How to make your campaign booming

Add astonishment!

Boos/ng your campaign?

Emo/ons connect brands with customers

Descartes defined the basic emo1ons of humans:

•  love •  hate •  desire

•  joy •  astonishment •  sorrow

Daily we are feeling these emo1ons in our lives. Brands try to translate these emo1ons into their communica1ons to connect with their customers.

Astonishment makes people:

Stop

Absorb the experience

Remember Share it with peers

ABract peers to campaign

Example of astonishment (1) Sibos exhibi/on in Osaka (Japan)

Astonishment

ABracts aBen1on Results in contact with customer

Results in contact with customer

ABracts aBen1on Astonishment

Example of astonishment (2) Hannover Messe exhibi/on (Germany)

So astonishment in campaigns….

… makes people stop caused by the teasing message

… let people experience the message in a fun way

… makes people remember the experience and the brand

… makes people talk about their experience and therefore become an ambassador

Do you want people to remember?

www.urbaninterac1ves.com/products

Or contact us:

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+31 (0)70-‐7854233

See various examples on:

How to make your campaign booming

Marketing

Transcript of How to make your campaign booming