How to manage your social media content strategy, presented by Natanya Anderson
15
SOCIALMEDIA.ORG/SUMMIT2014 ORLANDO OCTOBER 27–29, 2014 How to manage your social media content strategy NATANYA ANDERSON WHOLE FOODS MARKET
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Transcript of How to manage your social media content strategy, presented by Natanya Anderson
SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014
How to manage your socialmedia content strategy
NATANYA ANDERSONWHOLE FOODS MARKET
@natanyap #BrandsOnlySummit
How To Manage Your Social Media Content Strategy
Natanya Anderson
Director, Social Media
Whole Foods Market
@natanyap #BrandsOnlySummit
It’s a Virtuous Cycle
Know Your Community
Dig Into Business Initiatives
Build a Storytelling
Plan
Survey the Entire
Landscape
Optimize
@natanyap #BrandsOnlySummit
Community: Audience +
‘Graphics
Interests
Channel Mores
Loves & Hates
Learned Behaviors
Community
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Why Do People Share?
At its heart, community is about sharing
Source: NY Times Psychology of Sharing report
@natanyap #BrandsOnlySummit @natanyap #BrandsOnlySummit
Business Initiatives: Prospect for Gold
• What internal partners focus on – “Speeds and feeds” – Proof points – Characteristics – Sales goals
• Dig deeper on – Customer needs a product or service supports – What will get customers excited – What gets internal teams excited – How a product helps/inspires/celebrates customers
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Storytelling: Find the Sweet Spot
Source: Augie Ray, experiencetheblog.com, Stop Social Media Marketing, October 7, 2014
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Integrate, Integrate, Integrate!
Shared customer
experience Social
Channels
Blog
Website Mobile Apps
eCommerce
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Create a Conversation
Inherent Invited Incentivized
• Comments • Shares • Reviews
• Re-posts • Celebrations • Chats
• Contests • Ambassadors • Influencers
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Landscape: Think Deep and Wide
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Optimize: Channel Tweaks
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Optimize: Topic Tweaks
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A Virtuous Path
Know Your Community
Dig Into Business Initiatives
Build a Storytelling
Plan
Survey the Entire
Landscape Optimize
@natanyap #BrandsOnlySummit
Thank You
@natanyap
Learn more about past andupcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014
