How to leverage hiring data for competitive insights

Leveraging Hiring Data for

Competitive Insights

Kiran Nandavarapu

Director - Insights

Agenda

© 2016 Blueocean Market Intelligence 2

Analyze the data through a different lens, and interpret it by supplementing it with secondary

source data, press releases or interviews

Gain insights into the competitors’ focus and momentum in various areas, including new business/products, geographies, verticals & many more aspects

Understand the significance of hiring data as a valuable source for competitive intelligence

Leverage this data to derive meaningful and actionable insights into the competitors business

‘Establish patterns’, ‘Predict the unpredictable’ and ‘Decrease uncertainty’

At the end of this session, you will be able to


Hiring data

Carly Fiorina

“The goal is to turn data into information,

& information into insights”.

Alex Peiniger

“In the end you should only measure and look

at the numbers that drive action”

How relevant is hiring data for competitive intelligence


Over the recent years

There is a huge rise in the number of companies across allindustries and all regions

As much as the rise, there are also many closures/failures

All the companies are facing intense competition to grow “rapidly”

In this scenario, companies are very keen to know how their competitors operate and grow

There has been a huge increase in the number of staff and skills

Reflected in

Hiring data

Hiring data reflects a factual representation of the company. It helps in reading between the lines, and provides plenty of valuable insights

&^&^

Existing business growth

New business focus

Go-to-market strategy

Intention and focus

Are you looking to gain the following insights into your competitor?


A few examples considered


Products/Services of focus


% increase of hires over the last 6 month period

66%

89%

77%

96%

100%

100%

50%

100%

% increase of hires over the last 1 year period

70%

81%

62%

100%

100%

100%

100%

92%

Growth in % terms

Traction of a few specific services

IOT

Machine Learning

Big Data & Analytics

Mobile Services

Enterprise Suite

Aurora

Lambda

Container

(Include Workspace, Workdocs & Workmail)

Services

(*jobs as of September 2016)

Key Inference• AWS is recently focusing largely on services, such as IOT, Machine Learning, Big data & Analytics, Mobile Services and Enterprise Suite, that

clearly reveals its strategy to address the “Enterprise segment”.

Comparing the hiring data with the previous years’ open positions reveals the product/service a particular company is concentrating in, and also the objectives

Customer segments catered to


169

25

8

June 2016

120

31

10

December 2015

85

19

10

June 2015

Enterprise Segment

Startups

Government

* Jobs as of August 2016)

Openings related to specific customer segments could mean that the firm is focusing on those segments whose hiring numbers are growing

Key Inference• While AWS continues to focus on Startups and Government sector, its positions for Enterprise Segment has drastically increased in the

last one year

Uber Products

1403

Priority services being considered for growth


Key Inference• Uber is diversifying beyond taxi's . ‘UberEats’,

‘Uber for Business’, ‘Uber Courier’ and ‘Uber Everything’ are the services that the company is trying to expand in, apart from its taxi service

(*jobs as of August 2016)

The company could be slowly expanding its other services, apart from its core service

UberRush

2UberASSIST

3UberPool

4Uber Mobile app

7UberEats-Courier

19Uber Everything

22Uber for Business

38UberEats

208

Technologies being invested in (1/2)


Leading Banks Open Positions

Blockchain NFC Mobile Wallet

Existing New Existing New Existing New

2 1 - - - 6

1 1 - - 1

- 2 1 6 4 14

Key Inference

• Blockchain is the latest payment technology that top financial services companies are focusing on

Key Inference

• Uber is investing and developing its own map services . It is attempting to move away from leveraging Google for its map services, and is trying to reinvent the whole wheel by developing its own maps from scratch


Uber Open Positions

Engineering Manager, Maps Data Acquisition

Frontend Engineer - Map Tools

Senior Backend Engineer - Maps Data Acquisition

Software Engineer - Maps Research

Analyzing a company’s hiring data offers clues on the technology or skill set that the company is looking to acquire. It also enables comparison among the top competitors in the industry to determine which specific technology they are interested in focusing on

Technologies being invested in (2/2)


Clues from the recently hired 6 people

Dan Stein Lauryn Morris John Novilla Kun Huang Mark Dixon Eitan Pilipski

Recruiter for ‘Special Initiatives’

Led the recruitment for Project Aura

Designer

Designed frames for Michael Kors, Zac Posen

and Innovega

Quality Engineer

Work at Microsoft suppliers to ensure high quality hardware for the

Lumia ICON

Designer

Worked on the designs of several

Nokia phones

Engineer

ex-Microsoft recruiter who's worked on the HoloLens and Xbox

Engineering director

Worked in Qualcomm's Vuforia team

Ne

w

Ro

leP

rio

r Jo

b

Key Inference

• Snapchat is working on a confidential hardware product. The company also appears to have big plans for augmented reality, which may tie in with the hardware product effort


