How to Maximise your Success at Medtec Europe · Find strategies to keep your potential customer...
2
www.medteceurope.com/europe @MedtecEurope #MedtecEU Medtec Europe Germany How to Maximise your Success at Medtec Europe 17–19 April 2018 Messe Stuttgart, Germany Post Show Don’t be forgotten We recommend to have a follow up strategy set up before the show. This way, you will have it ready at hand as soon as Medtec Europe closes. Be aware that trade show visitors have many encounters during their attendance. The sooner you reach out to them, the easier it is to be remembered. As much as you want to believe yours were different, it’s tough to remember everyone’s name and product after the show. Don’t be afraid of reaching out too quickly. Watch our tutorial on how to structure your follow-up activities efficiently. Who did you talk to and about what? The more information you have gathered during your rather short encounter with a visitor at your Medtec booth, the easier it will be for you to address your lead with a tightly tailored message providing the ideal solution/product for his demands. Keep prospects engaged – long term relations are valuable Find strategies to keep your potential customer engaged, no matter if they become a customer right away, or still are thinking about it. Invite them to subscribe to your newsletter or to your social media group. You can make use of the Medtec social media touchpoints, such as #MedtecEU on Twitter (@MedtecEurope). Exhibiting tips after the show Harvest the fruits of your activities
Transcript of How to Maximise your Success at Medtec Europe · Find strategies to keep your potential customer...
www.medteceurope.com/europe @MedtecEurope #MedtecEU Medtec Europe Germany
How to Maximise your Success at Medtec Europe
17–19 April 2018 Messe Stuttgart, Germany
Post
Show
Don’t be forgotten We recommend to have a follow up strategy set up before the show. This way, you will have it ready at hand as soon as Medtec Europe closes. Be aware that trade show visitors have many encounters during their attendance. The sooner you reach out to them, the easier it is to be remembered. As much as you want to believe yours were different, it’s tough to remember everyone’s name and product after the show. Don’t be afraid of reaching out too quickly.Watch our tutorial on how to structure your follow-up activities efficiently.
Who did you talk to and about what? The more information you have gathered
during your rather short encounter with a visitor at your Medtec booth, the easier it will be for you to address your lead with a tightly tailored message providing the ideal solution/product for his demands.
Keep prospects engaged – long term relations are valuable Find strategies to keep your potential customer engaged, no matter if they become a customer right away, or still are thinking about it. Invite them to subscribe to your newsletter or to your social media group. You can make use of the Medtec social media touchpoints, such as #MedtecEU on Twitter (@MedtecEurope).
Exhibiting tips after the showHarvest the fruits of your activities
KEY ACCOUNT MANAGER
Enrico [email protected]: +49 2241 95 978 12
BUSINESS DEVELOPMENT
Paula [email protected]
T: +31 207 081 748
ACCOUNT EXECUTIVE
Niall O’[email protected]: +49 2241 95 978 15
ACCOUNT EXECUTIVE
Tyhardi [email protected]
T: +49 2241 95 978 14
For further details, please contact our sales team:
www.medteceurope.com/europe @MedtecEurope #MedtecEU Medtec Europe Germany
Write about trade show topics and your experience at Medtec Europe Post an article or a press release about your participation at the latest Medtec Europe event on your website’s news section, or on your company’s social media profiles and place press releases in industry media outlets. You can give the reader an overview of your displayed products or start a discussion about the latest topics and trends.
Make sure your message is aligned with your main objectives identified before the show. Photographs of visitor interactions at your stand would be a solid item to complement your articles.
Capture Visitor Data N200 visit lead scan for lead generation supplied by the Medtec Europe Team make this part very easy. Get as many leads as you can and turn them into sales saving you from losing the business cards and making errors in writing people’s contacts.You get all the data in a spreadsheet that can be imported into your database and actioned.
17–19 April 2018 Messe Stuttgart, Germany
80% of leads are not followed up post event. Can you afford to throw away €800, €8,000
or €80,000 worth of business?
