels of

said entity comprises:

identifying social network connections of the user [paragraphs [0188],

[0191]; Fig. 10, paragraph [0193]; paragraph [0201]];

monitoring subsequent entity interactions with said entity via said

plurality of entity access channels of said entity [paragraphs [0156]-[0158]; Fig. 11,

paragraph [0204]; Fig. 17, paragraph [0242]; paragraphs [0243]-[0244], [0247], [0254]-

[0255]]; and

calculating social networking influence of the user based upon a number

of said subsequent entity interactions determined to have been performed by said social

network connections of the user [Fig. 3, paragraphs [0106]-[0107]; paragraphs [0201]-

[0202]; Fig. 12, paragraph [0214]; paragraph [0243]].



75. (New) The method of claim 74, wherein said calculating said social networking

influence of the user based upon said number of said subsequent entity interactions

comprises:

analyzing said subsequent entity interactions with said entity via said

plurality of entity access channels of said entity [paragraphs [0099], [0201]-[0202]];

ascertaining a number of said subsequent entity interactions with said

entity via said plurality of entity access channels of said entity that were performed by

said social network connections of the user [paragraphs [0156]-[0158]; Fig. 11,

paragraph [0204]; Fig. 17, paragraph [0242]; paragraphs [0243], [0247], [0255]];

mapping a number of said subsequent entity interactions determined to

have been performed by said social network connections of the user to said social

networking interactions of the user [paragraphs [0156]-[0158]; Fig. 11, paragraph

[0204]; Fig. 17, paragraph [0242]; paragraphs [0243], [0247], [0255]]; and

assigning said social networking influence to the user based upon said

number of said subsequent entity interactions [Fig. 1, paragraph [0089]; paragraph

[0203]].


in a simulation mode, determining that said social networking influence

of the user is not defined within said social networking influence incentive rule

[paragraph [0185]; Fig. 14, paragraph [0219]; Table I, paragraphs [0221]-[0222]];

in a simulation mode, determining that said social networking influence

of the user justifies a new social networking incentive definition [paragraph [0185]; Fig.

14, paragraph [0219]; Table I, paragraphs [0221]-[0222]];

creating, in response to said determining that said social networking

influence of the user justifies said new social networking incentive definition, a new

social networking influence incentive rule comprising said new social networking

incentive definition [paragraph [0185]; Fig. 14, paragraph [0219]; Table I, paragraphs

[0221]-[0222]]; and

generating said incentive for the user using said new social networking

influence incentive rule [Fig. 1, paragraph [0089]; Fig. 13, paragraph [0217]].




creating an incentive profile for the user based upon said social

networking influence of the user [Fig. 2, paragraph [0097]; Fig. 12, paragraph [0214]];

monitoring said social networking influence of the user over time

[paragraphs [0048], [0097], [0233], [0253]];

ascertaining that said social networking influence of the user has changed

over time [paragraphs [0048], [0097], [0233], [0253]];

adjusting, in response to said ascertaining that said social networking

influence of the user has changed over time, said social networking influence of the user

within said incentive profile for the user based on a function of changing social

networking influence of the user over time [paragraphs [0048], [0097], [0233], [0253]];

and

changing future suggestions of incentives for the user based upon said

social networking influence of the user within said incentive profile for the user as

adjusted by said adjusting [paragraphs [0048], [0064], [0097], [0233], [0253]].


determining that said generated incentive defined within said social

networking influence incentive rule for the user did not effectively incentivize further

positive social networking interactions by the user [paragraph [0216]]; and

increasing said incentive defined within said social networking influence

incentive rule for the user in response to said determining that said generated incentive

defined within said social networking influence incentive rule for the user did not

effectively incentivize further positive social networking interactions by the user

[paragraph [0216]].

79. (New) A system, comprising:

a memory that stores social networking influence incentive rules; and

a processor programmed to:



detect a social networking interaction by a user within a social

networking website that positively references a marketplace offering of an entity [Fig. 1,

paragraph [0089]; Fig. 13, paragraph [0217]];

determine, in response to detecting said social networking interaction

by the user, a social networking influence of the user based upon entity interactions by

social network connections of the user with said entity via a plurality of entity access

channels of said entity [paragraphs [0201]-[0202]; Fig. 13, paragraph [0217]];

ascertain that said social networking influence of the user satisfies a



generate, in response to ascertaining that said social networking

influence of the user satisfies said reward threshold defined within said social

networking influence incentive rule, an incentive defined within said social networking

influence incentive rule for the user [paragraph [0064]; Fig. 1, paragraph [0089]; Fig.

13, paragraph [0217]].

80. (New) The system of claim 79, wherein said processor which is programmed to

determine is programmed to:

identify said social network connections of the user [paragraphs [0188],


monitor subsequent entity interactions with said entity via said plurality

of entity access channels of said entity [paragraphs [0156]-[0158]; Fig. 11, paragraph

[0204]; Fig. 17, paragraph [0242]; paragraphs [0243]-[0244], [0247], [0254]-[0255]];

and

calculate said social networking influence of the user based upon a

number of said subsequent entity interactions determined to have been performed by

said social network connections of the user [Fig. 3, paragraphs [0106]-[0107];

paragraphs [0201]-[0202]; Fig. 12, paragraph [0214]; paragraph [0243]].