New investments in any particular technology can be traced if there are new job openings, never found till then Snapchat

Open position - for a "3D mobile software engineer" offers a few intriguing clues, with requirements such as:• Bring the most innovative product concepts to life to help push the boundaries of mobile user experience and interface design across

a new category of computer vision products• Investigate and solve exciting and difficult challenges in image recognition, classification, and AR

New investment focus areas


Number of job openings in Gigafactory

1

2

1

1

1

2

1

2

1

3

1

1

6

2

2

1

Controls Engineer

Electrician

Environmental Engineer

Equipment Engineer

Maintenance Technician

Manufacturing Engineer

Material Handler

Mechanical Engineer

Metrology Engineer

Production Associate

Supply Manager

Technician Lead

Construction engineer

NPI associates

Recruiter

Waste Treatment Engineer

N=1706 (as of August 2016)

Number of job openings by Department

539380

222160

9963

443528262317151111101063

SalesService

EngineeringManufacturing

ITSupply Chain

HREnergy Sales and Operations

GigafactoryFinance

MarketingProduct Excellence

WorkplaceFacilities

ProductionDesign

Retail DevelopmentLegal

Communications

Key Inference

• Tesla is hiring over 28 professionals for its Gigafactory. Majority of the requirement is for construction professionals. Construction of the Gigafactory is proceeding at a fast pace, and a number of new openings may be expected in the future

The level of Investment in any area can be identified, when the hiring numbers are drilled down for that particular segment

8 engineers, for Autopilot

feature

Regions targeted for expansion (1/2)


Number of job openings by region

USAPAC

EMEACanada

92301

411

902

N=1706 (as of August 2016)

Key Inference

• Apart from US, Uber is focusing on expanding into the APAC region, specifically India and South East Asia (Singapore and Phillipines)

• It has just 1 position in China, which denotes its receding growth. In contrast, during 2014 and 2015, it had been hiring in huge numbers for China

The hiring numbers in different regions globally, signifies the fueling growth, or fall of the company in those regions

APAC region

8872

5739

2222

20181717

138

5432211

IndiaAustralia

SingaporePhilippines

MalaysiaRussian Federation

Hong KongThailand

IndonesiaVietnam

JapanNew Zealand

PakistanChile

BangladeshPeru

Sri LankaChina

Kazakhstan

Regions targeted for expansion (2/2)


Hangzhou Beijing USA Guangzhou City Shanghai Chengdu Singapore Wuhan overseas Haikou Suzhou City Shenzhen Hong Kong Island

(*jobs as of August 2016)

320

122

24 10 8 7 7 6 5 3 3 2 1

August 2016

77

114

1

6 Beijing

Hangzhou

Shenzhen

International

October 2015

479

86

6040

15Hangzhou

Beijing

Shanghai

Shenzhen

International

June2016

104

159

18 Beijing

Hangzhou

International

June2015

A look at the hiring numbers over a period from a region perspective, reveals which regions are targeted for expansion

Key Inference

• Aliyun started with their international expansion, out of China during 2015. By 2016, they have more clarity, of about 24 open positions in US and 7 in Singapore. This shows that they have started operations in those regions and can expect many more jobs in those regions in future

Emphasis to improve sales

US & Canada

South America

Europe

APAC

Middle East

Africa

587

2

311

176

46

17

Key InferenceFocus regions to expand sales• UK• Netherlands• Romania• Ireland• APAC - India

US & Canada

South America

Europe

APAC

Middle East

200

7

177

48

41

* Jobs as of August 2016)

Sales openings

Pre- Sales openings

When the sales or business development hiring numbers are large in a particular region, it clearly reveals the company’s intention to expand in that region or its intention to open a new office

59%

29%

12%

Other Departments

Sales

Pre Sales

15© 2016 Blueocean Market Intelligence

Different departments and their priorities


Key Inference

• The number of job positions is seen to be high for Cloud and Platform Engineering, Marketing and PR departments

• There are no roles for Sales department and very few for the Business development department. Only in growing regions such as APAC, higher number of roles are seen for marketing and PR

35

16

7

11 12

21

16

1 2

13

4

10

3

12

20

5

11

24

14

86

9

4

Brazil Japan Netherlands Philippines Singapore UK US

Business Develop

ment

Cloud & Platform Engineeri

ng

Content Acquisiti

on

Content Delivery

Content Operati

ons

Content Platform Engineer

ing

Creative Services

Customer

Service

Data Engineering & Analyti

cs

Enhanced Content

Facilities Finance Financial Planning

and Analysis

Human Resources

IT Operations

Legal Market-ing

Media Engineering and Partners

hips

Partner Devices

PR Product Enginee

ring

Science and

Algorithms

Stream-ing

Client

UI Enginee

ring

User Experience

Number of Job openings by department

N= 301(as of August 2016)

