How to Make Long distance Phone Calls Free or Amazing Low Rates Google Voice (Make a phone call,...

How to Make Long distance Phone Calls Free or Amazing Low Rates

• Google Voice • www.vonage.com • www.goldline.net• www.skype.com (Make a phone call, Use with iPhone)• www.magicjack.com• www.jajah.com • Facetime• Tango• Resource www.iciworld.net/contact.shtml• People like to work with Internet enabled salespeople.• USB Headset and Microphone for sound quality!

04/10/23 1Copyright ICIWorld 2012

http://www.google.com/googlevoice/about.html

http://www.vonage.com/

http://www.goldline.net/

http://www.skype.com/

http://www.magicjack.com/

http://www.jajah.com/

http://www.apple.com/ca/iphone/built-in-apps/facetime.html?cid=wwa-ca-kwg-features-0001

http://www.tango.me/

http://www.iciworld.net/contact.shtml

For Residential and Commercial Real Estate Brokers and SalespeopleGeorgian Triangle Association of REALTORS®

Understanding and How to Use the

Powers of the Internet

and Lead GenerationPresented by Gary Nusca, CCIM, AMP

ICIWorld.ca (Since 1994)

www.realestatebrokersandsalespeople.com

Who am I?

• Gary Nusca, CCIM, AMP In real estate since 1972• Residential and commercial real estate• Served on MLS committees, CCIM Chapter Executive• CCIM – Certified Commercial Investment Member• Past Chairman CCIM International Real Estate Conference• Past President CCIM Chapter Membership Chairman• AMP Accredited Mortgage Professional • Since 1992 developing services for real estate salespeople

to help network information to generate business • ICIWorld first on the Internet in 1994• Now one of largest real estate communities on the Internet


http://www.ccim.com/

http://www.ccimcanada.com/

http://www.caamp.org/

04/10/23 4

Why am I here?

• To help you make money

• To help you generate leads

• To help you provide a great service to the public

• To establish and maintain real estate brokers and salespeople as the leaders in the information business

• To help you understand the Internet just a little bit better tomorrow than you did yesterday.

• Please consider us as a personal Internet marketing and information assistant to you personally.

Copyright ICIWorld 2012

04/10/23 5

Security on the Internet

• Real estate brokers and best positioned to serve and protect the interests of their clients

• I call it insurance to have a realtor ensure that the largest single sale in a persons life goes smoothly

• Not only to make informed decisions but to protect against scam, fraud artists, thieves who are out there in the marketplace.

• If you do not know what phishing and other scams is like driving a car and not knowing what a stop sign is.

• http://www.iciworld.net/security Resource• A public service and a link for your resources page on your

web siteCopyright ICIWorld 2012

http://www.iciworld.net/security

Competition

• www.google.ca For Sale By Owner Using technology. You must compete with them.

• www.byowner.com www.propertyguys.com

• Great source of leads

• Bill Gates The Internet will help achieve "friction free capitalism" by putting the buyer and seller in direct contact and providing more information to both about each other.

• Stockbrokers

• YOU have to add value.04/10/23 6Copyright ICIWorld 2012

http://www.google.ca/

http://www.byowner.com/

http://www.propertyguys.com/

http://www.woopidoo.com/business_quotes/authors/bill-gates-quotes.htm

04/10/23 7

Information vs Listings

• “Information” not just listings such as on a real estate board.

• Quick survey

• Three questions:– Will they pay a commission– Will they cover you with a 48 hour exclusive listing

once you have a buyer;– Is it okay to advertise it but you are going to do it

without the address.


Where can you work information not just listings? Generate Leads

• Classified ads in a newspaper

• Kajiji

• Craigslist

• Your own web site

• ICIWorld

• Blogs

• Facebook, and other social media

• Twitter

• Provides for opportunities you never had before.04/10/23 8Copyright ICIWorld 2012

Reasons to use a Realtor

• Realtor.com • Type in google “reasons to use a realtor”• Put reasons on YOUR web site.• Realtors with technology• Power of an Industry• Resource


http://www.realtor.com/basics/allabout/realtors/why.asp?source=ig

http://www.iciworld.com/resources/

04/10/23 10

In the History of the World the Internet is the #1 Marketing Tool

• 2% use it in 1995.

• Internet surpasses TV-watching time

• It is now reported by the National Association of Realtors (NAR) that 90% of your prospects will go online before they hire a broker/agent.

• TV On Your PC Resource


http://www.marketingcharts.com/television/internet-surpasses-tv-as-most-essential-media-12499/

http://www.tvonpc.cc/

04/10/23 11

In the History of the World the Internet is the #1 Marketing Tool

• 96% are searching for listings

• 74% choose the first broker or salesperson that they develop a business relationship with.

• There are 2+ Billion people using the Internet. Demo.

• What can brokers do?


http://www.internetworldstats.com/stats.htm

04/10/23 12

Comments National On Line Convention

• Less than 10% of the money real estate companies and agents earmark for advertising is for online ads.

• Where are you fishing in the Atlantic ocean or in the desert?

