How to Make Money Off the Social Media Skills You Take for Granted
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How to Make Money Off the Social Media Skills You Take for Granted With Alexis Grant Digital strategist & entrepreneurial writer @alexisgrant alexisgrant.com #brazencourse s
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Social media strategist Alexis Grant helps the Brazen Careerist community figure out how to make some cash by working as a social media consultant. Also applicable: How to Create a Freakin' Fabulous Social Media Strategy: http://alexisgrant.com/socialmediastrategy How to Build a Part-Time Social Media Business: http://bit.ly/smbizguide
Transcript of How to Make Money Off the Social Media Skills You Take for Granted
How to Make Money Off the Social Media Skills You Take for Granted
With Alexis GrantDigital strategist &
entrepreneurial writer@alexisgrant
alexisgrant.com
#brazencourses
What You’ll Learn Today
#brazencourses
What You’ll Learn Today
How to get started landing your first client
#brazencourses
What You’ll Learn Today
How to get started landing your first client
Tips for figuring out how much to charge
#brazencourses
What You’ll Learn Today
How to get started landing your first client
Tips for figuring out how much to charge
How to get over your feeling of not being qualified or not being “good enough”
#brazencourses
What You’ll Learn Today
How to get started landing your first client
Tips for figuring out how much to charge How to get over your feeling of not being
qualified or not being “good enough” How I made $2,000/month on the side of
my day job – and how YOU can, too
#brazencourses
What You’ll Learn Today
How to get started landing your first client Tips for figuring out how much to charge How to get over your feeling of not being
qualified or not being “good enough” How I made $2,000/month on the side of my
day job – and how YOU can, too Q&A to answer YOUR questions
#brazencourses
Why work as a social media star?
#brazencourses
Why work as a social media star?
HUGE opportunity
#brazencourses
Why work as a social media star?
HUGE opportunity Make money
#brazencourses
Why work as a social media star?
HUGE opportunity Make money Gain experience, contacts
#brazencourses
Why work as a social media star?
HUGE opportunity Make money Gain experience, contacts Give entrepreneurship a try
#brazencourses
Why work as a social media star?
HUGE opportunity Make money Gain experience, contacts Give entrepreneurship a try Use as a stepping stone for running
your own business full time
#brazencourses
How I Got Started
#brazencourses
How I Got Started
Lack of journalism jobs
#brazencourses
How I Got Started
Lack of journalism jobs Abundance of social media jobs
#brazencourses
How I Got Started
Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that
next)
#brazencourses
How I Got Started
Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that
next) Full-time job = biz on the side
#brazencourses
How I Got Started
Lack of journalism jobs Abundance of social media jobs Landed my first client (more on that
next) Full-time job = biz on the side Wondered why more people aren’t
doing this to make money?
#brazencourses
5 Steps to Social Media Success
1. Have the Right Skills
#brazencourses
1. Have the Right Skills
Don’t be a sleazy guru
#brazencourses
1. Have the Right Skills
Don’t be a sleazy guru Don’t underestimate your skills
#brazencourses
1. Have the Right Skills
Don’t be a sleazy guru Don’t underestimate your skills Get training if you need it to fill gaps
#brazencourses
1. Have the Right Skills
Don’t be a sleazy guru Don’t underestimate your skills Get training if you need it to fill gaps Know the difference between doing
social media for yourself and doing it for a company or client
#brazencourses
2. Nail Down Your Services
What type of consulting do you want to offer?
#brazencourses
2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies
#brazencourses
2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies Implementing strategies
#brazencourses
2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies Implementing strategies Individual coaching
#brazencourses
2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies Implementing strategies Individual coaching Corporate seminars
#brazencourses
2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies Implementing strategies Individual coaching Corporate seminars Create products
#brazencourses
2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies Implementing strategies Individual coaching Corporate seminars Create products
Sky’s the limit!#brazencourses
3. Be Smart About Landing Clients
#brazencourses
How I Landed My First 3 Clients
#brazencourses
How I Landed My First 3 Clients
1. Networking
#brazencourses
How I Landed My First 3 Clients
1. Networking
2. Client found me
#brazencourses
How I Landed My First 3 Clients
1. Networking
2. Client found me
3. Long-forgotten LinkedIn contact
#brazencourses
3. Be Smart About Landing Clients
Tips: Help people find you (Make Your Own
Luck)
#brazencourses
3. Be Smart About Landing Clients
Tips: Help people find you (Make Your Own
Luck)– Relevant blog posts = SEO + Value– Twitter, guest posts
#brazencourses
3. Be Smart About Landing Clients
Tips: Help people find you (Make Your Own
Luck)– Relevant blog posts = SEO + Value– Twitter, guest posts
Work for free – but only ONCE
#brazencourses
3. Be Smart About Landing Clients
Tips: Help people find you (Make Your Own
Luck)– Relevant blog posts = SEO + Value– Twitter, guest posts
Work for free – but only ONCE Tell everyone what you offer
#brazencourses
4. Feel Good About What You Charge
#brazencourses
4. Feel Good About What You Charge
Social media strategists charge anywhere from $15-$250/hour
#brazencourses
4. Feel Good About What You Charge
Social media strategists charge anywhere from $15-$250/hour
Some people will say you’re too expensive, others will say you’re too cheap
#brazencourses
4. Feel Good About What You Charge
Social media strategists charge anywhere from $15-$250/hour
Some people will say you’re too expensive, others will say you’re too cheap
Tweak your price over time
#brazencourses
4. Feel Good About What You Charge
Social media strategists charge anywhere from $15-$250/hour
Some people will say you’re too expensive, others will say you’re too cheap
Tweak your price over time Be CONFIDENT! You’re worth what
you say you’re worth#brazencourses
5. Create a Strategy that Will WOW Your Clients
#brazencourses
5. Create a Strategy that Will WOW Your Clients
Tips: Don’t try to be everywhere
#brazencourses
5. Create a Strategy that Will WOW Your Clients
Tips: Don’t try to be everywhere Explain what you’ll SAY on those
channels
#brazencourses
5. Create a Strategy that Will WOW Your Clients
Tips: Don’t try to be everywhere Explain what you’ll SAY on those
channels Include EVERY details of your research
and your plan, including optional extras
#brazencourses
5. Create a Strategy that Will WOW Your Clients
Tips: Don’t try to be everywhere Explain what you’ll SAY on those
channels Include EVERY details of your research
and your plan, including optional extras
Deliver – and then some#brazencourses
To Help You Get There…
To Help You Get There…
#brazencourses
A Gift for You
alexisgrant.com/brazen
24 hours ONLY
#brazencourses
Questions?
Alexis Grant@alexisgrant
alexisgrant.com/brazen
#brazencourses