Job split of the various functions provides an overall glimpse of the firm and its business priorities

1

3

1

VP of Marketing

Head of customer service

Japan

Phillipines

US

Head of Customer Service, Talent operations lead and

Brand Design lead

• To market and reach out to the customers in the APAC region

Rationale behind hiring of senior personnel (1/2)

© 2016 Blueocean Market Intelligence

• To develop strategy for media• To create a difference in positioning• To drive strategy for the newly acquired products

1

Head of Global Media

1

Director of Accessories

1

Director of FitStar

* Jobs as of August 2016

Senior position hiring, which are usually few in number, will signal the firm’s focus to strengthen and expand any existing business division or expand into a new segment or a strategic initiative

Rationale behind hiring of senior personnel (2/2)


Appointed a new president and chief executive: former Amazon Web Services executive Adam Selipsky

• To make Tableau as a globally recognized technology brand

• To focus on its cloud service Tableau Online

AWS, Head of New Initiative

AWS is looking for a Head, to form a new business initiative. This is a strategic initiative for the company, & is still in the early stages. The group functions as a start-up within Amazon, and offers a creative, fast paced, entrepreneurial work environment

Head of Channels - ASEAN To penetrate specifically enterprise accounts and SMBs

Head Business Development, FSI To drive their day-to-day interactions with key FSI prospect

Hired Peter Stern,(previously Time Warner Cable executive) to focus on cloud services, including iTunes, iCloud, and Apple Music

• Reignite speculation that Apple is preparing its own streaming television service, a closely-watched expansion into a lucrative new market which has never been confirmed by the company

* Jobs as of August 2016

Current performance vis-à-vis Previous years’


Key Inference

• The pace of hiring has reduced compared to the previous year, as the company aims to stabilize its existing business

* N=62, as of August 2016

Comparison of hiring data for a 3 year or a 5-year period offers a snapshot of the increasing or diminishing pattern of the company performance, and the reasons behind the same

11 21 1

1

1

1

2

2

1

2

1 1

10

1

8

6

1

7

3 42 1 1

Australia Canada China Germany India Ireland Japan Singapore United Kingdom United States

2013 Open Positions

Q2, Q3, Q4 1212

2014

Q1, Q2, Q3, Q4 1947

2015

Q1 245

Q2 271

Q3 367

Q4 178

2016

Q1 160

Q2 80

Number of job openings by roles

Account Manager

Sales Professionals

Partner Manager

Operations Analyst

Customer Service

Representatives

Manager Director Workplace Coordinator

Software Engineer

Finance executives

Partner Support Engineer

Website Optimization

Manager

Reason behind this hiring spree


Key Inference

• General Electric has been on a mission to reinvent itself as a software company. The company is working to pivot the 124-year old industrial company for the digital age. Its stand-alone software unit, “GE Digital” established in 2015, now has more than 28,000 employees.

• GE likely wants to shift to a more tech-based business model, particularly since industrial companies are seeing disruption fromthe Internet of Things.

Do you know which company?

• Is in high gear to attract ”Engineers” in Silicon Valley

• Aiming to lure engineers from titans, such as Apple and Cisco

United States | United Kingdom | India | United Arab Emirates

For more information, please contact

Kiran Nandavarapu| Director – Insights

Hope the session was informative..

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Speaker details


Kiran has close to 10 years of extensive experience in providing research and consulting services in the technology space. He is experienced and specialized in various Competitive/Market Intelligence services including Competitive benchmarking, GTM strategies, Technology assessment and strategic insights, Market analysis and sizing, Customer usage & insights etc.

He has been managing some of the leading clients for Blueocean which are spread across various departments/personas including Strategy and Planning, Product Engineering, Strategic and Product Marketing, Sales and Field teams, Market Insights etc. He heads a team of 20 plus analysts that specializes in tracking the market & competition His teams focus and expertise areas include Experience across ICT Industry - Cloud Computing, IOT, Big Data, IT Infrastructure, Ecommerce, Fintech, Security and other emerging technologies

Prior to joining Blueocean, Kiran worked with IDC as a lead analyst in the software and services practice tracking the Indian Software and Enterprise IT space at large and was providing consultative & advisory services to various clients in the IT industry. Kiran holds a bachelor degree in mechanical engineering and an MBA in Finance

Kiran NandavarapuDirector - Insights

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How to leverage hiring data for competitive insights

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