How to Make Saving Energy as Fun as Skiing
-
Upload
e-source-companies-llc -
Category
Education
-
view
1.136 -
download
0
description
Transcript of How to Make Saving Energy as Fun as Skiing
HOW TO MAKE
SAVING ENERGY AS
FUN AS SKIING Thoughts on marketing and customer
engagement across industries
REALLY? SKIING IS ALREADY FUN.
BUT COULD IT BE EVEN MORE FUN?
3 KEYS: DATA, MESSAGE, CHANNELS
Data: make it easy
EpicMix seamlessly captures data and
makes it relevent to people by
contextualizing the information.
Is 10,000 vertical feet a lot to ski?
Which lifts did I ride the most?
How does this season compare?
Message: keep it simple
EpicMix shares a simple message: I had
fun skiing with my friends today.
Shares this in a social setting
Easy to share with others
Encourages others to participate
Channels: meet me online
EpicMix allows people to automatically
view the data where they already spend
time on social media channels
No need to login to a new system
Automatically updates
Creates network effects
DATA, MESSAGE, CHANNELS
Could the energy industry learn from these 3 keys?
DATA: ENERGY INDUSTRY HAS LOTS
MESSAGE: SAVE WORLD, HAVE FUN
CHANNELS: CUSTOMER DATA IS KEY
Courtesy of Simple Energy
UTILITIES ARE CATCHING ON
TAKING IT TO THE NEXT LEVEL
CHANNELS, MESSAGE… DATA!
MANY OTHER EXAMPLES
A WORD ON WORD OF MOUTH
Social media management versus empowerment: let your customers do
your marketing for you
SOCIAL MEDIA MANAGEMENT: DEFENSIVE
I’D RATHER HEAR IT FROM MY FRIEND
Word of mouth marketing Ineffective marketing
Conclusion: what a great
learning opportunity!
Great data: smart meters, Green Button,
and more provides so much information
Simple message: who doesn’t want to
save money, save the world, & have fun?
Right channels: increasingly easy to meet
people where they already are online
QUESTIONS?
Related articles:
How to make saving energy as exciting as skiing, Simple Energy
How to get your customers to do your marketing for you, Trada
How social networks and game mechanics transform traditional
industries, Boulder Startup Center
Top five reasons EpicMix is easy and fun, Vail
Thanks!