How to make the most out of the Next Generation of Web Experience Management

Copyright 2010 FatWire Corporation

Leveraging Web Experience Management

Mark Bridger, President International Operations

Abu Dhabi

21st September 2010

www.fatwire.com


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The Interactive Presence Story…

Business and technology trends driving the evolution of the Web

Challenges in excelling in tomorrow’s interactive world

An evolution from “Web Content Management” towards “Web

Experience Management”

Essential ingredients for success

Who is FatWire and What is FatWire doing to help ?

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Business Trends Driving The Next Generation of

Interactive Web Presence

Businesses need to drive revenue growth through:

Positive and rich customer experience

Enhanced customer loyalty

Timely, contextual and relevant information and offers

Helpful, informative interactions with the organization and with peers

Repeat business through

unmatched customer service

Improve profits through:

Efficient and targeted interaction

Personal touch without the personnel costs

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Investment is Shifting to the Interactive Channels

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Source: Forrester Interactive Marketing Forecast Online Survey, March 2009

The Web today is the most efficient business channel and is

receiving a growing share of the marketing budget

Timely analytics provides organizations with a tangible ROI

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Technology Trends Driving the Next Generation of

Interactive Web Presence

Explosion of rich media

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Technology Trends…


Mobile devices

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Mobile devices

Social networks and communities

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Mobile devices


Mashups and syndication

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Mobile devices



Intelligent recommendations

“Your friends are

reading…”

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Mobile devices



Intelligent recommendations

Real-time interaction

“may I help u?”

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Web Experience Management – A Change in Perspective

Web Content Management (WCM) is the process of managing and delivering

content for display on an organization’s website. A WCM system facilitates

content creation, content control, editing, and website maintenance functions.

WCM

WEMWeb Experience Management (WEM) is the process of managing and delivering

an engaging online experience to website visitors. WEM extends WCM to include

segmentation and targeting, analytics, community/UGC, collaboration, and

mobility solutions, thereby enabling organizations to intelligently and effectively

communicate with prospects, customers, and other stakeholders.

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The Web Experience Management Process

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User-generated content

Content is multi-source

Applications as content

Site authoring becomes collaborative

Mobile channel and mobile device type proliferation

Multi-channel requirement

Location-based services

Social capabilities are critical

Management of social capabilities to enterprise requirements

End-user (site visitor) personalization and customization

Leveraging existing social networks and social graphs

Content

Channels

Interaction

Targeting and personalization is required across an environment of exponentially increasing complexity

Analytics, testing, optimization across a complex environment

Relevance analysis, sentiment analysis, intent, context

Relevance

&

Optimization

Market Requirements Are Expanding Along Multiple

Dimensions

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Next Generation Interactive Presence Challenges…

Entertain, but “enable the transaction” and inform

Provide timely, relevant and contextual information and offers

Enable business agility

Offer personalized interactions – my way

“It’s all about me” !!

Specific to me

When I want it

Where I want it

How I want it

At home, at work, on the move…

Very high expectations…

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FatWire Facts

Founded in 1996

Headquartered in Mineola, NY with a strong global presence

Operating profitably since 2005

International operations:

> 70% of overall revenues

550+ enterprise customers

10,000+ websites under management

200+ employees in 11 countries

Dubai Office Opened 2010

Focused on delivering the leading software platform for

Web Experience Management

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Web Requirements are Rapidly Becoming More

Sophisticated

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Mashups

Articles ImagesUser-GeneratedContent Syndication

You

Video/Audio Vertical

Applications

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The WEM Solution

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Mashups

Articles ImagesUser-GeneratedContentVideo/

Audio SyndicationVertical

Applications

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FatWire Enables a Comprehensive Web Platform with

FatWire WEM and Customer/Partner Applications

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WEM Framework

FatWireModule

Partner Module

FatWireModule

Customer Module

FatWire

Module

App/GadgetMashups

Articles ImagesUser-GeneratedContentVideo/

Audio SyndicationVertical

Applications

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Essential Ingredients for Success…

Consistent management of brand and content globally

Delivery across all channels

Consistent interaction and experience across all channels

Extremely strong personalisation and targeting capabilities

Simplicity (demands least effort by user)

Engagement throughout the process (creating a positive

sentiment)

Relevance providing context-aware, intelligent targeting:

Location

Interests

Customer data

Friends / social networks awareness

…

ALL tightly integrated with your business applications !

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The FatWire Advantage: Comprehensive, Enterprise-Class

Comprehensive, Scalable Content Mgmt

Robust product information management

Digital asset management

Enterprise content integration

User-generated content

Gadgets

Multi-channel

Scalable, dynamic web delivery

Mobile delivery / channel aware content management

Print channel integration via DAM

Social and Interactive

User-generated content, enterprise moderation

End-user personalization

Targeted, relevant and personalized

Implicit and explicit targeting

Dynamic delivery for targeted and multilingual content

End-user personalization

Optimized

Built-in granular analytics for optimization

Integration with third-party analytics packages20

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The Analysts Agree on FatWire’s Leadership

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“FatWire is a leader …and remains on the forefront of the persuasive content experience, offering strong functionality in the areas of content targeting, multisite management, rich media capabilities, and social computing.”

Ranks FatWire the #1 strategic WCM provider on the market“FatWire is well equipped as a strategic web provider.”“The Autonomy-Interwoven and Open Text-Vignette acquisitions leave FatWire as the largest independent WCM vendor”

“Rates FatWire Content Server the Best Web Experience Optimization (WEO) solution on the market: “FatWire provides best coverage of our list of requirements. This highlights its maturity and reliability…”

Ranks FatWire as a Leader in WCM: “FatWire was one of the first vendors in the WCM market to transcend a purist emphasis on technology and instead focus on optimizing the user experience. It has succeeded in selling to prospects in sales and marketing and as a result sustains higher growth than the overall WCM market..”

Forrester Wave Report 2009

http://www.amrresearch.com/default.aspx

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Equity investment

Technology sharing and joint innovation

Strong Joint Go-to-Market

Worldwide Sales Centers (12) Supports Centers (6) Engineering (3)

Largest independent WEM vendor

Rated as a Leader by Analysts Globally

Worldwide offices and support centers

FatWire & EMC a Force in the Middle East…

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FatWire Delivers for Customers Across Industry

Verticals

Manufacturing

GovernmentEFSA

Metropolitan Police (UK)

Health Protection Agency (UK)

Communidad de Madrid

Junta de Castilla y Leon

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Retail

Media/Publishing

News Corporation

Financial Services

Consumer Brands

High Tech

Travel & EntertainmentHealthcare & Pharma.

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The FatWire Strategy

Continue to be successful by making you successful!

Please find out more on STAND 16

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Leveraging Web Experience Management

Mark Bridger, President International Operations

Abu Dhabi

21st September 2010

How to make the most out of the Next Generation of Web Experience Management

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