• Consumers are getting sophisticated.

• There are things you can do to serve them.


04/10/23 13

Profile of Internet User

• Higher educated• Faster decisions• Like to work with Internet enabled real estate

people• Have to develop internet relationship first then

business relationship.• Need to provide some services first to get them

to raise their hand and ask a question.• Majority of homes, businesses have access to

the Internet.


04/10/23 14

How to Stop Spam

• Problems stop some people from using the Internet• How to stop spam?• www.spamarrest.com• Bill Gates “Like almost everyone who uses e-mail, I

receive a ton of spam every day. Much of it offers to help me get out of debt or get rich quick. It would be funny if it weren't so exciting.”/


http://www.spamarrest.com/

http://www.stopspamhere.ca/

04/10/23 15

Web sites an important Internet Tool

• Web sites are like billboards, if the one we supply can make you $50,000 and the one you presently have is making you money then why not?

• You can link them.

• Like a store

• Compare your physical office cost vs internet store that can supply tremendous information to your prospects and clients.


04/10/23 16

It is content that generates leads

• A web site is a platform on the Internet to hold information.

• By itself it does not make you money.

• It is content that triggers the calls.

• It is content that develops interest and an electronic relationship that can lead to a business relationship.

• People know you are paid on commission. Many feel threatened.


04/10/23 17

Allan Dalton, President of realtor.com

• 84% of consumers want multiple photos (NAR) utterly simple to deliver, never has in history has such a simple request been so collectively ignore and suppressed.

• Photos command 299% more visual activity.

• It is not just 1,000 words, it is 10,000's of dollars to owners.

• Very reasonable request to have more pictures for commission dollars.


04/10/23 18

Sample Web Sites Resource

• For residential brokers have a web site with thousands of residential homes with color photos, all in a way that YOU get the calls.

• For commercial brokers, now that you have a web site, add the number one thing that every one on the Internet in real estate is looking for, listings.

• Add a content wherever you can find it. Otherwise you can easily be missing generating a lead and not realize it.

• 96% are searching for listings! Now you will have a major world source with new ones coming in daily updating your web site automatically.


http://www.bluemountainrealestatehelp.com/

Web Sites

• What good is a web site if you have no traffic to it?• Promote with a passion• Largest ROI of any industry on the Internet is for

real estate• One lead can make one a lot of money• Listings trigger leads• Traffic is people seeing listings, they call you to see

a listing and bingo you have a showing.• Without a showing today you make no money

today.04/10/23 19Copyright ICIWorld 2012

04/10/23 20

Feature Benefits for Residential and Commercial Brokers and Salespeople

• SEO Search Engine Optimization – 40 different ways. Resource

• Information learned apply to all your web sites;

• 48 hrs to the top Resource

• Web sites are like billboards. It is actually good to have more than one generating leads for you;


https://services.google.com/fb/forms/adwordscredit3/?sourceid=awo&subid=ca-en-ha-aw-gdn_c:14483145365&utm_source=ca-en-ha-aw-gdn_c&utm_medium=ad&utm_campaign=en&site=34759901912946750391:20169038881348126934:69765794074277721:14483145365:d:none:gethuman.co

04/10/23 21

Feature Benefits for and Residential Commercial Brokers and Salespeople

• Color photos, slide shows;

• Clients can email listing to friends and relatives;

• Automatic delivery of new listings to your clients and prospects;

• Clients must call YOU for more information on any listing;


04/10/23 22


• Web site philosophy;• How to hand out a business card; • Triggering leads;• Doing referrals;• Cost benefit analysis real estate link for

commercial. It is just a button, one choice of many.

• Internet provides the biggest return on investment of any product on the Internet.

• One lead can make $3,000 to $10,000 to $50,000 to $100,000 and more.


04/10/23 23

Referrals – The one thing better than listing and selling real estate.

• Why? Only five minutes to do;

• Average $3,000 to $10,000 and more;

• Why don’t salespeople do more referrals?

• Because you do not get the leads;

• Now you will! The reason? Content!;

• Thousands of homes and commercial listings

• Specially structured so you get the calls.


04/10/23 24


• Get people with knowledge of how to make web sites work, ie: Email notification to you within one minute of someone visiting your web site, SEO, Content of Listings – the more listings the better the chances are someone will like a home;

• Material defects in a membership;

• Personal support by printouts, manual, video and most of all personal one on one assistance and technical support;

• Different web sites some totally customizable by you.


04/10/23 25


• Powerful listing tool ie: duplexes and triplexes for residential, commercial.

• For residential salespeople direct commercial to your web site and do referrals.

• Knowledge gained can help you with all your web sites.

• Your customers will love their homes featured on your web site.


04/10/23 27


• Open house presentations;

• Links to commercial listings in a way that YOU get the calls. If you are a residential salesperson do referrals. Without them you can not.

• Place listing links on all your web sites;

• Web sites are like billboards. If you have more than one making you money and updating itself daily automatically then why not?

• Most services will help you every step of the way. Analyze – are you generating leads every 90 days?

