How to market engagement not awareness
-
Upload
phillip-haid -
Category
Marketing
-
view
62 -
download
1
Transcript of How to market engagement not awareness
![Page 1: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/1.jpg)
27 November 2014
PRESENTATION TO THE:
LEARNING NETWORK
WESTERN EDUCATION
OCTOBER 29, 2014
![Page 2: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/2.jpg)
27 November 201427 November 2014
SHOW & TELL:WHAT NOT
TO LEARN IN KINDERGARTEN
![Page 3: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/3.jpg)
27 November 201427 November 2014
![Page 4: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/4.jpg)
27 November 201427 November 2014
GREAT MEMORIES
![Page 5: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/5.jpg)
27 November 201427 November 2014
BUT THERE IS ONE ACTIVITY WE NEED TO
LEAVE BEHIND
![Page 6: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/6.jpg)
27 November 201427 November 2014
![Page 7: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/7.jpg)
27 November 201427 November 2014
PICKED UP SOME BAD HABITS
FOR SOME GOOD REASONS . . .
![Page 8: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/8.jpg)
27 November 201427 November 2014
GREAT MEMORIES
![Page 9: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/9.jpg)
27 November 201427 November 2014
GREAT MEMORIES
![Page 10: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/10.jpg)
27 November 201427 November 2014
GREAT MEMORIES
![Page 11: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/11.jpg)
27 November 201427 November 2014
GREAT MEMORIESVINCE & LARRY “BUCKLE UP”
![Page 12: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/12.jpg)
27 November 201427 November 2014
GREAT MEMORIES
![Page 13: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/13.jpg)
27 November 201427 November 2014
AS A RESULT OF PAST SUCCESS, WE STILL DO IT. ALL THE TIME.
![Page 14: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/14.jpg)
27 November 2014
IN A 24/7, MOBILE OBESESSED, MULTI CHANNEL UNIVERSE,
IT NO LONGER WORKS
![Page 15: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/15.jpg)
27 November 201427 November 2014
SO WHAT SHOULD WE
DO DIFFERENT?
![Page 16: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/16.jpg)
27 November 201427 November 2014
NEED TO ENGAGEIN A BUNCH OF WAYS. OFTER IN COMBO
![Page 17: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/17.jpg)
27 November 201427 November 2014
GIVE ME SOMETHING
TO DO
![Page 18: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/18.jpg)
27 November 201427 November 2014
![Page 19: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/19.jpg)
27 November 201427 November 2014
GREAT MEMORIES
![Page 20: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/20.jpg)
27 November 201427 November 2014
AND A REASONTO DO
IT
![Page 21: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/21.jpg)
27 November 201427 November 2014
AND A REASONTO DO
IT
![Page 22: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/22.jpg)
27 November 201427 November 2014
AND A REASONTO DO
IT
![Page 23: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/23.jpg)
27 November 201427 November 2014
BUT MAKE IT SIMPLE
![Page 24: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/24.jpg)
27 November 201427 November 2014 SIMPLE
![Page 25: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/25.jpg)
27 November 201427 November 2014
![Page 26: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/26.jpg)
27 November 201427 November 2014
MAKE IT FUN
![Page 27: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/27.jpg)
27 November 201427 November 2014
![Page 28: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/28.jpg)
27 November 201427 November 2014
GREAT MEMORIES
![Page 29: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/29.jpg)
27 November 201427 November 2014
GREAT MEMORIES
![Page 30: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/30.jpg)
27 November 201427 November 2014
SHOW UP WHERE YOUR AUDIENCE IS
![Page 31: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/31.jpg)
27 November 201427 November 2014
SHOW UP WHERE
PEOPLE ARE
![Page 32: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/32.jpg)
27 November 201427 November 2014
IN UNEXPTECTED
WAYS
![Page 33: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/33.jpg)
27 November 201427 November 2014
![Page 34: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/34.jpg)
27 November 201427 November 2014
BE AUTHENTIC
![Page 35: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/35.jpg)
27 November 201427 November 2014
BE AUTHENTIC
![Page 36: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/36.jpg)
27 November 201427 November 2014
BE AUTHENTIC
![Page 37: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/37.jpg)
27 November 201427 November 2014
WITH CLEAR GOALS AND
DESIRED OUTCOMES
![Page 38: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/38.jpg)
27 November 201427 November 2014
![Page 39: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/39.jpg)
27 November 201427 November 2014
WHERE THE ASKMATCHES THE
GOAL
![Page 40: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/40.jpg)
27 November 201427 November 2014
WHERE THE ASKMATCHES THE
GOAL
![Page 41: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/41.jpg)
27 November 201427 November 2014
KEEP TRYING AND ITERATINGFAILURE=SUCCESS
![Page 42: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/42.jpg)
27 November 201427 November 2014
KEEP TRYING AND ITERATINGFAILURE=SUCCESS
![Page 43: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/43.jpg)
27 November 201427 November 2014
AND REMEMBER
![Page 44: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/44.jpg)
27 November 201427 November 2014
READY TO ENGAGE?
![Page 45: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/45.jpg)
27 November 201427 November 2014
READY TO ENGAGE?
![Page 46: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/46.jpg)
27 November 201427 November 2014
READY TO ENGAGE?
![Page 47: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/47.jpg)
27 November 2014
IF YOU ARE PREPARED TO REALLY GO FOR IT
WE ARE YOUR PEOPLE
MUST BE ENTICING, BENEFICIAL,
RELATIVELY EASY AND MEASURABLE
![Page 48: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/48.jpg)
27 November 201427 November 2014
QUESTIONS?
![Page 49: How to market engagement not awareness](https://reader033.fdocuments.net/reader033/viewer/2022051314/55a468781a28abcd238b4710/html5/thumbnails/49.jpg)
27 November 201427 November 2014
Phillip Haid // Co-Founder + CEO
1.416.898.1700
@philhaid
@publicinc
HERE’S HOW TO GET IN TOUCH.
27 November 2014