How to Make More Money with Your Lawn Care Business

A guide to becoming a Lawn Care Millionaire

“What is wrong with my business?”We often get this question because company owners are not taking home enough money.

People assume:

They must make budget cuts to take home more money. Way wrong...

Cuts are not the answerClick here to find out why making budget cuts is not the answer to making more money.

➔ SizeYour company may not big enough to bring in the kind of revenue you are wanting.

➔ PricingCustomers will directly relate how you price with your company’s value. If your price is too low they will perceive you as having low value as well.

“The reality is for most businesses they just simply haven’t grown the business.”

3 Crews Is Your Mark.“That is where we see the real income start to flow.”

While it’s hard...

to achieve, growth

needs to be the main

focus. The top end

revenue increase is

where the “good” money

is hiding.

It is proven...

That multiple crews

provide the top end

revenue to pay the bills,

provide you a worth-

while lifestyle, and

continue steady growth.

We know...

Simply put, it costs

money to run a

company. Cutting

operational expenses

only provides less

quality, not more money.

How many hours will you sell? How much do you charge per hour?

Figure those out and you will see your potential. If end up looking at too low of a number, then it is time to make growth the main focus.

Let us help you with that.

So where is your top end?

“Now How Do I Grow?”It could be as simple as looking at one number to build a profitable business.

We Believe:

This “NUMBER” is the most important one in our business.

“If we could only have one metric that we could look at constantly to course correct and make sure we’re moving in that right direction, it would be our

per man hour rate earned per day.”- Jonathan

Pototschnik

The Job Costing Method

is what we use to get our hourly rate set per guy on each and every job. Then we use those numbers as a guide for our company.

We track start and stop for each worker, subtract materials, and then we know if we

are charging enough or have the correct evaluation on the worth of the job.

Not hitting goals?

If you are constantly

“eating” cost on jobs and

you do this analysis, you

may find prices need to

go up or those

customers should be

dropped.

Now tracking each job is easier said

than done. That is why we use mobile

enabled software. What software?

So… Do The Math

➔ What do you make?Per man? Per hour?

➔ How much are you charging?Is it enough to hit your goals?

➔ Do you have goals?Many companies set yearly goals. Those yearly goals are hard to achieve without setting goals on every job every day.

“Growth Is Not My Problem?”We realize the pain of growing too fast. It could be you are selling more jobs than you can manage. Tracking is now extremely important, but so is crew size.

Crew Size is Crucial.

Having the optimal sized crews for each job can mean life or death for a company.

What factors go into determining the best lawn care crew size for your company?

Click here to see what we have found.

Factors To Consider.“We believe it’s really important to know that as your company changes, your crew size will change.”

Work Equipment

Your tools and

equipment need to be

running all the time.

Match men to

equipment to be cost

effective.

Client Mix

The difference in

commercial and

residential jobs can

mean different

expectation levels of

quality.

Owners Must Learn

Getting the crew size

right means better

efficiency, marketing,

management, quality,

and performance.

“The way that you pay attention to the critical numbers in your business is to watch your job costing numbers on every single project.” - Jonathan PototschnikClick to dive in deeper.

More Factors To Consider.“As your business grows your job is to make sure that rider is running constantly all day long every day.”

Consider Services

Another factor to

consider is what

services you provide.

Just cutting grass is

different than full boar

landscaping.

Don’t Buy More

When you grow and hire

more people make sure

you optimize your trucks

and equipment before

investing in new assets.

Number of Properties

Knowing the amount of

properties you have

helps make the

decisions on the size

and quantity of crews.

Winter Time is Optimization Time

All of theses tips, factors, and principles are great to record during the heavy months.

That being said, we like to hold off on big changes until things slow down when it gets colder. We analyze our records and make our strategies when we can do it best.

“How Do I Implement?”Re-optimizing in the down months is key. Having a strategy to rely on for a day to day operation guide is a must.

Make A Strategic Plan.

If you don’t have guide or a “north star” for your company to rely on month in and month out, everything you do is just busy work.

Think About This...➔ Do You know?

Where your effort is going? What your paid hours are getting you? What your money is accomplishing?

➔ How About The Future?Do you know what the market trends are? As a company are you growing for a fact or is that just in your head?

➔ What is Important?Are you spending all your payroll on operations only? Or are you investing payroll in marketing and efficiency projects as well?

“The way you win against everybody else is having a better plan and executing that plan.”

- Jonathan Pototschnik

The Secret is:Thinking things through. Deciding what the priorities are, and what objectives need to be accomplished to help your company improve and grow.

We recommend you buy a couple books on planning and strategy and see if it might reshape the entire future of your company.

Click To Find Out How We Plan

You Must Understand

The importance of being super successful as a company goes hand in hand with strategic planning and goal setting.

Managing a company by running around putting out fires everyday is a job no one wants.

Having a plan of action to compete and grow as a company is a different story.

Think About Apple

The entire company has

a goal and direction.

Because of this they can

be focused on what will

put them ahead of

everyone else.

We have SOFTWARE to to help you build and accomplish your plan.

Check It Out