• Repair, fix, change, add content, promote Copyright ICIWorld 2012

Once you have web site three things you must do

1. Log in to it. ie: every 30 days. Check links, upgrade, add information, do handshakes, add idx links from services such as your real estate board, set up an auto drip email campaign,

2. Search and add listings from to time. Certain web sites provide geocoding, means properties appear in google, if you agree, your listing can appear on 1,000 other brokers web sites.

3. Promote it daily with a passion. Why?


Social Media

04/10/23 29

Sample Why social media Video

http://www.thegotoguy.me/

http://successwebsite.com/facebook/

http://successwebsite.com/facebook/

Social Media

• Twitter.com search Oshawa real estate S1

• Youtube.com search Oshawa real estate. S1

• Blogging | Sample Oshawa | Writing Tips | Blogging 101

• Linkedin.com

• What to be careful of.

• Power of Google - type in suggestions (media)


http://www.twitter.com/

http://www.twitip.com/twitter-for-real-estate-agents-from-tweets-to-clients/

http://www.youtube.com/

http://www.google.ca/url?sa=t&source=web&ct=res&cd=3&ved=0CBIQFjAC&url=http://realestate.about.com/od/softwareandservices/qt/youtube_traffic.htm&rct=j&q=youtube+real+estate+help&ei=0JLVS4yuDYG88gbc3PEI&usg=AFQjCNHFY-6BHH7dVBpiohe6FjOLIfMqig

http://www.real-estate-blogs.com/durham-region/

http://www.cindyspivack.com/teleseminars/blogs/

http://realestate.about.com/od/professionaldevelopmen1/tp/online_courses.htm

http://www.linkedin.com/

http://abcnews.go.com/GMA/ConsumerNews/social-media-careful-share-twitter-facebook/story?id=10194977

Social Media - Facebook

• Why Facebook is a No-Brainer for Real Estate Professionals? Resource

• Sheer numbers Resource

• Real estate people finding new ways to use social media

• 10 Ways To Stay Safe On Facebook


http://rosshair.com/why-facebook-real-estate-professional

http://www.buzzom.com/2011/07/growth-of-google-plus-vs-twitter-vs-facebook-stat/

http://www.magneticrealestateagent.com/10-ways-to-stay-safe-on-facebook

Social Media – Twitter, LinkedIn

• There are 3 really good ways to use Twitter in real estate: resource

• And on Linkedin, real estate agents can be doing that by using:

• Linkedin Profile and join Linkedin Groups. • Build connections Resource video(5)

• Ask questions, provide answers,

• It is like your business card on the Internet• Resource video (8)


Social Media – YouTube (google)

• One of largest search engines in the world• Videos of properties• do a walk-through of the property• get video testimonials from potential buyers • showcase unique features of the property• Great for learning. Resource video (2)

• This seminar is also about empowering you to learn on your own and in other ways

• Searching youtube, google, for anything • Give one example Health


Social Media Problems Solutions

• Security

• The biggest trend in social networking right now is the addition of location-aware services that let your friends and total strangers know where you are in addition to what you are doing. Resource

• Employers can use social media platforms to learn things about you that you'd rather they didn't know.04/10/23 Copyright ICIWorld 2012 34

Facebook

• Bad privacy settings for business Resource video

• Using social media to sell home Resource

• This is all about inbound lead generation

04/10/23 Copyright ICIWorld 2012 35

In Summary Social Media

• Use social media as an online presence, making yourself as a credible source, for networking, it is one way that leads people to finding you, through your interests helps interest, build your brand by attracting fans and followers, enhances property listings, interacting with customers who may have questions, increase potential to reach more customers while enhancing your business. For them who better to buy from, someone they know AND is connected and knowledgeable or to someone they do not know.04/10/23 Copyright ICIWorld 2012 36

In Summary Web Sites

• Web sites trigger leads through the listings.

• It becomes absolutely inevitable that someone will call you if you have listings on your web site, residential, condos, commercial, MLS, exclusive, and especially some that they have no choice but to call you. Unless you have no traffic to your web site or a material defect.

• Promote your web site with a passion daily. This is your office building on the Internet.

• This is all lead generation on the Internet04/10/23 Copyright ICIWorld 2012 37

Commercial Real Estate Education for Residential Practioners

CCIM Institute is a Division of the National Association of Realtors

www.ccim.com Central Canada CCIM Chapter – TREB www.ccimcanada.com CCIM Introductory Course: Introduction to

Commercial Investment Real Estate Analysis CI101 Resource

04/10/2338 Copyright ICIWorld 2012

Investor versus single family home buyer. Must add value.

Investor Can average 2+

investments per year Built in buyer phone

call away with an established business relationship

Single home buyer May average one

home every 5-7 years

Must find and develop new buyers for your next transaction


Evaluation

In consideration of us providing this special webinar to you would you mind taking one minute and filling in the survey.

In helps us to design our seminars and services for you.

Have a safe drive home Have a great week!


04/10/23 Copyright ICIWorld 2012 41

How to Make Long distance Phone Calls Free or Amazing Low Rates Google Voice (Make a phone call,...

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