81. (New) The system of claim 80, wherein said processor programmed to calculate

is programmed to:



analyze said subsequent entity interactions with said entity via said


ascertain a number of said subsequent entity interactions with said entity

via said plurality of entity access channels of said entity that were performed by said

social network connections of the user [paragraphs [0156]-[0158]; Fig. 11, paragraph

[0204]; Fig. 17, paragraph [0242]; paragraphs [0243], [0247], [0255]];

map said number of said subsequent entity interactions determined to


networking interaction by the user [paragraphs [0156]-[0158]; Fig. 11, paragraph


assign said social networking influence to the user based upon said


[0203]].

My Continuation New Claims – based on IBM US20140019225 (3)

82. (New) The system of claim 79, wherein said processor is further programmed

to:

ascertain that said social networking influence of the user is not defined

within said social networking influence incentive rule [paragraph [0185]; Fig. 14,

paragraph [0219]; Table I, paragraphs [0221]-[0222]];

determine that said social networking influence of the user justifies a new

social networking incentive definition [paragraph [0185]; Fig. 14, paragraph [0219];

Table I, paragraphs [0221]-[0222]];

create, in response to determining that said social networking influence

of the user justifies said new social networking incentive definition, a new social

networking influence incentive rule comprising said new social networking incentive

definition [paragraph [0185]; Fig. 14, paragraph [0219]; Table I, paragraphs [0221]-

[0222]], said create a new social networking influence incentive rule comprising:

defining said social networking influence of the user as a new social

networking incentive threshold within said new social networking incentive definition




of said new social networking influence incentive rule [paragraph [0185]; Fig. 14,

paragraph [0219]; Table I, paragraphs [0221]-[0222]]; and

providing a new incentive within said new social networking incentive

definition of said new social networking influence incentive rule [paragraph [0185]; Fig.

14, paragraph [0219]; Table I, paragraphs [0221]-[0222]]; and

generate said incentive for the user using said new social networking

influence incentive rule [Fig. 1, paragraph [0089]; Fig. 13, paragraph [0217]].


to:

create an incentive profile for the user based upon said social networking

influence of the user [Fig. 2, paragraph [0097]; Fig. 12, paragraph [0214]];

monitor said social networking influence of the user over time

[paragraphs [0048], [0097], [0233], [0253]];

ascertain that said social networking influence of the user has changed

over time [paragraphs [0048], [0097], [0233], [0253]];

adjust, in response to determining that said social networking influence

of the user has changed over time, said social networking influence of the user within

said incentive profile for the user based upon said social networking influence of the

user over time [paragraphs [0048], [0097], [0233], [0253]]; and

change future suggestions of incentives for the user based upon said

social networking influence of the user within said incentive profile for the user as

adjusted [paragraphs [0048], [0097], [0233], [0253]].


to:

determine that said incentive defined within said social networking

influence incentive rule for the user did not effectively incentivize further positive social

networking interactions by the user [paragraph [0216]]; and

increase said incentive defined within said social networking influence

incentive rule for the user in response to determining that said incentive defined within

said social networking influence incentive rule for the user did not effectively



incentivize further positive social networking interactions by the user [paragraph

[0216]].

85. (New) A computer program product comprising a computer readable storage

medium including computer readable program code, where the computer readable

program code when executed on a computer causes the computer to:

detect a social networking interaction by a user within a social

networking website that positively references a marketplace offering of an entity [Fig. 1,

paragraph [0089]; Fig. 13, paragraph [0217]];

ascertain, in response to detecting said social networking interaction by

the user, a social networking influence of the user based upon entity interactions by

social network connections of the user with said entity via a plurality of entity access

channels of said entity [paragraphs [0201]-[0202]; Fig. 13, paragraph [0217]];

determine that said social networking influence of the user satisfies a



generate, in response to determining that said social networking influence

of the user satisfies said reward threshold defined within said social networking

influence incentive rule, an incentive defined within said social networking influence

incentive rule for the user [paragraph [0064]; Fig. 1, paragraph [0089]; Fig. 13,

paragraph [0217]].

86. (New) The computer program product of claim 85, wherein causing the

computer to ascertain, in response to detecting said social networking interaction by the

user, said social networking influence of the user based upon said entity interactions by

said social network connections of the user with said entity via said plurality of entity

access channels of said entity, comprises causing the computer to:

identify said social network connections of the user [paragraphs [0188],


monitor subsequent entity interactions with said entity via said plurality

of entity access channels of said entity [paragraphs [0156]-[0158]; Fig. 11, paragraph



[0204]; Fig. 17, paragraph [0242]; paragraphs [0243]-[0244], [0247], [0254]-[0255]];

and

calculate said social networking influence of the user based upon a

number of said subsequent entity interactions determined to have been performed by

said social network connections of the user [Fig. 3, paragraphs [0106]-[0107];

paragraphs [0201]-[0202]; Fig. 12, paragraph [0214]; paragraph [0243]].

87. (New) The computer program product of claim 86, wherein causing the

computer to calculate said social networking influence of the user based upon said

number of said monitored subsequent entity interactions determined to have been

performed by said identified social network connections of the user, comprises causing

the computer to:

analyze said subsequent entity interactions with said entity via said


ascertain a number of said subsequent entity interactions with said entity

via said plurality of entity access channels of said entity that were performed by said

social network connections of the user [paragraphs [0156]-[0158]; Fig. 11, paragraph

[0204]; Fig. 17, paragraph [0242]; paragraphs [0243], [0247], [0255]];

map said number of said subsequent entity interactions determined to


networking interaction by the user [paragraphs [0156]-[0158]; Fig. 11, paragraph


assign said social networking influence to the user based upon said


[0203]].


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How to maximize continuation application value by riding giants' patents

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