H O W T O M A N A G E A S U C C E S S F U L E D U C A T I O N

A G E N C Y

B Y M A G D Y AT TA L L A , M . S C .AT TA L L A @ B H M S . C H

LEARNING OUTCOMES

Tips on running a successful small business

01Qualities of a successful education counselor

02The persuasive education agent

03

T I P S O N R U N N I N G A S U C C E S S F U L S M A L L B U S I N E S S

FOCUS ON NICHES

Offer what people want to buy, not just what you want to sell

Better to have a small slice of a large category than a large slice of no market at all

GET YOUR CASH FLOWINGIs your service charge and commission are sufficient for your cash flow?

Do you ask for any advance payment from clients or education institutions?

Do you “add value” to your service to create more cash?

Are you in control of your costs and expenses?

OVERESTIMATE EXPENSES & UNDERESTIMATE REVENUES

The “numbers” side of your business must be acknowledged

Being “conservative” in your numbers doesn’t mean you are willing to accept those numbers

A “trick” to keep you alert and fully focussed on sales and marketing

FOCUS ON SALES & MARKETING MANICALLY

In business, nothing happens until a sale is made

Find ways to get leads, to convert them and to get them buy from you again

Are you focused on getting your brand right before starting to generate leads?

Brands are built bottom-up and not top-down

5 TIPS TO EXPONENTIALLY INCREASE PROFITS

Get more leadsGet

Convert more leads into customersConvert

Increase the number of times those customers buy from youIncrease

Increase the average price point of your salesIncrease

Increase your profit marginsIncrease

LEARNING COMES BEFORE EARNING

Stay

Stay committed to learning about operations, sales and marketing

Identify

Identify the self-learning areas and the ones you need expertise to assist you learning

Learn

Learn how to test, measure and track your business results

DON’T DISCOUNT, ADD VALUE

Discount

Discount means taking money out of your pocket and directly from your bottom-line

Add

Add value propositions up and down your service line

Increase

Increase your margin with the low-cost offerings

Offer

Offer no-cost extras or any kind of “freemiums”

Q U A L I T I E S O F A S U C C E S S F U L E D U C A T I O N C O U N S E L O R

HONESTY

Give your client options to choose from

Do you refer potential clients to your competitors sometime?

Will you communicate your professional opinion that a student visa application may not be successful?

Honesty brings loyalty and trust along with it

EFFICIENCY

Speedy response can make or break a deal

Timely communication regarding their application process is crucial

Assist your client with all paper work

Do you have the right tools at work to make your job more productive?

BE REALISTIC

Make your client know what is possible and what is not

Offer various options in case of visa rejection

COMMUNICATE EFFECTIVELYClarity in communication is the key with partner institutions

Effective communication resolves issues with minimal conflict and builds trust

Maintaining positive relations with local authorities and immigration laws

Stay updated with immigration policies

FIRST-HAND EXPERIENCE

Visit the places you are promoting

Your confidence will translate into better advise and better sales

STAY UP TO DATERead education blogs and industry publications

Attend conferences and network events

New opportunities and market trends may be discovered

It could be your competitive edge

T H E P E R S U A S I V E E D U C AT I O N A G E N T

BE CONCISE

Communicate your ideas clearly and quickly

Have confidence in what you are talking about

KNOW YOUR AUDIENCE

Know their names, family background, career goals, etc.

Read their body language and intentions on the spot

Adjust your tone and language on their body language

USE POSITIVE BODY LANGUAGE

Your hand movement

Your arms position

Your eye contact

Your body position

How you say things?

How engaged your listener is?

ASK QUESTIONS

Asking the right question (closed-ended or open-ended) is crucial

A successful conseling session means that the client has done most of the talking (80/20)

KNOW WHEN TO STEP BACK

Impatience, urgency and force have negative effect on persuasionGive your client some time to digest your “strong” point of view

BE HUMBLE

A powerful tool of persuasion is to admit you may not be perfect

It shows that you are open minded

It shows that you have their best interest in mind

SMILE

Studies have shown that people unconsciously mirror those they interact with

First impressions carry a lot of weight in the decision-making process

A smile will help your client feel comfortable

THANK YOU

M A G D Y AT TA L L AAT TA L L A @ B H M S . C H